Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionFocused Wealth Management, Inc
Latest Disclosed Ownership114,063 shares
Latest Disclosed Value $ 28,948,172
Focused Wealth Management, Inc ownership in AAPL / Apple Inc.

On April 20, 2026 - Focused Wealth Management, Inc filed a 13F-HR form disclosing ownership of 114,063 shares of Apple Inc. (CH:AAPL) valued at $28,948,172 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 106,967 shares of Apple Inc.. This represents a change in shares of 6.63% during the quarter.

Focused Wealth Management, Inc has a history of taking positions in derivatives of the underlying security (AAPL) in the form of stock options. The firm currently holds call options representing 1,500 of underlying shares valued at $380,685 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:AAPL / Apple Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-20 2026-03-31 13F APPLE COM 037833100 114,063 7,096 6.63 28,948 -0.45 3.0022
2026-01-29 2025-12-31 13F APPLE COM 037833100 106,967 691 0.65 29,080 7.46 3.0380
2025-10-10 2025-09-30 13F APPLE COM 037833100 106,276 -329 -0.31 27,061 23.72 2.8809
2025-07-15 2025-06-30 13F APPLE COM 037833100 106,605 713 0.67 21,872 -7.01 2.6485
2025-05-01 2025-03-31 13F APPLE COM 037833100 105,892 906 0.86 23,522 -10.53 3.1796
2025-01-28 2024-12-31 13F APPLE COM 037833100 104,986 414 0.40 26,291 7.90 3.5485
2024-10-30 2024-09-30 13F APPLE COM 037833100 104,572 -5,979 -5.41 24,365 4.64 3.1700
2024-07-30 2024-06-30 13F APPLE COM 037833100 110,551 1,338 1.23 23,284 24.33 3.3290
2024-05-08 2024-03-31 13F APPLE COM 037833100 109,213 2,827 2.66 18,728 -8.57 2.8764
2024-01-10 2023-12-31 13F APPLE COM 037833100 106,386 9,091 9.34 20,482 22.96 3.3674
2023-11-01 2023-09-30 13F APPLE COM 037833100 97,295 -457 -0.47 16,658 -12.15 2.9417
2023-08-08 2023-06-30 13F APPLE COM 037833100 97,752 -1,639 -1.65 18,961 15.69 3.4129
2023-04-13 2023-03-31 13F APPLE COM 037833100 99,391 590 0.60 16,389 27.67 3.3167
2023-01-13 2022-12-31 13F APPLE COM 037833100 98,801 535 0.54 12,837 -5.47 2.6100
2022-10-20 2022-09-30 13F APPLE COM 037833100 98,266 -668 -0.68 13,580 0.40 2.8471
2022-08-04 2022-06-30 13F APPLE COM 037833100 98,934 1,126 1.15 13,526 -20.80 2.4610
2022-04-29 2022-03-31 13F APPLE COM 037833100 97,808 633 0.65 17,078 -1.03 2.7045
2022-01-31 2021-12-31 13F APPLE COM 037833100 97,175 -294 -0.30 17,255 25.11 2.6651
2021-10-12 2021-09-30 13F APPLE COM 037833100 97,469 268 0.28 13,792 3.60 2.2508
2021-07-15 2021-06-30 13F APPLE COM 037833100 97,201 151 0.16 13,313 12.30 2.1969
2021-05-03 2021-03-31 13F APPLE COM 037833100 97,050 -93 -0.10 11,855 -8.03 2.1053
2021-02-03 2020-12-31 13F APPLE COM 037833100 97,143 -4,074 -4.03 12,890 9.96 2.5090
2020-10-19 2020-09-30 13F APPLE COM 037833100 101,217 76,011 301.56 11,722 27.48 2.5461
2020-07-24 2020-06-30 13F APPLE COM 037833100 25,206 -311 -1.22 9,195 41.70 2.1313
2020-05-06 2020-03-31 13F APPLE COM 037833100 25,517 -515 -1.98 6,489 -15.11 1.8695
2020-01-21 2019-12-31 13F APPLE COM 037833100 26,032 464 1.81 7,644 33.47 1.8050
2019-11-06 2019-09-30 13F APPLE COM 037833100 25,568 -2,642 -9.37 5,727 2.58 1.5822
2019-07-19 2019-06-30 13F APPLE COM 037833100 28,210 28,210 5,583 1.4912
