Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionPeterson Wealth Services
Latest Disclosed Ownership93,407 shares
Latest Disclosed Value $ 23,705,817
Peterson Wealth Services reports 0.53% increase in ownership of AAPL / Apple Inc.

On April 30, 2026 - Peterson Wealth Services filed a 13F-HR form disclosing ownership of 93,407 shares of Apple Inc. (CH:AAPL) valued at $23,705,817 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 92,911 shares of Apple Inc.. This represents a change in shares of 0.53% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-30 2026-03-31 13F APPLE COM 037833100 93,407 496 0.53 23,706 -6.15 5.8573
2026-02-12 2025-12-31 13F APPLE COM 037833100 92,911 91,786 8,158.76 25,259 4.85 6.4589
2025-11-04 2025-09-30 13F APPLE COM 037833100 1,125 -96,263 -98.84 24,090 20.56 5.9445
2025-07-31 2025-06-30 13F APPLE COM 037833100 97,388 -2,555 -2.56 19,981 -10.00 5.4739
2025-05-05 2025-03-31 13F APPLE COM 037833100 99,943 1,896 1.93 22,200 -9.58 6.8775
2025-01-29 2024-12-31 13F APPLE COM 037833100 98,047 -747 -0.76 24,553 6.66 7.3715
2024-11-07 2024-09-30 13F APPLE COM 037833100 98,794 1,411 1.45 23,019 12.23 7.3524
2024-07-30 2024-06-30 13F APPLE COM 037833100 97,383 1,126 1.17 20,511 24.26 7.1684
2024-05-01 2024-03-31 13F APPLE COM 037833100 96,257 1,688 1.78 16,506 -9.35 6.0111
2024-01-31 2023-12-31 13F APPLE COM 037833100 94,569 94,569 18,208 7.8067
2023-11-14 2023-09-30 13F APPLE COM 037833100 0 -86,521 -100.00 0 -100.00
2023-07-13 2023-06-30 13F APPLE COM 037833100 86,521 443 0.51 16,778 18.22 8.0552
2023-04-06 2023-03-31 13F APPLE COM 037833100 86,078 5,062 6.25 14,192 34.82 7.3033
2023-01-20 2022-12-31 13F APPLE COM 037833100 81,016 708 0.88 10,526 -5.16 6.0289
2022-11-09 2022-09-30 13F APPLE COM 037833100 80,308 2,683 3.46 11,099 4.58 7.8688
2022-07-11 2022-06-30 13F APPLE COM 037833100 77,625 1,443 1.89 10,613 -20.22 7.6497
2022-04-18 2022-03-31 13F APPLE COM 037833100 76,182 1,365 1.82 13,302 0.13 8.1780
2022-01-31 2021-12-31 13F APPLE COM 037833100 74,817 74,817 13,285 8.8111
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.