Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionHoward Financial Services, Ltd.
Latest Disclosed Ownership137,531 shares
Latest Disclosed Value $ 34,904,069
Howard Financial Services, Ltd. reports 5.55% increase in ownership of AAPL / Apple Inc.

On April 7, 2026 - Howard Financial Services, Ltd. filed a 13F-HR form disclosing ownership of 137,531 shares of Apple Inc. (CH:AAPL) valued at $34,904,069 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 12, 2026 disclosing 130,295 shares of Apple Inc.. This represents a change in shares of 5.55% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-07 2026-03-31 13F APPLE COM 037833100 137,531 7,236 5.55 34,904 -1.46 3.9304
2026-01-12 2025-12-31 13F APPLE COM 037833100 130,295 -1,958 -1.48 35,422 5.19 4.1422
2025-10-23 2025-09-30 13F APPLE COM 037833100 132,253 -267 -0.20 33,676 23.86 4.1201
2025-07-02 2025-06-30 13F APPLE COM 037833100 132,520 -2,452 -1.82 27,189 -9.31 3.5745
2025-04-07 2025-03-31 13F APPLE COM 037833100 134,972 231 0.17 29,981 -11.14 4.0825
2025-01-15 2024-12-31 13F APPLE COM 037833100 134,741 1,337 1.00 33,742 8.55 4.5899
2024-10-08 2024-09-30 13F APPLE COM 037833100 133,404 -650 -0.48 31,083 10.09 4.4885
2024-07-12 2024-06-30 13F APPLE COM 037833100 134,054 -7,664 -5.41 28,235 16.18 4.6269
2024-04-16 2024-03-31 13F APPLE COM 037833100 141,718 38,170 36.86 24,302 21.90 4.1861
2024-01-09 2023-12-31 13F APPLE COM 037833100 103,548 21,502 26.21 19,936 41.92 3.8432
2023-10-10 2023-09-30 13F APPLE COM 037833100 82,046 7,152 9.55 14,047 -3.30 3.2206
2023-07-12 2023-06-30 13F APPLE COM 037833100 74,894 -198 -0.26 14,527 17.32 3.4660
2023-04-05 2023-03-31 13F APPLE COM 037833100 75,092 308 0.41 12,383 27.44 3.0168
2023-01-13 2022-12-31 13F APPLE COM 037833100 74,784 -519 -0.69 9,717 -6.64 2.5522
2022-10-12 2022-09-30 13F APPLE COM 037833100 75,303 134 0.18 10,407 1.26 3.3736
2022-07-18 2022-06-30 13F APPLE COM 037833100 75,169 5,044 7.19 10,277 -16.07 3.4898
2022-04-20 2022-03-31 13F APPLE COM 037833100 70,125 1,924 2.82 12,245 1.11 3.6268
2022-01-27 2021-12-31 13F APPLE COM 037833100 68,201 -450 -0.66 12,110 24.67 3.6322
2021-11-01 2021-09-30 13F APPLE COM 037833100 68,651 -2,763 -3.87 9,714 -0.69 3.6420
2021-08-06 2021-06-30 13F APPLE COM 037833100 71,414 -448 -0.62 9,781 11.43 3.8327
2021-05-03 2021-03-31 13F APPLE COM 037833100 71,862 7,915 12.38 8,778 3.45 3.9426
2021-02-02 2020-12-31 13F APPLE COM 037833100 63,947 5,781 9.94 8,485 25.96 4.4707
2020-11-12 2020-09-30 13F APPLE COM 037833100 58,166 43,997 310.52 6,736 30.32 4.3531
2020-07-29 2020-06-30 13F APPLE COM 037833100 14,169 -1,623 -10.28 5,169 28.71 3.6721
2020-05-05 2020-03-31 13F APPLE COM 037833100 15,792 -1,103 -6.53 4,016 -19.05 3.5527
2020-01-27 2019-12-31 13F APPLE COM 037833100 16,895 325 1.96 4,961 33.68 3.0501
2019-11-12 2019-09-30 13F/A-1 APPLE COM 037833100 16,570 -50 -0.30 3,711 12.83 2.4566
2019-10-29 2019-09-30 13F APPLE COM 037833100 16,570 -50 3,711 2,456,574.6968
2019-08-05 2019-06-30 13F APPLE COM 037833100 16,620 6 0.04 3,289 4.21 2.2484
2019-05-14 2019-03-31 13F APPLE COM 037833100 16,614 -421 -2.47 3,156 17.45 2.2381
2019-02-15 2018-12-31 13F APPLE COM 037833100 17,035 17,035 2,687 2.0643
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.