Amazon.com, Inc.
BG ˙ BUL ˙ US0231351067
SecurityBG:AMZ / Amazon.com, Inc.
InstitutionBailard, Inc.
Latest Disclosed Ownership265,063 shares
Latest Disclosed Value $ 55,204,721
Bailard, Inc. reports 2.36% increase in ownership of AMZ / Amazon.com, Inc.

On May 11, 2026 - Bailard, Inc. filed a 13F-HR form disclosing ownership of 265,063 shares of Amazon.com, Inc. (BG:AMZ) valued at $55,204,721 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 4, 2026 disclosing 258,962 shares of Amazon.com, Inc.. This represents a change in shares of 2.36% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F AMAZON COM COM 023135106 265,063 6,101 2.36 55,205 -7.64 1.2690
2026-02-04 2025-12-31 13F AMAZON COM COM 023135106 258,962 -12,876 -4.74 59,774 0.14 1.3234
2025-10-30 2025-09-30 13F AMAZON COM COM 023135106 271,838 7,367 2.79 59,687 2.87 1.2970
2025-08-08 2025-06-30 13F AMAZON COM COM 023135106 264,471 2,423 0.92 58,022 16.38 1.3525
2025-05-02 2025-03-31 13F AMAZON COM COM 023135106 262,048 -5,856 -2.19 49,857 -15.17 1.2869
2025-02-05 2024-12-31 13F AMAZON COM COM 023135106 267,904 1,745 0.66 58,775 18.51 1.5023
2024-10-30 2024-09-30 13F AMAZON COM COM 023135106 266,159 5,470 2.10 49,593 -1.56 1.2911
2024-07-25 2024-06-30 13F AMAZON COM COM 023135106 260,689 -880 -0.34 50,378 6.78 1.3879
2024-05-08 2024-03-31 13F AMAZON COM COM 023135106 261,569 2,195 0.85 47,182 19.72 1.3022
2024-02-02 2023-12-31 13F AMAZON COM COM 023135106 259,374 5,159 2.03 39,409 21.95 1.1675
2023-10-24 2023-09-30 13F AMAZON COM COM 023135106 254,215 12,195 5.04 32,316 2.43 1.0704
2023-07-20 2023-06-30 13F AMAZON COM COM 023135106 242,020 -1,107 -0.46 31,550 25.63 1.1034
2023-05-08 2023-03-31 13F AMAZON COM COM 023135106 243,127 9,681 4.15 25,113 28.06 0.8997
2023-02-02 2022-12-31 13F AMAZON COM COM 023135106 233,446 -21,046 -8.27 19,609 -31.81 0.7469
2022-10-18 2022-09-30 13F AMAZON COM COM 023135106 254,492 -4,220 -1.63 28,758 4.66 1.1891
2022-07-27 2022-06-30 13F AMAZON COM COM 023135106 258,712 245,624 1,876.71 27,478 -35.60 1.0816
2022-04-25 2022-03-31 13F AMAZON COM COM 023135106 13,088 247 1.92 42,666 -0.35 1.4347
2022-02-10 2021-12-31 13F AMAZON COM COM 023135106 12,841 138 1.09 42,816 2.60 1.3651
2021-11-15 2021-09-30 13F AMAZON COM COM 023135106 12,703 412 3.35 41,730 -1.31 1.4262
2021-08-13 2021-06-30 13F AMAZON COM COM 023135106 12,291 -336 -2.66 42,283 8.23 1.4609
2021-05-13 2021-03-31 13F AMAZON COM COM 023135106 12,627 4,354 52.63 39,069 45.00 1.4483
2021-02-03 2020-12-31 13F AMAZON COM COM 023135106 8,273 -44 -0.53 26,945 2.89 1.2289
2020-11-10 2020-09-30 13F AMAZON COM COM 023135106 8,317 354 4.45 26,188 19.21 1.3563
2020-08-12 2020-06-30 13F AMAZON COM COM 023135106 7,963 263 3.42 21,968 46.33 1.2272
2020-04-16 2020-03-31 13F AMAZON COM COM 023135106 7,700 3,056 65.81 15,013 74.96 1.0692
2020-01-31 2019-12-31 13F AMAZON COM COM 023135106 4,644 -103 -2.17 8,581 4.14 0.4836
2019-10-18 2019-09-30 13F AMAZON COM COM 023135106 4,747 25 0.53 8,240 -7.85 0.4983
