Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionPhoenix Holdings Ltd.
Latest Disclosed Ownership777,344 shares
Latest Disclosed Value $ 197,328,289
Phoenix Holdings Ltd. ownership in AAPL / Apple Inc.

On May 11, 2026 - Phoenix Holdings Ltd. filed a 13F-HR form disclosing ownership of 777,344 shares of Apple Inc. (CH:AAPL) valued at $197,328,289 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 5, 2026 disclosing 850,228 shares of Apple Inc.. This represents a change in shares of -8.57% during the quarter.

Phoenix Holdings Ltd. has a history of taking positions in derivatives of the underlying security (AAPL) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:AAPL / Apple Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F APPLE COM 037833100 777,344 -72,884 -8.57 197,328 -12.66 1.8706
2026-02-05 2025-12-31 13F APPLE COM 037833100 850,228 -478 -0.06 225,924 4.27 1.5386
2025-11-13 2025-09-30 13F/A-2 APPLE COM 037833100 850,706 167,247 24.47 216,674 28.24 2.6407
2025-11-13 2025-09-30 13F/A-1 APPLE COM 037833100 859,552 176,093 218,548 1.7874
2025-11-03 2025-09-30 13F APPLE COM 037833100 859,552 176,093 218,548 1.7846
2025-07-30 2025-06-30 13F APPLE COM 037833100 683,459 51,804 8.20 168,966 20.29 2.2291
2025-05-07 2025-03-31 13F APPLE COM 037833100 631,655 70,669 12.60 140,461 -0.02 2.1499
2025-02-13 2024-12-31 13F APPLE COM 037833100 560,986 30,045 5.66 140,487 13.51 1.9160
2024-11-05 2024-09-30 13F APPLE COM 037833100 530,941 199,083 59.99 123,768 76.21 1.8282
2024-08-12 2024-06-30 13F APPLE COM 037833100 331,858 24,529 7.98 70,241 33.37 1.0694
2024-05-15 2024-03-31 13F APPLE COM 037833100 307,329 89,365 41.00 52,668 15.98 0.7276
2024-02-14 2023-12-31 13F APPLE COM 037833100 217,964 7,170 3.40 45,412 25.79 0.7512
2023-12-04 2023-09-30 13F/A-2 APPLE COM 037833100 210,794 210,794 36,102 0.6615
2023-12-04 2023-09-30 13F/A-1 APPLE COM 037833100 210,794 210,794 36,102 0.4094
2023-11-13 2023-09-30 13F APPLE COM 037833100 210,794 210,794 36,102 0.6737
2023-08-07 2023-06-30 13F APPLE COM 037833100 0 -377,779 -100.00 0 -100.00
2023-05-11 2023-03-31 13F APPLE COM 037833100 377,779 20,648 5.78 62,228 34.12 1.3907
2023-02-13 2022-12-31 13F APPLE COM 037833100 357,131 70,858 24.75 46,397 14.05 0.8983
2022-11-10 2022-09-30 13F APPLE COM 037833100 286,273 206,201 257.52 40,683 271.33 0.8965
2022-08-15 2022-06-30 13F APPLE COM 037833100 80,072 54,874 217.77 10,956 148.10 0.2241
2022-05-10 2022-03-31 13F APPLE COM 037833100 25,198 -10,468 -29.35 4,416 -30.52 0.0574
2022-05-10 2022-03-31 13F APPLE COM 037833100 67,955 11,882
2022-02-07 2021-12-31 13F APPLE COM 037833100 35,666 -48,222 -57.48 6,356 -46.50 0.1047
2021-10-27 2021-09-30 13F APPLE COM 037833100 83,888 -24,282 -22.45 11,880 -19.78 0.2059
2021-08-10 2021-06-30 13F APPLE COM 037833100 108,170 5,130 4.98 14,809 17.80 0.2818
2021-05-10 2021-03-31 13F APPLE COM 037833100 103,040 73 0.07 12,571 -7.86 0.2841
2021-02-11 2020-12-31 13F APPLE COM 037833100 102,967 102,967 13,644 0.3656
2020-11-10 2020-09-30 13F APPLE COM 037833100 0 -963 -100.00 0 -100.00
2020-08-10 2020-06-30 13F APPLE COM 037833100 963 963 329 0.0139
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-02-13 2024-12-31 13F APPLE CALL Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-11-05 2024-09-30 13F APPLE CALL Call 54,700 1.30 13 9.09 n/a n/a n/a
2024-08-12 2024-06-30 13F APPLE CALL Call 54,000 37.76 11 83.33 n/a n/a n/a
2024-05-15 2024-03-31 13F APPLE CALL Call 39,200 10.73 7 0.00 n/a n/a n/a
2024-02-14 2023-12-31 13F APPLE CALL Call 35,400 38.28 7 -99.86 n/a n/a n/a
2023-12-04 2023-09-30 13F/A APPLE CALL Call 25,600 4,383 n/a n/a n/a
2023-12-04 2023-09-30 13F/A APPLE CALL Call 25,600 4,383 n/a n/a n/a
2023-11-13 2023-09-30 13F APPLE CALL Call 25,600 4,383 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.