Alphabet Inc.
BG ˙ BUL ˙ US02079K3059
SecurityBG:ABEA / Alphabet Inc.
InstitutionCreative Planning
Latest Disclosed Ownership2,951,228 shares
Latest Disclosed Value $ 848,655,232
Creative Planning ownership in ABEA / Alphabet Inc.

On May 12, 2026 - Creative Planning filed a 13F-HR form disclosing ownership of 2,951,228 shares of Alphabet Inc. (BG:ABEA) valued at $848,655,232 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 2,712,504 shares of Alphabet Inc.. This represents a change in shares of 8.80% during the quarter.

Creative Planning has a history of taking positions in derivatives of the underlying security (ABEA) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

BG:ABEA / Alphabet Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F ALPHABET CAP STK CL A 02079K305 2,951,228 238,724 8.80 848,655 -0.04 0.5659
2026-02-17 2025-12-31 13F ALPHABET CAP STK CL A 02079K305 2,712,504 148,138 5.78 849,014 36.19 0.6077
2025-11-14 2025-09-30 13F ALPHABET CAP STK CL A 02079K305 2,564,366 266,367 11.59 623,397 53.93 0.4763
2025-08-08 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 2,297,999 128,137 5.91 404,976 20.69 0.3458
2025-05-15 2025-03-31 13F ALPHABET CAP STK CL A 02079K305 2,169,862 196,176 9.94 335,548 -10.19 0.3155
2025-02-14 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 1,973,686 26,859 1.38 373,619 20.11 0.3633
2024-10-11 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 1,946,827 174,892 9.87 311,061 -3.62 0.3080
2024-08-15 2024-06-30 13F ALPHABET CAP STK CL A 02079K305 1,771,935 108,764 6.54 322,758 28.58 0.3446
2024-05-13 2024-03-31 13F ALPHABET CAP STK CL A 02079K305 1,663,171 98,855 6.32 251,022 14.87 0.2782
2024-02-14 2023-12-31 13F ALPHABET CAP STK CL A 02079K305 1,564,316 13,991 0.90 218,519 7.71 0.4052
2023-11-16 2023-09-30 13F ALPHABET CAP STK CL A 02079K305 1,550,325 101,557 7.01 202,876 16.99 0.2707
2023-07-21 2023-06-30 13F ALPHABET CAP STK CL A 02079K305 1,448,768 55,532 3.99 173,418 20.00 0.2310
2023-05-15 2023-03-31 13F ALPHABET CAP STK CL A 02079K305 1,393,236 50,764 3.78 144,520 22.01 0.2082
2023-02-10 2022-12-31 13F ALPHABET CAP STK CL A 02079K305 1,342,472 95,808 7.69 118,446 -0.67 0.1781
2022-11-03 2022-09-30 13F ALPHABET CAP STK CL A 02079K305 1,246,664 1,183,256 1,866.10 119,243 -13.71 0.2062
2022-08-15 2022-06-30 13F ALPHABET CAP STK CL A 02079K305 63,408 9,633 17.91 138,183 -7.61 0.2276
2022-05-16 2022-03-31 13F ALPHABET CAP STK CL A 02079K305 53,775 9,888 22.53 149,566 17.64 0.2316
2022-02-11 2021-12-31 13F ALPHABET CAP STK CL A 02079K305 43,887 2,639 6.40 127,144 15.30 0.2043
2021-11-10 2021-09-30 13F ALPHABET CAP STK CL A 02079K305 41,248 187 0.46 110,276 9.99 0.1956
2021-08-04 2021-06-30 13F ALPHABET CAP STK CL A 02079K305 41,061 -11,015 -21.15 100,262 -6.65 0.1780
2021-04-30 2021-03-31 13F CreativePlanning CAP STK CL A 02079K305 52,076 204 0.39 107,408 18.14 0.2164
2021-01-29 2020-12-31 13F ALPHABET INC CL A CL A 02079K305 51,872 1,488 2.95 90,913 23.12 0.2000
2020-11-05 2020-09-30 13F ALPHABET INC CL A CAP STK CL A 02079K305 50,384 -6 -0.01 73,842 3.34 0.1928
2020-07-23 2020-06-30 13F ALPHABET CAP STK CL A 02079K305 50,390 -274 -0.54 71,456 21.38 0.2068
