Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionFirestone Capital Management
Latest Disclosed Ownership17,473 shares
Latest Disclosed Value $ 4,434,490
Firestone Capital Management reports 2.73% decrease in ownership of AAPL / Apple Inc.

On May 8, 2026 - Firestone Capital Management filed a 13F-HR form disclosing ownership of 17,473 shares of Apple Inc. (CH:AAPL) valued at $4,434,490 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 17,964 shares of Apple Inc.. This represents a change in shares of -2.73% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-08 2026-03-31 13F APPLE COM 037833100 17,473 -491 -2.73 4,434 -9.20 0.9234
2026-02-09 2025-12-31 13F APPLE COM 037833100 17,964 -632 -3.40 4,884 3.13 1.0361
2025-11-05 2025-09-30 13F APPLE COM 037833100 18,596 44 0.24 4,735 24.41 1.0233
2025-08-08 2025-06-30 13F APPLE COM 037833100 18,552 1,300 7.54 3,806 -0.68 0.8963
2025-05-02 2025-03-31 13F APPLE COM 037833100 17,252 103 0.60 3,832 -10.76 1.0049
2025-02-14 2024-12-31 13F APPLE COM 037833100 17,149 -105 -0.61 4,294 6.82 1.0674
2024-11-14 2024-09-30 13F APPLE COM 037833100 17,254 2,468 16.69 4,020 29.09 1.0082
2024-08-09 2024-06-30 13F APPLE COM 037833100 14,786 140 0.96 3,114 24.01 0.8502
2024-05-07 2024-03-31 13F APPLE COM 037833100 14,646 -308 -2.06 2,511 -12.75 0.6990
2024-02-05 2023-12-31 13F APPLE COM 037833100 14,954 -143 -0.95 2,879 11.38 0.8866
2023-11-07 2023-09-30 13F APPLE COM 037833100 15,097 -107 -0.70 2,584 -12.38 0.8837
2023-07-26 2023-06-30 13F APPLE COM 037833100 15,204 -1,619 -9.62 2,949 6.35 0.9597
2023-05-11 2023-03-31 13F APPLE COM 037833100 16,823 -346 -2.02 2,773 24.35 0.9978
2023-02-09 2022-12-31 13F APPLE COM 037833100 17,169 -778 -4.33 2,231 -10.08 0.8290
2022-11-10 2022-09-30 13F APPLE COM 037833100 17,947 10 0.06 2,480 1.14 1.0085
2022-08-05 2022-06-30 13F APPLE COM 037833100 17,937 331 1.88 2,452 -20.23 0.9535
2022-05-03 2022-03-31 13F APPLE COM 037833100 17,606 -568 -3.13 3,074 -4.74 1.0071
2022-02-11 2021-12-31 13F APPLE COM 037833100 18,174 -37 -0.20 3,227 29.39 1.0180
2021-11-12 2021-09-30 13F APPLE COM 037833100 18,211 0 0.00 2,494 0.00 0.8254
2021-08-04 2021-06-30 13F APPLE COM 037833100 18,211 -571 -3.04 2,494 8.72 0.9001
2021-04-28 2021-03-31 13F APPLE COM 037833100 18,782 87 0.47 2,294 -7.54 0.8154
2021-02-10 2020-12-31 13F APPLE COM 037833100 18,695 3,294 21.39 2,481 39.07 0.9428
2020-10-26 2020-09-30 13F APPLE COM 037833100 15,401 11,225 268.80 1,784 17.14 0.7984
2020-07-27 2020-06-30 13F APPLE COM 037833100 4,176 351 9.18 1,523 56.53 0.7063
2020-04-20 2020-03-31 13F APPLE COM 037833100 3,825 -165 -4.14 973 -16.98 0.5059
2020-02-13 2019-12-31 13F/A-1 APPLE COM 037833100 3,990 3,990 1,172 0.5001
2020-02-10 2019-12-31 13F APPLE COM 037833100 500 1,172
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.