Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionGM Advisory Group, Inc.
Latest Disclosed Ownership252,479 shares
Latest Disclosed Value $ 64,076,753
GM Advisory Group, Inc. ownership in AAPL / Apple Inc.

On April 28, 2026 - GM Advisory Group, Inc. filed a 13F-HR form disclosing ownership of 252,479 shares of Apple Inc. (CH:AAPL) valued at $64,076,753 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 254,074 shares of Apple Inc.. This represents a change in shares of -0.63% during the quarter.

GM Advisory Group, Inc. has a history of taking positions in derivatives of the underlying security (AAPL) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Institutional Put/Call Ratios
(Premium Subscription Required)

In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:AAPL / Apple Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-28 2026-03-31 13F Apple Inc Com Com 037833100 252,479 -1,595 -0.63 64,077 -7.23 2.3697
2026-02-13 2025-12-31 13F Apple Inc Com COM 037833100 254,074 4,803 1.93 69,073 8.82 2.7062
2025-11-19 2025-09-30 13F APPLE COM 037833100 249,271 -2,176 -0.87 63,472 23.03 2.6989
2025-08-13 2025-06-30 13F APPLE COM 037833100 251,447 33,162 15.19 51,589 6.40 2.5499
2025-05-14 2025-03-31 13F APPLE COM 037833100 218,285 6,928 3.28 48,488 -8.39 2.6182
2025-02-11 2024-12-31 13F APPLE COM 037833100 211,357 3,047 1.46 52,928 9.05 2.9295
2024-11-12 2024-09-30 13F APPLE COM 037833100 208,310 2,267 1.10 48,536 11.84 2.9089
2024-08-12 2024-06-30 13F APPLE COM 037833100 206,043 2,530 1.24 43,397 24.35 2.8003
2024-05-09 2024-03-31 13F APPLE COM 037833100 203,513 -6,833 -3.25 34,898 -13.83 2.4471
2024-02-12 2023-12-31 13F APPLE COM 037833100 210,346 7,359 3.63 40,498 16.53 3.0584
2023-11-14 2023-09-30 13F APPLE COM 037833100 202,987 625 0.31 34,753 -11.46 2.8397
2023-08-14 2023-06-30 13F APPLE COM 037833100 202,362 4,825 2.44 39,252 20.50 3.2492
2023-05-12 2023-03-31 13F APPLE COM 037833100 197,537 -6,877 -3.36 32,574 22.64 2.9663
2023-02-13 2022-12-31 13F APPLE COM 037833100 204,414 -598 -0.29 26,559 -6.26 2.8332
2022-11-14 2022-09-30 13F APPLE COM 037833100 205,012 -6,191 -2.93 28,333 -1.88 3.5648
2022-08-15 2022-06-30 13F APPLE COM 037833100 211,203 -13,851 -6.15 28,876 -26.52 4.5040
2022-05-13 2022-03-31 13F APPLE COM 037833100 225,054 358 0.16 39,297 -1.51 4.6743
2022-02-10 2021-12-31 13F APPLE COM 037833100 224,696 612 0.27 39,899 25.83 3.5540
2021-11-12 2021-09-30 13F APPLE COM 037833100 224,084 -2,577 -1.14 31,708 2.14 3.1975
2021-08-16 2021-06-30 13F APPLE COM 037833100 226,661 2,391 1.07 31,043 13.32 3.1843
2021-05-13 2021-03-31 13F APPLE COM 037833100 224,270 -36,980 -14.16 27,395 -20.97 3.2862
2021-02-12 2020-12-31 13F APPLE COM 037833100 261,250 15,676 6.38 34,665 21.89 4.6433
2020-11-12 2020-09-30 13F APPLE COM 037833100 245,574 201,161 452.93 28,440 75.53 4.3507
2020-08-13 2020-06-30 13F APPLE COM 037833100 44,413 -26,473 -37.35 16,202 -10.12 2.9965
2020-05-13 2020-03-31 13F APPLE COM 037833100 70,886 52,515 285.86 18,026 234.12 4.9085
2020-02-14 2019-12-31 13F APPLE COM 037833100 18,371 -13,312 -42.02 5,395 -23.97 1.6702
2019-11-14 2019-09-30 13F APPLE COM 037833100 31,683 770 2.49 7,096 15.99 2.2068
2019-08-09 2019-06-30 13F APPLE COM 037833100 30,913 201 0.65 6,118 4.87 1.9223
2019-05-14 2019-03-31 13F APPLE COM 037833100 30,712 244 0.80 5,834 21.39 1.9174
2019-02-13 2018-12-31 13F APPLE COM 037833100 30,468 -3,706 -10.84 4,806 -37.70 1.7884
2018-11-13 2018-09-30 13F APPLE COM 037833100 34,174 -747 -2.14 7,714 19.34 2.4178
2018-08-14 2018-06-30 13F APPLE COM 037833100 34,921 563 1.64 6,464 12.12 1.9197
2018-05-14 2018-03-31 13F APPLE COM 037833100 34,358 -2,025 -5.57 5,765 -6.37 1.7400
2018-02-09 2017-12-31 13F APPLE COM 037833100 36,383 3,306 9.99 6,157 20.77 1.6752
2017-11-13 2017-09-30 13F APPLE COM 037833100 33,077 -297 -0.89 5,098 6.08 1.5519
2017-08-11 2017-06-30 13F APPLE COM 037833100 33,374 2,052 6.55 4,806 6.80 1.5130
2017-05-12 2017-03-31 13F APPLE COM 037833100 31,322 -1,028 -3.18 4,500 20.10 1.5377
2017-02-13 2016-12-31 13F APPLE COM 037833100 32,350 -312 -0.96 3,747 1.49 1.3090
2016-11-10 2016-09-30 13F APPLE COM 037833100 32,662 -178 -0.54 3,692 17.58 1.3727
2016-08-05 2016-06-30 13F APPLE COM 037833100 32,840 1,335 4.24 3,140 -8.56 1.1793
2016-05-11 2016-03-31 13F APPLE COM 037833100 31,505 -5,298 -14.40 3,434 -11.36 1.4765
2016-02-10 2015-12-31 13F APPLE COM 037833100 36,803 5,757 18.54 3,874 13.14 1.9456
2015-11-13 2015-09-30 13F APPLE COM 037833100 31,046 -499 -1.58 3,424 -13.47 1.7703
2015-08-11 2015-06-30 13F APPLE COM 037833100 31,545 -5,032 -13.76 3,957 -13.05 1.5601
2015-05-11 2015-03-31 13F APPLE COM 037833100 36,577 17,106 87.85 4,551 111.77 1.8413
2015-02-10 2014-12-31 13F APPLE COM 037833100 19,471 -1,728 -8.15 2,149 0.61 1.1591
2014-11-10 2014-09-30 13F APPLE COM 037833100 21,199 109 0.52 2,136 8.98 1.6008
2014-07-31 2014-06-30 13F APPLE COM 037833100 21,090 17,982 578.57 1,960 18.93 1.6997
2014-05-08 2014-03-31 13F/A-1 APPLE COM 037833100 3,108 3,108 1,648 1.2784
2014-05-02 2014-03-31 13F APPLE COM 037833100 3,108 1,648 1.2764
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2022-11-14 2022-09-30 13F APPLE COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2022-08-15 2022-06-30 13F APPLE COM Call 600 8 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.