2020-05-05 2020-03-31 13F ALPHABET CAP STK CL A 02079K305 50,664 1,141 2.30 58,869 -11.25 0.2088
2020-01-30 2019-12-31 13F ALPHABET CAP STK CL A 02079K305 49,523 402 0.82 66,331 10.58 0.1991
2019-11-01 2019-09-30 13F ALPHABET CAP STK CL A 02079K305 49,121 -2,368 -4.60 59,984 7.59 0.1953
2019-07-26 2019-06-30 13F ALPHABET CAP STK CL A 02079K305 51,489 4,899 10.52 55,752 1.68 0.1876
2019-04-24 2019-03-31 13F ALPHABET CAP STK CL A 02079K305 46,590 928 2.03 54,832 14.92 0.1976
2019-02-12 2018-12-31 13F/A-1 ALPHABET CAP STK CL A 02079K305 45,662 2,097 4.81 47,715 -9.26 0.1956
2019-02-01 2018-12-31 13F ALPHABET CAP STK CL A 02079K305 45,662 2,097 47,715
2018-10-25 2018-09-30 13F ALPHABET CAP STK CL A 02079K305 43,565 -2,012 -4.41 52,586 2.18 0.1951
2018-07-20 2018-06-30 13F ALPHABET CAP STK CL A 02079K305 45,577 626 1.39 51,466 10.39 0.2021
2018-04-18 2018-03-31 13F ALPHABET CAP STK CL A 02079K305 44,951 3,845 9.35 46,621 7.66 0.1898
2018-01-17 2017-12-31 13F ALPHABET CAP STK CL A 02079K305 41,106 -2,570 -5.88 43,302 1.82 0.1866
2017-10-17 2017-09-30 13F ALPHABET CAP STK CL A 02079K305 43,676 1,516 3.60 42,529 8.51 0.1975
2017-07-12 2017-06-30 13F ALPHABET CAP STK CL A 02079K305 42,160 7,095 20.23 39,195 31.85 0.1984
2017-04-07 2017-03-31 13F ALPHABET CAP STK CL A 02079K305 35,065 6,717 23.69 29,728 32.34 0.1624
2017-01-09 2016-12-31 13F ALPHABET CAP STK CL A 02079K305 28,348 511 1.84 22,464 0.36 0.1368
2016-10-12 2016-09-30 13F ALPHABET CAP STK CL A 02079K305 27,837 6,069 27.88 22,383 46.16 0.1425
2016-07-12 2016-06-30 13F ALPHABET CAP STK CL A 02079K305 21,768 2,104 10.70 15,314 2.08 0.1109
2016-04-08 2016-03-31 13F ALPHABET CAP STK CL A 02079K305 19,664 760 4.02 15,002 2.00 0.1170
2016-01-11 2015-12-31 13F ALPHABET CAP STK CL A 02079K305 18,904 18,904 14,708 0.1210
2015-10-09 2015-09-30 13F GOOGLE CL A 38259P508 0 -16,091 -100.00 0 -100.00
2015-07-09 2015-06-30 13F GOOGLE CL A 38259P508 16,091 998 6.61 8,690 3.80 0.0788
2015-04-13 2015-03-31 13F GOOGLE CL A 38259P508 15,093 15,093 8,372 0.0787
2015-01-29 2014-12-31 13F GOOGLE CL A 38259P508 0 -13,379 -100.00 0 -100.00
2014-10-10 2014-09-30 13F GOOGLE CL A 38259P508 13,379 1,289 10.66 7,872 11.36 0.0913
2014-08-20 2014-06-30 13F GOOGLE CL A 38259P508 12,090 2,036 20.25 7,069 -36.91 0.0917
2014-04-11 2014-03-31 13F GOOGLE CL A 38259P508 10,054 854 9.28 11,205 8.67 0.1686
2014-01-06 2013-12-31 13F GOOGLE CL A 38259P508 9,200 573 6.64 10,311 36.46 0.1760
2013-10-10 2013-09-30 13F GOOGLE CL A 38259P508 8,627 2,709 45.78 7,556 45.03 0.1498
2013-07-09 2013-06-30 13F GOOGLE CL A 38259P508 5,918 5,918 5,210 0.1211
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-11-14 2025-09-30 13F ALPHABET CAP STK CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-08-08 2025-06-30 13F ALPHABET CAP STK CL A Call 100 3 n/a n/a n/a
2025-05-15 2025-03-31 13F ALPHABET CAP STK CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-02-14 2024-12-31 13F ALPHABET CAP STK CL A Call 40,000 3,865 n/a n/a n/a
2024-10-11 2024-09-30 13F ALPHABET CAP STK CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-08-15 2024-06-30 13F ALPHABET CAP STK CL A Call 40,000 33.33 3,590 71.31 n/a n/a n/a
2024-05-13 2024-03-31 13F ALPHABET CAP STK CL A Call 30,000 -0.99 2,096 13.61 n/a n/a n/a
