Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionSimon Quick Advisors, Llc
Latest Disclosed Ownership277,854 shares
Latest Disclosed Value $ 70,516,630
Simon Quick Advisors, Llc reports 3.15% decrease in ownership of AAPL / Apple Inc.

On May 6, 2026 - Simon Quick Advisors, Llc filed a 13F-HR form disclosing ownership of 277,854 shares of Apple Inc. (CH:AAPL) valued at $70,516,630 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 286,882 shares of Apple Inc.. This represents a change in shares of -3.15% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-06 2026-03-31 13F APPLE COM 037833100 277,854 -9,028 -3.15 70,517 -9.58 3.2264
2026-01-29 2025-12-31 13F APPLE COM 037833100 286,882 17,200 6.38 77,992 13.58 3.4038
2025-10-21 2025-09-30 13F APPLE COM 037833100 269,682 -2,868 -1.05 68,669 22.80 3.1061
2025-10-08 2025-06-30 13F/A-1 APPLE COM 037833100 272,550 -66,794 -19.68 55,919 -25.82 2.8302
2025-08-04 2025-06-30 13F APPLE COM 037833100 375,345 36,001 77,010 3.0991
2025-04-15 2025-03-31 13F APPLE COM 037833100 339,344 48,058 16.50 75,379 3.34 4.2894
2025-01-17 2024-12-31 13F APPLE COM 037833100 291,286 -2,388 -0.81 72,944 6.60 4.3691
2024-10-15 2024-09-30 13F APPLE COM 037833100 293,674 52,796 21.92 68,426 34.87 4.3233
2024-08-02 2024-06-30 13F APPLE COM 037833100 240,878 11,668 5.09 50,734 29.08 3.5830
2024-04-19 2024-03-31 13F APPLE COM 037833100 229,210 10,570 4.83 39,305 -6.63 2.9453
2024-01-16 2023-12-31 13F APPLE COM 037833100 218,640 -3,255 -1.47 42,095 10.80 3.7221
2023-10-24 2023-09-30 13F APPLE COM 037833100 221,895 7,829 3.66 37,991 -8.51 3.5831
2023-08-01 2023-06-30 13F APPLE COM 037833100 214,066 1,808 0.85 41,522 18.63 3.8338
2023-05-15 2023-03-31 13F APPLE COM 037833100 212,258 21,338 11.18 35,001 41.10 3.7945
2023-01-30 2022-12-31 13F APPLE COM 037833100 190,920 19,697 11.50 24,806 4.83 2.9428
2022-11-07 2022-09-30 13F APPLE COM 037833100 171,223 126,868 286.03 23,663 222.65 3.3447
2022-08-08 2022-06-30 13F APPLE COM 037833100 44,355 1,065 2.46 7,334 -2.98 0.9605
2022-05-05 2022-03-31 13F Apple COM 037833100 43,290 -3,383 -7.25 7,559 -8.80 2.1425
2022-02-08 2021-12-31 13F Apple COM 037833100 46,673 -2,949 -5.94 8,288 18.05 2.2157
2021-10-27 2021-09-30 13F Apple COM 037833100 49,622 3,292 7.11 7,021 10.65 1.8057
2021-07-21 2021-06-30 13F Apple COM 037833100 46,330 307 0.67 6,345 12.88 1.6789
2021-05-06 2021-03-31 13F Apple COM 037833100 46,023 1,346 3.01 5,621 -5.18 1.6536
2021-01-27 2020-12-31 13F Apple COM 037833100 44,677 2,685 6.39 5,928 21.90 1.7880
2020-10-26 2020-09-30 13F Apple COM 037833100 41,992 31,900 316.09 4,863 32.07 1.3848
2020-08-04 2020-06-30 13F Apple COM 037833100 10,092 -946 -8.57 3,682 31.17 1.3947
2020-04-09 2020-03-31 13F Apple COM 037833100 11,038 -2,009 -15.40 2,807 -26.73 1.0416
2020-01-06 2019-12-31 13F Apple COM 037833100 13,047 3,060 30.64 3,831 71.26 1.3878
2019-10-16 2019-09-30 13F APPLE INC COM COM 037833100 9,987 2,173 27.81 2,237 44.70 0.9882
2019-08-05 2019-06-30 13F APPLE INC COM COM 037833100 7,814 -517 -6.21 1,546 -2.34 0.7834
2019-04-16 2019-03-31 13F APPLE INC COM COM 037833100 8,331 102 1.24 1,583 21.96 0.6599
2019-01-29 2018-12-31 13F APPLE INC COM COM 037833100 8,229 -5,321 -39.27 1,298 -57.57 0.4718
2018-10-29 2018-09-30 13F Apple COM 037833100 13,550 743 5.80 3,059 29.07 1.2354
2018-08-10 2018-06-30 13F APPLE INC COM COM 037833100 12,807 1,175 10.10 2,370 21.41 1.0060
2018-05-07 2018-03-31 13F APPLE INC COM COM 037833100 11,632 972 9.12 1,952 9.36 0.8178
2018-04-10 2017-12-31 13F/A-1 Apple COM 037833100 10,660 -2,441 -18.63 1,785 -11.59 0.7964
2018-02-13 2017-12-31 13F Apple COM 037833100 10,660 -2,441 1,785 0.7101
2017-11-06 2017-09-30 13F APPLE COM 037833100 13,101 4,795 57.73 2,019 68.81 0.7324
2017-08-11 2017-06-30 13F APPLE INC COM COM 037833100 8,306 751 9.94 1,196 10.23 0.6754
2017-05-15 2017-03-31 13F/A-1 APPLE INC COM COM 037833100 7,555 -6,835 -47.50 1,085 -34.91 0.6428
2017-05-11 2017-03-31 13F APPLE INC COM Stock 037833100 7,555 -6,835 705 0.4767
2017-01-24 2016-12-31 13F Apple COM 037833100 14,390 14,390 1,667 1.2451
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.