Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionETF Store, Inc.
Latest Disclosed Ownership1,151 shares
Latest Disclosed Value $ 292,067
ETF Store, Inc. reports 8.38% increase in ownership of AAPL / Apple Inc.

On April 30, 2026 - ETF Store, Inc. filed a 13F-HR form disclosing ownership of 1,151 shares of Apple Inc. (CH:AAPL) valued at $292,067 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 22, 2026 disclosing 1,062 shares of Apple Inc.. This represents a change in shares of 8.38% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-30 2026-03-31 13F APPLE COM 037833100 1,151 89 8.38 292 1.39 0.2844
2026-01-22 2025-12-31 13F APPLE COM 037833100 1,062 -78 -6.84 289 -0.69 0.2945
2025-11-12 2025-09-30 13F APPLE COM 037833100 1,140 1 0.09 290 24.46 0.3078
2025-08-06 2025-06-30 13F APPLE COM 037833100 1,139 1 0.09 234 -7.54 0.2707
2025-05-05 2025-03-31 13F APPLE COM 037833100 1,138 -15 -1.30 253 -12.50 0.3101
2025-02-10 2024-12-31 13F APPLE COM 037833100 1,153 -716 -38.31 289 -33.79 0.3582
2024-11-07 2024-09-30 13F APPLE COM 037833100 1,869 282 17.77 435 30.24 0.4482
2024-08-05 2024-06-30 13F APPLE COM 037833100 1,587 -293 -15.59 334 3.73 0.3448
2024-04-29 2024-03-31 13F APPLE COM 037833100 1,880 209 12.51 322 0.31 0.1840
2024-02-07 2023-12-31 13F APPLE COM 037833100 1,671 -176 -9.53 322 -0.93 0.2079
2023-10-25 2023-09-30 13F APPLE COM 037833100 1,847 -719 -28.02 325 -34.81 0.2324
2023-07-27 2023-06-30 13F APPLE COM 037833100 2,566 20 0.79 497 19.18 0.3487
2023-05-15 2023-03-31 13F APPLE COM 037833100 2,546 -13 -0.51 417 8.03 0.3177
2023-02-13 2022-12-31 13F APPLE COM 037833100 2,559 -482 -15.85 386 -8.10 0.2975
2022-11-02 2022-09-30 13F APPLE COM 037833100 3,041 177 6.18 420 -2.33 0.3667
2022-08-02 2022-06-30 13F APPLE COM 037833100 2,864 -89 -3.01 430 -6.93 0.3513
2022-05-04 2022-03-31 13F APPLE COM 037833100 2,953 49 1.69 462 -7.97 0.3633
2022-02-16 2021-12-31 13F APPLE COM 037833100 2,904 2,904 502 0.3786
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.