2019-07-26 2019-06-30 13F AMAZON COM COM 023135106 4,722 -88 -1.83 8,942 4.40 0.5466
2019-04-24 2019-03-31 13F AMAZON COM COM 023135106 4,810 179 3.87 8,565 23.13 0.5312
2019-02-05 2018-12-31 13F AMAZON COM COM 023135106 4,631 -446 -8.78 6,956 -31.60 0.4702
2018-11-13 2018-09-30 13F AMAZON COM COM 023135106 5,077 158 3.21 10,169 21.62 0.5946
2018-08-08 2018-06-30 13F AMAZON COM COM 023135106 4,919 2 0.04 8,361 17.48 0.4981
2018-05-07 2018-03-31 13F AMAZON COM COM 023135106 4,917 -47 -0.95 7,117 22.60 0.4543
2018-02-08 2017-12-31 13F AMAZON COM COM 023135106 4,964 3,137 171.70 5,805 230.58 0.3653
2018-01-29 2017-09-30 13F/A-1 AMAZON COM COM 023135106 1,827 210 12.99 1,756 12.20 0.1360
2017-10-11 2017-09-30 13F AMAZON COM COM 023135106 1,827 210 1,756 0.1339
2018-01-29 2017-06-30 13F/A-1 AMAZON COM COM 023135106 1,617 -47 -2.82 1,565 6.10 0.1277
2017-08-11 2017-06-30 13F AMAZON COM COM 023135106 1,617 -47 1,565 0.1240
2018-01-29 2017-03-31 13F/A-1 AMAZON COM COM 023135106 1,664 102 6.53 1,475 25.96 0.1224
2017-05-12 2017-03-31 13F AMAZON COM COM 023135106 1,664 102 1,475 0.1233
2018-01-29 2016-12-31 13F/A-1 AMAZON COM COM 023135106 1,562 16 1.03 1,171 -9.51 0.1086
2017-02-10 2016-12-31 13F AMAZON COM COM 023135106 1,562 16 1,171 0.1060
2018-01-29 2016-09-30 13F/A-1 AMAZON COM COM 023135106 1,546 -77 -4.74 1,294 11.46 0.1195
2016-11-08 2016-09-30 13F AMAZON COM COM 023135106 1,546 -77 1,294 0.1179
2018-01-29 2016-06-30 13F/A-1 AMAZON COM COM 023135106 1,623 84 5.46 1,161 27.02 0.1383
2016-08-08 2016-06-30 13F AMAZON COM COM 023135106 1,623 84 1,161 0.1402
2018-01-29 2016-03-31 13F/A-1 AMAZON COM COM 023135106 1,539 -926 -37.57 914 -45.14 0.1277
2016-05-16 2016-03-31 13F AMAZON COM COM 023135106 1,539 -926 914 0.1283
2018-01-29 2015-12-31 13F/A-1 AMAZON COM COM 023135106 2,465 1,467 146.99 1,666 226.03 0.7372
2016-02-10 2015-12-31 13F AMAZON COM COM 023135106 2,465 1,467 1,666 0.7170
2018-01-29 2015-09-30 13F/A-1 AMAZON COM COM 023135106 998 43 4.50 511 23.13 0.0803
2015-11-13 2015-09-30 13F AMAZON COM COM 023135106 998 43 511 0.0810
2018-01-29 2015-06-30 13F/A-1 AMAZON COM COM 023135106 955 0 0.00 415 16.90 0.0643
2015-08-06 2015-06-30 13F AMAZON COM COM 023135106 955 0 415 0.0649
2018-01-29 2015-03-31 13F/A-1 AMAZON COM COM 023135106 955 100 11.70 355 33.96 0.0493
2015-05-07 2015-03-31 13F AMAZON COM COM 023135106 955 100 355 0.0499
2018-01-29 2014-12-31 13F/A-1 AMAZON COM COM 023135106 855 -345 -28.75 265 -31.52 0.0375
2015-01-26 2014-12-31 13F AMAZON COM COM 023135106 855 -345 265
2014-10-21 2014-09-30 13F AMAZON COM COM 023135106 1,200 375 45.45 387 44.40 0.0594
2014-07-30 2014-06-30 13F AMAZON COM COM 023135106 825 -433 -34.42 268 -36.64 0.0412
2014-04-30 2014-03-31 13F AMAZON COM COM 023135106 1,258 112 9.77 423 -7.44 0.0671
2014-01-28 2013-12-31 13F AMAZON COM COM 023135106 1,146 0 0.00 457 27.65 0.0737
2013-10-28 2013-09-30 13F AMAZON COM COM 023135106 1,146 1,146 358 0.0680
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.