Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionBCS Wealth Management
Latest Disclosed Ownership18,621 shares
Latest Disclosed Value $ 4,725,599
BCS Wealth Management reports 50.46% decrease in ownership of AAPL / Apple Inc.

On April 17, 2026 - BCS Wealth Management filed a 13F-HR form disclosing ownership of 18,621 shares of Apple Inc. (CH:AAPL) valued at $4,725,599 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 37,590 shares of Apple Inc.. This represents a change in shares of -50.46% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-17 2026-03-31 13F APPLE COM 037833100 18,621 -18,969 -50.46 4,726 -53.76 0.9645
2026-01-26 2025-12-31 13F APPLE COM 037833100 37,590 19,362 106.22 10,219 120.17 1.0321
2025-10-22 2025-09-30 13F APPLE COM 037833100 18,228 -6,759 -27.05 4,641 92,720.00 1.0458
2025-07-15 2025-06-30 13F APPLE COM 037833100 24,987 7,701 44.55 5 66.67 1.1035
2025-04-14 2025-03-31 13F APPLE COM 037833100 17,286 -16,822 -49.32 4 -62.50 0.9874
2025-01-13 2024-12-31 13F APPLE COM 037833100 34,108 11,255 49.25 9 60.00 2.1241
2024-10-17 2024-09-30 13F APPLE COM 037833100 22,853 -9,589 -29.56 5 -16.67 2.2645
2024-07-16 2024-06-30 13F APPLE COM 037833100 32,442 -2,736 -7.78 7 0.00 3.3243
2024-04-10 2024-03-31 13F APPLE COM 037833100 35,178 6,285 21.75 6 20.00 1.9352
2024-01-11 2023-12-31 13F APPLE COM 037833100 28,893 -1,676 -5.48 6 0.00 2.0485
2023-10-12 2023-09-30 13F APPLE COM 037833100 30,569 30,569 5 2.1781
2023-07-19 2023-06-30 13F APPLE COM 037833100 0 -8,441 -100.00 0 -100.00
2023-04-10 2023-03-31 13F APPLE COM 037833100 8,441 -22,318 -72.56 1 -66.67 0.6289
2023-01-10 2022-12-31 13F APPLE COM 037833100 30,759 32 0.10 4 -99.93 1.6728
2022-10-07 2022-09-30 13F APPLE COM 037833100 30,727 2,990 10.78 4,247 12.00 1.9984
2022-07-29 2022-06-30 13F APPLE COM 037833100 27,737 3,209 13.08 3,792 -11.46 1.6846
2022-04-28 2022-03-31 13F APPLE COM 037833100 24,528 -2,691 -9.89 4,283 -11.38 1.7739
2022-01-18 2021-12-31 13F APPLE COM 037833100 27,219 2,087 8.30 4,833 35.91 1.7344
2021-10-25 2021-09-30 13F APPLE COM 037833100 25,132 -136 -0.54 3,556 2.74 1.5088
2021-07-21 2021-06-30 13F APPLE COM 037833100 25,268 2,243 9.74 3,461 23.04 1.8396
2021-04-28 2021-03-31 13F APPLE COM 037833100 23,025 286 1.26 2,813 -6.76 1.3350
2021-01-21 2020-12-31 13F APPLE COM 037833100 22,739 707 3.21 3,017 18.22 1.5668
2020-10-23 2020-09-30 13F APPLE COM 037833100 22,032 17,124 348.90 2,552 42.49 1.4426
2020-07-21 2020-06-30 13F APPLE COM 037833100 4,908 -803 -14.06 1,791 23.35 1.0728
2020-04-10 2020-03-31 13F APPLE COM 037833100 5,711 272 5.00 1,452 -9.08 1.0172
2020-02-10 2019-12-31 13F APPLE COM 037833100 5,439 5,439 1,597 1.0643
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.