Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionAdvisory Resource Group
Latest Disclosed Ownership23,845 shares
Latest Disclosed Value $ 6,051,562
Advisory Resource Group reports 0.71% increase in ownership of AAPL / Apple Inc.

On May 15, 2026 - Advisory Resource Group filed a 13F-HR form disclosing ownership of 23,845 shares of Apple Inc. (CH:AAPL) valued at $6,051,562 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 23,677 shares of Apple Inc.. This represents a change in shares of 0.71% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F APPLE COM 037833100 23,845 168 0.71 6,052 -5.98 1.0413
2026-02-12 2025-12-31 13F APPLE COM 037833100 23,677 -834 -3.40 6,437 3.12 1.1320
2025-10-22 2025-09-30 13F APPLE COM 037833100 24,511 -914 -3.59 6,241 19.65 1.1196
2025-08-08 2025-06-30 13F APPLE COM 037833100 25,425 560 2.25 5,216 -5.56 1.0024
2025-04-21 2025-03-31 13F APPLE COM 037833100 24,865 271 1.10 5,523 -10.31 1.1249
2025-01-28 2024-12-31 13F APPLE COM 037833100 24,594 131 0.54 6,159 8.05 1.3070
2024-11-20 2024-09-30 13F APPLE COM 037833100 24,463 -668 -2.66 5,700 7.67 1.2172
2024-07-24 2024-06-30 13F APPLE COM 037833100 25,131 4,480 21.69 5,293 49.48 1.1946
2024-05-17 2024-03-31 13F APPLE COM 037833100 20,651 66 0.32 3,541 -10.65 0.8126
2024-01-11 2023-12-31 13F APPLE COM 037833100 20,585 -12 -0.06 3,963 12.39 0.9881
2023-12-05 2023-09-30 13F APPLE COM 037833100 20,597 2 0.01 3,526 -11.72 0.9514
2023-07-11 2023-06-30 13F APPLE COM 037833100 20,595 -4 -0.02 3,995 17.61 1.0862
2023-05-15 2023-03-31 13F APPLE COM 037833100 20,599 -3,551 -14.70 3,397 8.26 0.9528
2023-01-27 2022-12-31 13F APPLE COM 037833100 24,150 1,306 5.72 3,138 -0.63 0.9329
2022-10-11 2022-09-30 13F APPLE COM 037833100 22,844 962 4.40 3,157 5.51 1.0444
2022-07-21 2022-06-30 13F APPLE COM 037833100 21,882 -1,052 -4.59 2,992 -25.29 0.9793
2022-04-06 2022-03-31 13F APPLE COM 037833100 22,934 275 1.21 4,005 1.14 1.2469
2022-02-08 2021-12-31 13F APPLE COM 037833100 22,659 1,862 8.95 3,960 34.56 1.3217
2021-10-26 2021-09-30 13F APPLE COM 037833100 20,797 -1,355 -6.12 2,943 -3.00 1.0848
2021-08-19 2021-06-30 13F APPLE COM 037833100 22,152 892 4.20 3,034 16.83 1.2138
2021-05-24 2021-03-31 13F APPLE COM 037833100 21,260 -616 -2.82 2,597 -10.54 1.2131
2021-02-23 2020-12-31 13F APPLE COM 037833100 21,876 -245 -1.11 2,903 13.31 1.4393
2020-12-09 2020-09-30 13F APPLE COM 037833100 22,121 17,636 393.22 2,562 56.60 1.5022
2020-08-19 2020-06-30 13F APPLE COM 037833100 4,485 64 1.45 1,636 45.55 1.0086
2020-05-27 2020-03-31 13F APPLE COM 037833100 4,421 44 1.01 1,124 -12.53 0.8595
2020-02-12 2019-12-31 13F APPLE COM 037833100 4,377 -3 -0.07 1,285 30.99 0.7237
2019-11-19 2019-09-30 13F APPLE COM 037833100 4,380 -5,752 -56.77 981 -51.07 0.5267
2019-08-15 2019-06-30 13F APPLE COM 037833100 10,132 343 3.50 2,005 8.38 1.0991
2019-05-20 2019-03-31 13F APPLE COM 037833100 9,789 -100 -1.01 1,850 18.59 1.0316
2019-02-12 2018-12-31 13F APPLE COM 037833100 9,889 9,889 1,560 0.9573
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.