Apple Inc.
BG ˙ BUL ˙ US0378331005
SecurityBG:APC / Apple Inc.
InstitutionBruce & Co., Inc.
Latest Disclosed Ownership38,900 shares
Latest Disclosed Value $ 9,872,431
Bruce & Co., Inc. ownership in APC / Apple Inc.

On May 14, 2026 - Bruce & Co., Inc. filed a 13F-HR form disclosing ownership of 38,900 shares of Apple Inc. (BG:APC) valued at $9,872,431 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 38,900 shares of Apple Inc.. This represents a change in shares of 0.00% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F Apple Common 037833100 38,900 0 0.00 9,872 -6.65 2.8234
2026-02-13 2025-12-31 13F Apple Common 037833100 38,900 0 0.00 10,575 6.76 3.2789
2025-11-13 2025-09-30 13F Apple Common 037833100 38,900 0 0.00 9,905 24.11 3.0671
2025-08-14 2025-06-30 13F Apple Common 037833100 38,900 0 0.00 7,981 -7.63 2.5873
2025-05-14 2025-03-31 13F Apple Common 037833100 38,900 0 0.00 8,641 -11.30 2.7710
2025-02-11 2024-12-31 13F Apple Common 037833100 38,900 -800 -2.02 9,741 5.31 3.1280
2024-11-14 2024-09-30 13F Apple Common 037833100 39,700 0 0.00 9,250 10.63 2.6921
2024-08-09 2024-06-30 13F Apple Common 037833100 39,700 4,600 13.11 8,362 38.93 2.7508
2024-05-13 2024-03-31 13F Apple Common 037833100 35,100 0 0.00 6,019 -10.94 1.9964
2024-02-12 2023-12-31 13F Apple Common 037833100 35,100 -5,200 -12.90 6,758 -2.06 2.3581
2023-11-13 2023-09-30 13F Apple Common 037833100 40,300 -18,501 -31.46 6,900 -39.49 2.3514
2023-08-08 2023-06-30 13F Apple Common 037833100 58,801 -5,000 -7.84 11,402 8.38 3.1984
2023-05-12 2023-03-31 13F Apple Common 037833100 63,801 -699 -1.08 10,521 25.54 2.8672
2023-02-15 2022-12-31 13F Apple Common 037833100 64,500 -1,500 -2.27 8,380 -8.12 2.1605
2022-11-15 2022-09-30 13F Apple Common 037833100 66,000 -71,400 -51.97 9,121 -51.45 2.5066
2022-08-09 2022-06-30 13F Apple Common 037833100 137,400 0 0.00 18,785 -21.70 4.4193
2022-05-11 2022-03-31 13F Apple Common 037833100 137,400 -30,000 -17.92 23,991 -19.29 4.9053
2022-02-16 2021-12-31 13F Apple Common 037833100 167,400 -75,300 -31.03 29,725 -13.44 5.9433
2021-11-12 2021-09-30 13F Apple Common 037833100 242,700 -37,550 -13.40 34,342 -10.53 7.2963
2021-08-16 2021-06-30 13F Apple Common 037833100 280,250 -150 -0.05 38,383 12.07 7.3303
2021-05-17 2021-03-31 13F Apple Common 037833100 280,400 -10,000 -3.44 34,250 -11.12 6.4165
2021-02-16 2020-12-31 13F Apple Common 037833100 290,400 0 0.00 38,533 14.58 7.4275
2020-11-13 2020-09-30 13F Apple Common 037833100 290,400 202,800 231.51 33,631 5.24 6.9644
2020-08-14 2020-06-30 13F Apple Common 037833100 87,600 0 0.00 31,956 43.46 6.9452
2020-05-15 2020-03-31 13F Apple Common 037833100 87,600 0 0.00 22,275 -13.40 5.1294
2020-02-14 2019-12-31 13F Apple Common 037833100 87,600 0 0.00 25,723 31.11 5.0186
2019-11-14 2019-09-30 13F Apple Common 037833100 87,600 0 0.00 19,619 13.16 4.0733
2019-08-14 2019-06-30 13F Apple Common 037833100 87,600 -10,700 -10.89 17,337 -7.15 3.6960
2019-05-16 2019-03-31 13F Apple Common 037833100 98,300 12,700 14.84 18,672 38.20 3.6472
2019-02-15 2018-12-31 13F Apple Common 037833100 85,600 0 0.00 13,511 -30.08 2.8764
2018-11-09 2018-09-30 13F Apple Common 037833100 85,600 0 0.00 19,323 21.95 3.7443
2018-08-14 2018-06-30 13F Apple Common 037833100 85,600 300 0.35 15,845 10.72 3.1542
2018-05-15 2018-03-31 13F Apple Common 037833100 85,300 85,300 14,311 2.9890
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.