Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionBeacon Pointe Advisors, LLC
Latest Disclosed Ownership2,142,646 shares
Latest Disclosed Value $ 543,782,011
Beacon Pointe Advisors, LLC ownership in AAPL / Apple Inc.

On May 15, 2026 - Beacon Pointe Advisors, LLC filed a 13F-HR form disclosing ownership of 2,142,646 shares of Apple Inc. (CH:AAPL) valued at $543,782,011 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 18, 2026 disclosing 1,672,021 shares of Apple Inc.. This represents a change in shares of 28.15% during the quarter.

Beacon Pointe Advisors, LLC has a history of taking positions in derivatives of the underlying security (AAPL) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:AAPL / Apple Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F APPLE COM 037833100 2,142,646 470,625 28.15 543,782 19.63 2.8752
2026-02-18 2025-12-31 13F APPLE COM 037833100 1,672,021 135,205 8.80 454,556 16.16 3.1871
2025-11-14 2025-09-30 13F APPLE COM 037833100 1,536,816 -87,126 -5.37 391,319 17.45 3.3145
2025-08-13 2025-06-30 13F APPLE COM 037833100 1,623,942 -33,286 -2.01 333,184 -9.49 3.4773
2025-05-13 2025-03-31 13F APPLE COM 037833100 1,657,228 -129,423 -7.24 368,120 -17.72 4.1338
2025-02-14 2024-12-31 13F APPLE COM 037833100 1,786,651 20,442 1.16 447,413 8.72 4.9571
2024-11-14 2024-09-30 13F APPLE COM 037833100 1,766,209 -37,170 -2.06 411,527 8.35 4.7447
2024-08-12 2024-06-30 13F APPLE COM 037833100 1,803,379 -158,317 -8.07 379,828 12.91 4.4916
2024-05-14 2024-03-31 13F APPLE COM 037833100 1,961,696 -107,908 -5.21 336,392 -15.58 3.7406
2024-02-08 2023-12-31 13F APPLE COM 037833100 2,069,604 -50,908 -2.40 398,461 9.75 4.7620
2023-11-14 2023-09-30 13F APPLE COM 037833100 2,120,512 460,389 27.73 363,053 12.74 4.5241
2023-08-14 2023-06-30 13F APPLE COM 037833100 1,660,123 15,399 0.94 322,013 18.73 5.2590
2023-05-12 2023-03-31 13F APPLE COM 037833100 1,644,724 112,772 7.36 271,216 36.26 4.6230
2023-02-14 2022-12-31 13F APPLE COM 037833100 1,531,952 102,536 7.17 199,048 0.76 3.8610
2022-11-09 2022-09-30 13F APPLE COM 037833100 1,429,416 -19,065 -1.32 197,542 -0.25 4.4200
2022-08-11 2022-06-30 13F APPLE COM 037833100 1,448,481 -170,176 -10.51 198,037 -29.93 4.1801
2022-05-17 2022-03-31 13F APPLE COM 037833100 1,618,657 571,340 54.55 282,634 51.98 3.8746
2022-02-14 2021-12-31 13F APPLE COM 037833100 1,047,317 -105,957 -9.19 185,973 13.96 4.8458
2021-11-15 2021-09-30 13F APPLE COM 037833100 1,153,274 305,593 36.05 163,188 40.56 4.0248
2021-08-17 2021-06-30 13F APPLE COM 037833100 847,681 455,395 116.09 116,099 142.36 4.1137
2021-05-18 2021-03-31 13F APPLE COM 037833100 392,286 -192,445 -32.91 47,904 -38.26 2.9436
2021-02-12 2020-12-31 13F APPLE COM 037833100 584,731 230,969 65.29 77,594 89.36 5.3079
2020-11-16 2020-09-30 13F APPLE COM 037833100 353,762 213,389 152.02 40,978 -19.96 3.9614
2020-08-14 2020-06-30 13F APPLE COM 037833100 140,373 74,690 113.71 51,196 206.27 5.1267
2020-05-15 2020-03-31 13F APPLE COM 037833100 65,683 125 0.19 16,716 -13.17 2.6631
2020-02-14 2019-12-31 13F APPLE COM 037833100 65,558 36,057 122.22 19,252 191.39 5.9671
2019-11-14 2019-09-30 13F APPLE COM 037833100 29,501 -42,769 -59.18 6,607 -53.81 2.8539
2019-08-14 2019-06-30 13F APPLE COM 037833100 72,270 -21,849 -23.21 14,303 -20.00 5.2191
2019-05-14 2019-03-31 13F APPLE COM 037833100 94,119 24,557 35.30 17,878 62.85 6.7079
2019-02-01 2018-12-31 13F APPLE COM 037833100 69,562 69,562 10,978 6.6678
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-11-14 2025-09-30 13F APPLE COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-08-13 2025-06-30 13F APPLE COM Call 9,600 -11.11 1,970 -17.92 n/a n/a n/a
2025-05-13 2025-03-31 13F APPLE COM Call 10,800 140.00 2,399 113.06 n/a n/a n/a
2025-02-14 2024-12-31 13F APPLE COM Call 4,500 0.00 1,127 7.44 n/a n/a n/a
2024-11-14 2024-09-30 13F APPLE COM Call 4,500 0.00 1,048 10.67 n/a n/a n/a
2024-08-12 2024-06-30 13F APPLE COM Call 4,500 50.00 948 84.24 n/a n/a n/a
2024-05-14 2024-03-31 13F APPLE COM Call 3,000 514 n/a n/a n/a
2024-02-08 2023-12-31 13F APPLE COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-11-14 2023-09-30 13F APPLE COM Call 1,200 205 n/a n/a n/a
2021-11-15 2021-09-30 13F APPLE COM Call 0 -100.00 0 n/a n/a n/a
2021-08-17 2021-06-30 13F APPLE COM Call 3,500 0 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-15 2026-03-31 13F APPLE COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2026-02-18 2025-12-31 13F APPLE COM Put 6,400 1,740 n/a n/a n/a
2021-11-15 2021-09-30 13F APPLE COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2021-08-17 2021-06-30 13F APPLE COM Put 14,000 16 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.