2024-02-14 2023-12-31 13F ALPHABET CAP STK CL A Call 30,300 1.00 1,845 9.76 n/a n/a n/a
2023-11-16 2023-09-30 13F ALPHABET CAP STK CL A Call 30,000 -1.64 1,681 24.91 n/a n/a n/a
2023-07-21 2023-06-30 13F ALPHABET CAP STK CL A Call 30,500 1.67 1,345 36.69 n/a n/a n/a
2023-05-15 2023-03-31 13F ALPHABET CAP STK CL A Call 30,000 -33.33 984 43.23 n/a n/a n/a
2023-02-10 2022-12-31 13F ALPHABET CAP STK CL A Call 45,000 200.00 688 1,461.36 n/a n/a n/a
2022-11-03 2022-09-30 13F ALPHABET CAP STK CL A Call 15,000 971.43 44 -81.97 n/a n/a n/a
2022-08-15 2022-06-30 13F ALPHABET CAP STK CL A Call 1,400 366.67 244 287.30 n/a n/a n/a
2022-05-16 2022-03-31 13F ALPHABET CAP STK CL A Call 300 63 n/a n/a n/a
2021-08-04 2021-06-30 13F CreativePlanning CAP STK CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2021-04-30 2021-03-31 13F CreativePlanning CAP STK CL A Call 24,600 -20.13 9,263 37.47 n/a n/a n/a
2021-01-29 2020-12-31 13F ALPHABET CAP STK CL A Call 30,800 63.83 6,738 179.35 n/a n/a n/a
2020-11-05 2020-09-30 13F ALPHABET CAP STK CL A Call 18,800 8.05 2,412 3.47 n/a n/a n/a
2020-07-23 2020-06-30 13F ALPHABET CAP STK CL A Call 17,400 95.51 2,331 340.64 n/a n/a n/a
2020-05-05 2020-03-31 13F ALPHABET CAP STK CL A Call 8,900 32.84 529 -16.03 n/a n/a n/a
2020-01-30 2019-12-31 13F ALPHABET CAP STK CL A Call 6,700 21.82 630 70.27 n/a n/a n/a
2019-11-01 2019-09-30 13F ALPHABET CAP STK CL A Call 5,500 -6.78 370 104.42 n/a n/a n/a
2019-07-26 2019-06-30 13F ALPHABET CAP STK CL A Call 5,900 40.48 181 -51.21 n/a n/a n/a
2019-04-24 2019-03-31 13F ALPHABET CAP STK CL A Call 4,200 -66.40 371 1,384.00 n/a n/a n/a
2019-02-12 2018-12-31 13F/A ALPHABET CAP STK CL A Call 12,500 -10.71 25 -96.15 n/a n/a n/a
2019-02-01 2018-12-31 13F ALPHABET CAP STK CL A Call 12,500 25 n/a n/a n/a
2018-10-25 2018-09-30 13F ALPHABET CAP STK CL A Call 14,000 55.56 649 34.09 n/a n/a n/a
2018-07-20 2018-06-30 13F ALPHABET CAP STK CL A Call 9,000 -2.17 484 29.76 n/a n/a n/a
2018-04-18 2018-03-31 13F ALPHABET CAP STK CL A Call 9,200 22.67 373 -74.71 n/a n/a n/a
2018-01-17 2017-12-31 13F ALPHABET CAP STK CL A Call 7,500 22.95 1,475 70.13 n/a n/a n/a
2017-10-17 2017-09-30 13F ALPHABET CAP STK CL A Call 6,100 -68.06 867 -19.27 n/a n/a n/a
2017-07-12 2017-06-30 13F ALPHABET CAP STK CL A Call 19,100 25.66 1,074 90.09 n/a n/a n/a
2017-04-07 2017-03-31 13F ALPHABET CAP STK CL A Call 15,200 4.11 565 30.18 n/a n/a n/a
2017-01-09 2016-12-31 13F ALPHABET CAP STK CL A Call 14,600 -8.75 434 -32.29 n/a n/a n/a
2016-10-12 2016-09-30 13F ALPHABET CAP STK CL A Call 16,000 -4.76 641 115.82 n/a n/a n/a
2016-07-12 2016-06-30 13F ALPHABET CAP STK CL A Call 16,800 24.44 297 -51.07 n/a n/a n/a
2016-04-08 2016-03-31 13F ALPHABET CAP STK CL A Call 13,500 -58.72 607 -78.60 n/a n/a n/a
2016-01-11 2015-12-31 13F ALPHABET CAP STK CL A Call 32,700 2,837 n/a n/a n/a
2015-07-09 2015-06-30 13F GOOGLE CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2015-04-13 2015-03-31 13F GOOGLE CL A Call 15,000 413 n/a n/a n/a
2015-01-29 2014-12-31 13F GOOGLE CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2014-10-10 2014-09-30 13F GOOGLE CL A Call 1,000 -66.67 46 -70.51 n/a n/a n/a
2014-08-20 2014-06-30 13F GOOGLE CL A Call 3,000 15.38 156 10.64 n/a n/a n/a
