Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionAtlas Brown,Inc.
Latest Disclosed Ownership67,986 shares
Latest Disclosed Value $ 17,254,228
Atlas Brown,Inc. reports 5.79% decrease in ownership of AAPL / Apple Inc.

On April 17, 2026 - Atlas Brown,Inc. filed a 13F-HR form disclosing ownership of 67,986 shares of Apple Inc. (CH:AAPL) valued at $17,254,228 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 9, 2026 disclosing 72,165 shares of Apple Inc.. This represents a change in shares of -5.79% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-17 2026-03-31 13F APPLE INC COM Stock 037833100 67,986 -4,179 -5.79 17,254 -12.05 5.1943
2026-01-09 2025-12-31 13F APPLE INC COM Stock 037833100 72,165 -2,699 -3.61 19,619 2.92 5.8325
2025-10-17 2025-09-30 13F APPLE INC COM Stock 037833100 74,864 -669 -0.89 19,063 23.00 5.6344
2025-07-08 2025-06-30 13F APPLE INC COM Stock 037833100 75,533 -475 -0.62 15,497 -8.21 4.9752
2025-04-08 2025-03-31 13F APPLE INC COM Stock 037833100 76,008 635 0.84 16,884 -10.55 5.9240
2025-01-10 2024-12-31 13F APPLE INC COM Stock 037833100 75,373 -232 -0.31 18,875 7.15 6.4558
2024-10-18 2024-09-30 13F APPLE INC COM Stock 037833100 75,605 -60 -0.08 17,616 10.54 6.1025
2024-07-23 2024-06-30 13F APPLE INC COM Stock 037833100 75,665 -2,349 -3.01 15,936 19.13 5.7140
2024-04-08 2024-03-31 13F APPLE INC COM Stock 037833100 78,014 2,762 3.67 13,378 -7.67 4.8698
2024-01-18 2023-12-31 13F APPLE INC COM Stock 037833100 75,252 -636 -0.84 14,488 11.51 6.0050
2023-10-17 2023-09-30 13F APPLE INC COM Stock 037833100 75,888 314 0.42 12,993 -11.37 5.9263
2023-07-18 2023-06-30 13F APPLE INC COM Stock 037833100 75,574 -1,026 -1.34 14,659 16.06 6.4491
2023-04-21 2023-03-31 13F APPLE INC COM Stock 037833100 76,600 -682 -0.88 12,631 25.79 5.8224
2023-01-05 2022-12-31 13F APPLE INC COM Stock 037833100 77,282 -3,736 -4.61 10,041 -10.32 4.9342
2022-10-06 2022-09-30 13F APPLE INC COM Stock 037833100 81,018 500 0.62 11,197 1.72 5.7049
2022-07-15 2022-06-30 13F APPLE INC COM Stock 037833100 80,518 -121 -0.15 11,008 -21.82 5.2024
2022-04-14 2022-03-31 13F APPLE INC COM Stock 037833100 80,639 1,143 1.44 14,080 -0.26 5.7416
2022-01-18 2021-12-31 13F APPLE INC COM Stock 037833100 79,496 -99 -0.12 14,116 25.33 5.4687
2021-10-14 2021-09-30 13F APPLE INC COM Stock 037833100 79,595 -19 -0.02 11,263 3.29 4.8952
2021-07-19 2021-06-30 13F APPLE INC COM Stock 037833100 79,614 416 0.53 10,904 12.71 4.7129
2021-04-13 2021-03-31 13F APPLE INC COM Stock 037833100 79,198 622 0.79 9,674 -7.21 4.5839
2021-01-19 2020-12-31 13F APPLE INC COM Stock 037833100 78,576 3,166 4.20 10,426 13.81 5.3916
