Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionAffiance Financial, LLC
Latest Disclosed Ownership39,038 shares
Latest Disclosed Value $ 9,907,599
Affiance Financial, LLC reports 11.03% decrease in ownership of AAPL / Apple Inc.

On April 14, 2026 - Affiance Financial, LLC filed a 13F-HR form disclosing ownership of 39,038 shares of Apple Inc. (CH:AAPL) valued at $9,907,599 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 21, 2026 disclosing 43,879 shares of Apple Inc.. This represents a change in shares of -11.03% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-14 2026-03-31 13F APPLE COM 037833100 39,038 -4,841 -11.03 9,908 -16.95 1.6055
2026-01-21 2025-12-31 13F APPLE COM 037833100 43,879 -1,664 -3.65 11,929 2.87 1.9184
2025-10-14 2025-09-30 13F APPLE COM 037833100 45,543 -301 -0.66 11,597 23.30 2.1116
2025-07-10 2025-06-30 13F APPLE COM 037833100 45,844 -1,219 -2.59 9,406 -10.03 1.9106
2025-04-09 2025-03-31 13F APPLE COM 037833100 47,063 -4,583 -8.87 10,454 -19.17 2.4339
2025-01-21 2024-12-31 13F APPLE COM 037833100 51,646 669 1.31 12,933 8.89 3.0908
2024-10-11 2024-09-30 13F APPLE COM 037833100 50,977 -283 -0.55 11,878 10.01 2.8805
2024-08-01 2024-06-30 13F APPLE COM 037833100 51,260 -26 -0.05 10,796 22.77 2.8174
2024-04-15 2024-03-31 13F APPLE COM 037833100 51,286 1,243 2.48 8,795 -8.72 2.3826
2024-01-10 2023-12-31 13F APPLE COM 037833100 50,043 -145 -0.29 9,635 12.13 2.8049
2023-10-11 2023-09-30 13F APPLE COM 037833100 50,188 -949 -1.86 8,593 -13.38 4.3641
2023-07-12 2023-06-30 13F APPLE COM 037833100 51,137 98 0.19 9,919 17.86 4.8332
2023-04-18 2023-03-31 13F APPLE COM 037833100 51,039 -314 -0.61 8,416 26.14 4.4538
2023-01-20 2022-12-31 13F APPLE COM 037833100 51,353 -3,866 -7.00 6,672 -12.57 2.7043
2022-10-27 2022-09-30 13F APPLE COM 037833100 55,219 754 1.38 7,631 2.48 4.3003
2022-07-14 2022-06-30 13F APPLE COM 037833100 54,465 -686 -1.24 7,446 -22.68 4.0148
2022-04-19 2022-03-31 13F/A-1 APPLE COM 037833100 55,151 -853 -1.52 9,630 -3.17 4.6811
2022-04-12 2022-03-31 13F APPLE COM 037833100 55,151 -853 9,630 4.6811
2022-02-01 2021-12-31 13F APPLE COM 037833100 56,004 1,778 3.28 9,945 29.61 4.1508
2021-10-12 2021-09-30 13F APPLE COM 037833100 54,226 -1,629 -2.92 7,673 0.30 3.3368
2021-07-14 2021-06-30 13F APPLE COM 037833100 55,855 -1,825 -3.16 7,650 8.57 3.2435
2021-04-21 2021-03-31 13F APPLE COM 037833100 57,680 1,827 3.27 7,046 -4.93 3.1412
2021-01-25 2020-12-31 13F APPLE COM 037833100 55,853 -3,320 -5.61 7,411 8.14 3.8621
2020-10-13 2020-09-30 13F APPLE COM 037833100 59,173 44,537 304.30 6,853 28.36 3.9583
2020-07-13 2020-06-30 13F APPLE COM 037833100 14,636 566 4.02 5,339 49.22 2.9024
2020-04-14 2020-03-31 13F APPLE COM 037833100 14,070 152 1.09 3,578 -12.45 2.4666
2020-01-16 2019-12-31 13F APPLE COM 037833100 13,918 463 3.44 4,087 35.60 2.2542
2019-10-10 2019-09-30 13F APPLE COM 037833100 13,455 1,210 9.88 3,014 24.34 1.8296
2019-07-11 2019-06-30 13F APPLE COM 037833100 12,245 551 4.71 2,424 9.14 1.4821
2019-04-15 2019-03-31 13F APPLE COM 037833100 11,694 5 0.04 2,221 20.44 1.3982
2019-01-11 2018-12-31 13F APPLE COM 037833100 11,689 -69 -0.59 1,844 -30.52 1.2183
2018-10-15 2018-09-30 13F APPLE COM 037833100 11,758 110 0.94 2,654 23.10 1.7496
2018-07-16 2018-06-30 13F APPLE COM 037833100 11,648 -18 -0.15 2,156 10.17 1.6486
2018-04-17 2018-03-31 13F APPLE COM 037833100 11,666 -460 -3.79 1,957 -4.63 1.7291
2018-01-19 2017-12-31 13F/A-1 APPLE COM 037833100 12,126 -173 -1.41 2,052 8.23 1.5189
2018-01-16 2017-12-31 13F APPLE COM 037833100 12,126 -173 2,052 1.5189
2017-12-08 2017-09-30 13F APPLE COM 037833100 12,299 -18 -0.15 1,896 6.88 1.5268
2017-12-08 2017-06-30 13F APPLE COM 037833100 12,317 846 7.38 1,774 7.65 1.4132
2017-12-08 2017-03-31 13F APPLE COM 037833100 11,471 342 3.07 1,648 27.85 1.2744
2017-12-08 2016-12-31 13F APPLE COM 037833100 11,129 -612 -5.21 1,289 -2.86 1.0333
2017-12-08 2016-09-30 13F APPLE COM 037833100 11,741 -275 -2.29 1,327 15.49 1.0786
2017-12-08 2016-06-30 13F APPLE COM 037833100 12,016 150 1.26 1,149 -11.14 0.9718
2017-12-08 2016-03-31 13F APPLE COM 037833100 11,866 522 4.60 1,293 8.29 1.2386
2017-12-11 2015-12-31 13F APPLE COM 037833100 11,344 182 1.63 1,194 -3.01 1.2263
2017-12-08 2015-09-30 13F APPLE COM 037833100 11,162 336 3.10 1,231 -9.35 1.5426
2017-12-08 2015-06-30 13F APPLE COM 037833100 10,826 650 6.39 1,358 7.27 1.7306
2017-12-08 2015-03-31 13F APPLE COM 037833100 10,176 300 3.04 1,266 16.15 1.9248
2017-12-08 2014-12-31 13F APPLE COM 037833100 9,876 9,876 1,090 1.9145
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.