2018-08-15 2018-06-30 13F APPLE COM 037833100 0 -26,078 -100.00 0 -100.00
2018-05-07 2018-03-31 13F APPLE COM 037833100 26,078 391 1.52 4,375 0.64 1.3976
2018-02-13 2017-12-31 13F APPLE COM 037833100 25,687 -4,072 -13.68 4,347 -5.21 1.3939
2017-11-14 2017-09-30 13F APPLE COM 037833100 29,759 2,487 9.12 4,586 16.75 1.5294
2017-08-14 2017-06-30 13F APPLE COM 037833100 27,272 -83 -0.30 3,928 -0.05 1.4666
2017-05-10 2017-03-31 13F APPLE COM 037833100 27,355 -3,239 -10.59 3,930 10.92 1.5373
2017-02-14 2016-12-31 13F APPLE COM 037833100 30,594 795 2.67 3,543 5.16 1.4962
2016-11-10 2016-09-30 13F APPLE COM 037833100 29,799 -931 -3.03 3,369 14.67 1.4807
2016-08-10 2016-06-30 13F APPLE COM 037833100 30,730 1,773 6.12 2,938 -6.91 1.3498
2016-05-11 2016-03-31 13F APPLE COM 037833100 28,957 6,447 28.64 3,156 33.22 1.7251
2016-02-12 2015-12-31 13F APPLE COM 037833100 22,510 699 3.20 2,369 -1.54 1.3626
2015-11-10 2015-09-30 13F APPLE COM 037833100 21,811 5,147 30.89 2,406 15.12 1.5280
2015-07-29 2015-06-30 13F APPLE COM 037833100 16,664 579 3.60 2,090 4.45 1.2931
2015-05-07 2015-03-31 13F APPLE COM 037833100 16,085 -198 -1.22 2,001 11.35 1.2292
2015-02-06 2014-12-31 13F APPLE COM 037833100 16,283 196 1.22 1,797 10.86 1.2723
2014-11-12 2014-09-30 13F APPLE COM 037833100 16,087 2,514 18.52 1,621 28.55 1.2432
2014-07-30 2014-06-30 13F APPLE COM 037833100 13,573 11,591 584.81 1,261 18.52 0.9862
2014-05-05 2014-03-31 13F APPLE COM 037833100 1,982 -421 -17.52 1,064 -21.07 0.8896
2014-02-06 2013-12-31 13F APPLE COM 037833100 2,403 2,403 40.03 1,348 38.97 1.1281
2013-11-06 2013-09-30 13F APPLE CALL 037833900 0 0 970 0.9240
2013-11-06 2013-09-30 13F APPLE COM 037833100 1,716 1,716 818 0.7792
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-04-20 2026-03-31 13F APPLE COM Call 1,500 -91.38 381 -91.97 n/a n/a n/a
2026-01-29 2025-12-31 13F APPLE COM Call 17,400 -5.95 4,730 0.42 n/a n/a n/a
2025-10-10 2025-09-30 13F APPLE COM Call 18,500 4,711 n/a n/a n/a
2025-05-01 2025-03-31 13F APPLE COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-01-28 2024-12-31 13F APPLE COM Call 200 -66.67 10 -93.53 n/a n/a n/a
2024-10-30 2024-09-30 13F APPLE COM Call 600 -92.31 140 -91.53 n/a n/a n/a
2024-07-30 2024-06-30 13F APPLE COM Call 7,800 8.33 1,643 33.06 n/a n/a n/a
2024-05-08 2024-03-31 13F APPLE COM Call 7,200 1,235 n/a n/a n/a
2024-01-10 2023-12-31 13F APPLE CALL Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-11-01 2023-09-30 13F APPLE CALL Call 5,600 19 n/a n/a n/a
2019-05-03 2019-03-31 13F APPLE CALL Call 0 -100.00 0 -100.00 n/a n/a n/a
2019-01-30 2018-12-31 13F APPLE CALL Call 3,000 2,900.00 35 n/a n/a n/a
2018-11-13 2018-09-30 13F APPLE CALL Call 100 0 -100.00 n/a n/a n/a
2013-11-06 2013-09-30 13F APPLE CALL 0 970 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2024-01-10 2023-12-31 13F APPLE PUT Put 0 -100.00 0 -100.00 n/a n/a n/a
2023-11-01 2023-09-30 13F APPLE PUT Put 8,000 54 n/a n/a n/a
2021-07-15 2021-06-30 13F APPLE PUT Put 0 -100.00 0 -100.00 n/a n/a n/a
2021-05-03 2021-03-31 13F APPLE PUT Put 14,000 67 n/a n/a n/a
2019-01-30 2018-12-31 13F APPLE PUT Put 0 -100.00 0 n/a n/a n/a
2018-11-13 2018-09-30 13F APPLE PUT Put 100 0 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.