2020-10-15 2020-09-30 13F APPLE INC COM Stock 037833100 75,410 55,894 286.40 9,161 28.74 5.4186
2020-07-21 2020-06-30 13F APPLE INC COM Stock 037833100 19,516 1,273 6.98 7,116 53.40 4.5142
2020-04-16 2020-03-31 13F APPLE INC COM Stock 037833100 18,243 -149 -0.81 4,639 -14.11 3.6247
2020-01-14 2019-12-31 13F APPLE INC COM Stock 037833100 18,392 988 5.68 5,401 38.56 3.3779
2019-10-29 2019-09-30 13F APPLE INC COM Stock 037833100 17,404 -1,360 -7.25 3,898 4.95 2.7833
2019-07-24 2019-06-30 13F APPLE INC COM Stock 037833100 18,764 -147 -0.78 3,714 3.40 2.5662
2019-04-12 2019-03-31 13F APPLE INC COM Stock 037833100 18,911 -1,305 -6.46 3,592 12.64 2.5441
2019-01-28 2018-12-31 13F APPLE INC COM Stock 037833100 20,216 -12,279 -37.79 3,189 -56.52 2.4593
2018-10-26 2018-09-30 13F APPLE INC COM Stock 037833100 32,495 -679 -2.05 7,335 16.15 4.5047
2018-07-11 2018-06-30 13F APPLE INC COM Stock 037833100 33,174 -1,246 -3.62 6,315 9.35 1.4725
2018-04-17 2018-03-31 13F APPLE INC COM COM 037833100 34,420 1,525 4.64 5,775 0.77 1.0505
2018-01-25 2017-12-31 13F APPLE INC COM Stock 037833100 32,895 469 1.45 5,731 14.69 1.0229
2017-10-12 2017-09-30 13F APPLE INC COM Stock 037833100 32,426 2,905 9.84 4,997 17.52 1.0611
2017-07-18 2017-06-30 13F APPLE INC COM Stock 037833100 29,521 -1,345 -4.36 4,252 -4.10 3.7221
2017-04-06 2017-03-31 13F APPLE INC COM Stock 037833100 30,866 -120 -0.39 4,434 26.58 3.4997
2017-02-01 2016-12-31 13F APPLE INC COM COM 037833100 30,986 0 0.00 3,503 0.00 1.4429
2016-10-19 2016-09-30 13F APPLE INC COM Stock 037833100 30,986 660 2.18 3,503 20.83 1.4429
2016-07-28 2016-06-30 13F APPLE Stock 037833100 30,326 1,790 6.27 2,899 -6.78 1.1744
2016-04-11 2016-03-31 13F APPLE Stock 037833100 28,536 628 2.25 3,110 19.29 1.3016
2016-01-28 2015-12-31 13F APPLE Stock 037833100 27,908 249 0.90 2,607 -14.55 1.6592
2015-11-05 2015-09-30 13F APPLE INC COM Stock 037833100 27,659 1,641 6.31 3,051 -2.05 1.3130
2015-08-11 2015-06-30 13F APPLE Stock 037833100 26,018 -50 -0.19 3,115 -3.98 1.2113
2015-04-20 2015-03-31 13F Apple COM 037833100 26,068 26,068 0.00 3,244 0.8717
2015-01-30 2014-12-31 13F Apple COM 037833100 0 -24,788 -100.00 0 -100.00
2014-11-12 2014-09-30 13F Apple COM 037833100 24,788 -1,189 -4.58 2,497 3.44 0.9258
2014-08-19 2014-06-30 13F Apple COM 037833100 25,977 22,528 653.17 2,414 30.42 1.1924
2014-05-07 2014-03-31 13F Apple COM 037833100 3,449 -132 -3.69 1,851 -7.86 0.9974
2014-01-24 2013-12-31 13F Apple COM 037833100 3,581 -130 -3.50 2,009 13.57 1.4063
2013-10-31 2013-09-30 13F Apple COM 037833100 3,711 -1,489 -28.63 1,769 -14.21 1.3256
2013-08-21 2013-06-30 13F Apple COM 037833100 5,200 5,200 2,062 0.4404
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.