Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionAdvisory Services Network, LLC
Latest Disclosed Ownership877,937 shares
Latest Disclosed Value $ 222,812,026
Advisory Services Network, LLC reports 1.91% increase in ownership of AAPL / Apple Inc.

On May 15, 2026 - Advisory Services Network, LLC filed a 13F-HR form disclosing ownership of 877,937 shares of Apple Inc. (CH:AAPL) valued at $222,812,026 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 861,450 shares of Apple Inc.. This represents a change in shares of 1.91% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F APPLE INC COM Stock 037833100 877,937 16,487 1.91 222,812 -4.86 2.0586
2026-02-17 2025-12-31 13F APPLE INC COM Stock 037833100 861,450 -30,588 -3.43 234,194 3.11 3.3139
2025-11-18 2025-09-30 13F APPLE Stock 037833100 892,038 8,210 0.93 227,140 23.81 3.3312
2025-08-19 2025-06-30 13F APPLE Stock 037833100 883,828 28,315 3.31 183,456 -3.46 2.9527
2025-05-15 2025-03-31 13F APPLE Stock 037833100 855,513 15,161 1.80 190,035 -9.70 3.6519
2025-02-13 2024-12-31 13F APPLE Stock 037833100 840,352 10,275 1.24 210,441 20.37 3.9203
2024-11-14 2024-09-30 13F APPLE Stock 037833100 830,077 0 0.00 174,831 0.00 3.6144
2024-08-13 2024-06-30 13F APPLE Stock 037833100 830,077 13,355 1.64 174,831 24.83 3.6144
2024-05-06 2024-03-31 13F APPLE Stock 037833100 816,722 -3,512 -0.43 140,051 -11.32 3.1059
2024-02-09 2023-12-31 13F APPLE Stock 037833100 820,234 -24,251 -2.87 157,920 9.22 3.8593
2023-11-14 2023-09-30 13F APPLE Stock 037833100 844,485 28,641 3.51 144,584 -8.64 3.8833
2023-08-09 2023-06-30 13F APPLE Stock 037833100 815,844 -37,403 -4.38 158,249 12.47 4.2163
2023-05-17 2023-03-31 13F APPLE Stock 037833100 853,247 98,638 13.07 140,700 43.50 3.8978
2023-02-13 2022-12-31 13F APPLE Stock 037833100 754,609 23,953 3.28 98,046 -2.90 3.0052
2022-11-14 2022-09-30 13F APPLE Stock 037833100 730,656 3,333 0.46 100,977 1.55 3.5643
2022-08-02 2022-06-30 13F APPLE Stock 037833100 727,323 20,730 2.93 99,438 -19.40 3.4009
2022-05-23 2022-03-31 13F APPLE Stock 037833100 706,593 -68,643 -8.85 123,377 -10.37 3.6315
2022-02-14 2021-12-31 13F APPLE Stock 037833100 775,236 -1,412 -0.18 137,658 25.26 3.9603
2021-11-05 2021-09-30 13F APPLE Stock 037833100 776,648 92,073 13.45 109,896 17.21 3.4949
2021-08-12 2021-06-30 13F APPLE Stock 037833100 684,575 48,459 7.62 93,759 20.67 2.9578
2021-05-24 2021-03-31 13F APPLE Stock 037833100 636,116 6,381 1.01 77,701 -7.01 2.8865
2021-02-09 2020-12-31 13F APPLE Stock 037833100 629,735 84,973 15.60 83,562 32.46 3.3528
2020-11-16 2020-09-30 13F APPLE Stock 037833100 544,762 410,054 304.40 63,087 28.38 2.9690
2020-08-10 2020-06-30 13F APPLE Stock 037833100 134,708 1,548 1.16 49,142 45.13 2.6970
2020-05-15 2020-03-31 13F APPLE Stock 037833100 133,160 4,736 3.69 33,861 -10.21 2.2149
2020-02-04 2019-12-31 13F APPLE Stock 037833100 128,424 -3,419 -2.59 37,711 44.52 1.9833
2019-11-04 2019-09-30 13F APPLE Stock 037833100 131,843 0 0.00 26,094 0.00 1.5985
2019-08-01 2019-06-30 13F APPLE Stock 037833100 131,843 7,574 6.09 26,094 10.54 1.6000
2019-05-20 2019-03-31 13F APPLE Stock 037833100 124,269 6,825 5.81 23,605 27.42 1.6581
2019-02-15 2018-12-31 13F APPLE Stock 037833100 117,444 2,289 1.99 18,525 -28.73 1.6169
2018-11-02 2018-09-30 13F APPLE Stock 037833100 115,155 -10,032 -8.01 25,994 6.91 1.8971
2018-07-27 2018-06-30 13F APPLE Stock 037833100 125,187 12,669 11.26 24,313 28.79 1.8522
2018-04-23 2018-03-31 13F APPLE Stock 037833100 112,518 3,205 2.93 18,878 2.05 1.5080
2018-02-08 2017-12-31 13F APPLE Stock 037833100 109,313 4,904 4.70 18,499 14.96 1.6124
2017-10-12 2017-09-30 13F APPLE Stock 037833100 104,409 11,572 12.46 16,091 20.35 1.8419
2017-08-17 2017-06-30 13F APPLE INC COM Stock 037833100 92,837 6,210 7.17 13,370 7.43 1.7425
2017-04-28 2017-03-31 13F APPLE INC COM Stock 037833100 86,627 3,557 4.28 12,445 32.52 1.8076
2016-10-07 2016-09-30 13F APPLE Stock 037833100 83,070 2,796 3.48 9,391 22.37 1.7656
2016-07-27 2016-06-30 13F APPLE Stock 037833100 80,274 -16,186 -16.78 7,674 -27.00 1.7444
2016-04-21 2016-03-31 13F APPLE Stock 037833100 96,460 -16,687 -14.75 10,513 -11.73 2.8706
2016-01-27 2015-12-31 13F APPLE Stock 037833100 113,147 954 0.85 11,910 -3.72 3.8289
2015-10-01 2015-09-30 13F APPLE Stock 037833100 112,193 13,329 13.48 12,370 -1.14 3.7345
2015-07-02 2015-06-30 13F APPLE Stock 037833100 98,864 4,999 5.33 12,513 4.69 3.6912
2015-04-08 2015-03-31 13F APPLE Stock 037833100 93,865 399 0.43 11,953 17.62 3.3005
2015-01-23 2014-12-31 13F APPLE Stock 037833100 93,466 -2,187 -2.29 10,162 5.45 3.1770
2014-10-07 2014-09-30 13F APPLE INC COM Stock 037833100 95,653 3,142 3.40 9,637 12.10 3.5239
2014-07-10 2014-06-30 13F APPLE Stock 037833100 92,511 79,664 620.10 8,597 24.67 3.6392
2014-04-09 2014-03-31 13F APPLE INC COM Stock 037833100 12,847 -520 -3.89 6,896 -8.04 3.5554
2014-02-13 2013-12-31 13F APPLE Stock 037833100 13,367 1,034 8.38 7,499 27.53 3.7654
2013-11-22 2013-09-30 13F APPLE COMPUTER Stock 037833100 12,333 214 1.77 5,880 14.87 5.0582
2013-08-15 2013-06-30 13F APPLE COMPUTER Stock 037833100 12,119 12,119 5,119 4.1703
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.