Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionBrio Consultants, LLC
Latest Disclosed Ownership31,913 shares
Latest Disclosed Value $ 9,068,997
Brio Consultants, LLC reports 2.41% decrease in ownership of AAPL / Apple Inc.

On May 6, 2026 - Brio Consultants, LLC filed a 13F-HR form disclosing ownership of 31,913 shares of Apple Inc. (CH:AAPL) valued at $9,068,997 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 4, 2026 disclosing 32,701 shares of Apple Inc.. This represents a change in shares of -2.41% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-06 2026-03-31 13F APPLE COM 037833100 31,913 -788 -2.41 9,069 2.00 1.1087
2026-02-04 2025-12-31 13F APPLE COM 037833100 32,701 -316 -0.96 8,890 5.75 1.1552
2025-11-10 2025-09-30 13F APPLE COM 037833100 33,017 -1,976 -5.65 8,407 17.11 1.1567
2025-08-07 2025-06-30 13F APPLE COM 037833100 34,993 -3,289 -8.59 7,180 -15.57 1.0488
2025-07-07 2025-03-31 13F/A-1 APPLE COM 037833100 38,282 -407 -1.05 8,504 -12.23 1.3353
2025-05-07 2025-03-31 13F APPLE Stock 037833100 120,968 82,279 26,871 9.9597
2025-01-24 2024-12-31 13F APPLE COM 037833100 38,689 3,489 9.91 9,689 18.13 1.5163
2024-10-18 2024-09-30 13F APPLE COM 037833100 35,200 873 2.54 8,202 13.45 1.3049
2024-08-05 2024-06-30 13F APPLE COM 037833100 34,327 2,976 9.49 7,230 34.47 1.1921
2024-04-29 2024-03-31 13F APPLE COM 037833100 31,351 -198 -0.63 5,376 -11.49 0.9066
2024-02-13 2023-12-31 13F/A-1 APPLE COM 037833100 31,549 -2,422 -7.13 6,074 4.44 1.0777
2024-02-05 2023-12-31 13F APPLE COM 037833100 31,549 -2,422 6,074 1.0777
2023-10-27 2023-09-30 13F APPLE COM 037833100 33,971 -37,056 -52.17 5,816 -57.78 1.0923
2023-08-09 2023-06-30 13F APPLE COM 037833100 71,027 -1,630 -2.24 13,777 14.99 2.4908
2023-05-04 2023-03-31 13F APPLE COM 037833100 72,657 2,294 3.26 11,981 31.05 2.2173
2023-02-07 2022-12-31 13F APPLE COM 037833100 70,363 -7,480 -9.61 9,142 -21.42 1.8214
2022-10-25 2022-09-30 13F APPLE COM 037833100 77,843 40,053 105.99 11,634 111.60 2.4584
2022-07-14 2022-06-30 13F APPLE COM 037833100 37,790 -1,471 -3.75 5,498 -19.80 1.2482
2022-05-04 2022-03-31 13F APPLE COM 037833100 39,261 -1,953 -4.74 6,855 -6.33 1.4619
2022-01-19 2021-12-31 13F APPLE COM 037833100 41,214 314 0.77 7,318 26.46 1.7200
2021-10-29 2021-09-30 13F APPLE COM 037833100 40,900 -373 -0.90 5,787 2.37 1.4046
2021-07-22 2021-06-30 13F APPLE COM 037833100 41,273 1,686 4.26 5,653 16.89 1.4445
2021-04-26 2021-03-31 13F APPLE COM 037833100 39,587 -1,043 -2.57 4,836 -10.29 1.4237
2021-01-11 2020-12-31 13F APPLE COM 037833100 40,630 1,827 4.71 5,391 19.96 1.7406
2020-10-26 2020-09-30 13F APPLE COM 037833100 38,803 32,626 528.19 4,494 99.38 1.3571
2020-07-14 2020-06-30 13F APPLE COM 037833100 6,177 417 7.24 2,254 53.86 0.7527
2020-04-16 2020-03-31 13F APPLE COM 037833100 5,760 -187 -3.14 1,465 -16.09 0.5853
2020-01-27 2019-12-31 13F APPLE COM 037833100 5,947 -55 -0.92 1,746 29.91 0.5872
2019-10-10 2019-09-30 13F APPLE COM 037833100 6,002 172 2.95 1,344 16.46 0.5035
2019-07-17 2019-06-30 13F APPLE COM 037833100 5,830 -295 -4.82 1,154 -0.77 0.4634
2019-04-23 2019-03-31 13F APPLE COM 037833100 6,125 -368 -5.67 1,163 13.57 0.5154
2019-02-04 2018-12-31 13F APPLE COM 037833100 6,493 6,493 1,024 0.5259
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.