2014-04-11 2014-03-31 13F GOOGLE CL A Call 2,600 141 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-02-17 2025-12-31 13F ALPHABET CAP STK CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2025-11-14 2025-09-30 13F ALPHABET CAP STK CL A Put 9,400 17.50 4 -83.33 n/a n/a n/a
2025-08-08 2025-06-30 13F ALPHABET CAP STK CL A Put 8,000 19 n/a n/a n/a
2025-05-15 2025-03-31 13F ALPHABET CAP STK CL A Put 0 -100.00 0 n/a n/a n/a
2025-02-14 2024-12-31 13F ALPHABET CAP STK CL A Put 36,200 1 n/a n/a n/a
2024-10-11 2024-09-30 13F ALPHABET CAP STK CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2024-08-15 2024-06-30 13F ALPHABET CAP STK CL A Put 40,200 0.00 16 -80.26 n/a n/a n/a
2024-05-13 2024-03-31 13F ALPHABET CAP STK CL A Put 40,200 76 n/a n/a n/a
2024-02-14 2023-12-31 13F ALPHABET CAP STK CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2023-11-16 2023-09-30 13F ALPHABET CAP STK CL A Put 5,500 -68.57 4 -50.00 n/a n/a n/a
2023-07-21 2023-06-30 13F ALPHABET CAP STK CL A Put 17,500 9.38 6 -91.78 n/a n/a n/a
2023-05-15 2023-03-31 13F ALPHABET CAP STK CL A Put 16,000 0.00 74 -69.96 n/a n/a n/a
2023-02-10 2022-12-31 13F ALPHABET CAP STK CL A Put 16,000 0.00 244 -25.46 n/a n/a n/a
2022-11-03 2022-09-30 13F ALPHABET CAP STK CL A Put 16,000 1,900.00 326 86.29 n/a n/a n/a
2022-08-15 2022-06-30 13F ALPHABET CAP STK CL A Put 800 -27.27 175 872.22 n/a n/a n/a
2022-05-16 2022-03-31 13F ALPHABET CAP STK CL A Put 1,100 18 n/a n/a n/a
2022-02-11 2021-12-31 13F ALPHABET CAP STK CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2021-11-10 2021-09-30 13F ALPHABET CAP STK CL A Put 600 -14.29 3 50.00 n/a n/a n/a
2021-08-04 2021-06-30 13F ALPHABET CAP STK CL A Put 700 -36.36 2 0.00 n/a n/a n/a
2021-04-30 2021-03-31 13F CreativePlanning CAP STK CL A Put 1,100 83.33 2 -60.00 n/a n/a n/a
2021-01-29 2020-12-31 13F ALPHABET CAP STK CL A Put 600 20.00 5 -75.00 n/a n/a n/a
2020-11-05 2020-09-30 13F ALPHABET CAP STK CL A Put 500 20 n/a n/a n/a
2019-07-26 2019-06-30 13F ALPHABET CAP STK CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2019-04-24 2019-03-31 13F ALPHABET CAP STK CL A Put 4,000 300.00 8 -91.40 n/a n/a n/a
2019-02-12 2018-12-31 13F/A ALPHABET CAP STK CL A Put 1,000 -85.71 93 257.69 n/a n/a n/a
2019-02-01 2018-12-31 13F ALPHABET CAP STK CL A Put 1,000 93 n/a n/a n/a
2018-10-25 2018-09-30 13F ALPHABET CAP STK CL A Put 7,000 600.00 26 73.33 n/a n/a n/a
2018-07-20 2018-06-30 13F ALPHABET CAP STK CL A Put 1,000 900.00 15 200.00 n/a n/a n/a
2018-04-18 2018-03-31 13F ALPHABET CAP STK CL A Put 100 5 n/a n/a n/a
2017-10-17 2017-09-30 13F ALPHABET CAP STK CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2017-07-12 2017-06-30 13F ALPHABET CAP STK CL A Put 100 0.00 1 0.00 n/a n/a n/a
2017-04-07 2017-03-31 13F ALPHABET CAP STK CL A Put 100 -90.91 1 -90.00 n/a n/a n/a
2017-01-09 2016-12-31 13F ALPHABET CAP STK CL A Put 1,100 -8.33 10 -16.67 n/a n/a n/a
2016-10-12 2016-09-30 13F ALPHABET CAP STK CL A Put 1,200 140.00 12 33.33 n/a n/a n/a
2016-07-12 2016-06-30 13F ALPHABET CAP STK CL A Put 500 400.00 9 800.00 n/a n/a n/a
2016-04-08 2016-03-31 13F ALPHABET CAP STK CL A Put 100 1 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.