Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionXcel Wealth Management, LLC
Latest Disclosed Ownership46,950 shares
Latest Disclosed Value $ 11,915,344
Xcel Wealth Management, LLC reports 6.61% decrease in ownership of AAPL / Apple Inc.

On April 21, 2026 - Xcel Wealth Management, LLC filed a 13F-HR form disclosing ownership of 46,950 shares of Apple Inc. (CH:AAPL) valued at $11,915,344 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 50,271 shares of Apple Inc.. This represents a change in shares of -6.61% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-21 2026-03-31 13F APPLE COM 037833100 46,950 -3,321 -6.61 11,915 -12.81 3.2957
2026-01-26 2025-12-31 13F APPLE COM 037833100 50,271 -468 -0.92 13,667 5.78 3.4762
2025-10-29 2025-09-30 13F APPLE COM 037833100 50,739 -972 -1.88 12,920 21.77 3.3582
2025-07-15 2025-06-30 13F APPLE COM 037833100 51,711 -919 -1.75 10,610 -9.25 3.0196
2025-04-28 2025-03-31 13F APPLE COM 037833100 52,630 -650 -1.22 11,691 -12.38 3.6429
2025-02-05 2024-12-31 13F APPLE COM 037833100 53,280 -804 -1.49 13,342 5.88 3.6975
2024-10-21 2024-09-30 13F APPLE COM 037833100 54,084 381 0.71 12,602 11.40 3.6860
2024-07-23 2024-06-30 13F APPLE COM 037833100 53,703 -23 -0.04 11,311 22.79 3.5417
2024-04-22 2024-03-31 13F APPLE COM 037833100 53,726 -326 -0.60 9,213 -11.47 2.8802
2024-01-29 2023-12-31 13F APPLE COM 037833100 54,052 -53 -0.10 10,407 12.34 3.6493
2023-10-17 2023-09-30 13F APPLE COM 037833100 54,105 -12,238 -18.45 9,263 -28.02 3.6550
2023-07-26 2023-06-30 13F APPLE COM 037833100 66,343 -528 -0.79 12,869 16.70 4.0660
2023-04-26 2023-03-31 13F APPLE COM 037833100 66,871 857 1.30 11,027 28.56 3.8801
2023-02-15 2022-12-31 13F/A-1 APPLE COM 037833100 66,014 1,721 2.68 8,577 -3.47 3.3778
2023-01-19 2022-12-31 13F APPLE COM 037833100 66,014 1,721 9 3.3777
2022-10-20 2022-09-30 13F APPLE COM 037833100 64,293 1,151 1.82 8,885 2.92 3.3083
2022-07-26 2022-06-30 13F APPLE COM 037833100 63,142 -5,279 -7.72 8,633 -27.74 3.1467
2022-04-29 2022-03-31 13F APPLE COM 037833100 68,421 -6,120 -8.21 11,947 -9.74 3.2761
2022-02-03 2021-12-31 13F APPLE COM 037833100 74,541 -113 -0.15 13,236 25.29 3.4026
2021-10-21 2021-09-30 13F APPLE COM 037833100 74,654 -2,086 -2.72 10,564 0.51 3.0628
2021-07-15 2021-06-30 13F APPLE COM 037833100 76,740 2,315 3.11 10,510 15.61 3.1724
2021-04-15 2021-03-31 13F APPLE COM 037833100 74,425 7,866 11.82 9,091 2.94 3.2423
2021-01-13 2020-12-31 13F APPLE COM 037833100 66,559 2,701 4.23 8,831 19.42 3.8113
2020-10-27 2020-09-30 13F APPLE COM 037833100 63,858 45,684 251.37 7,395 11.56 3.8023
2020-07-10 2020-06-30 13F APPLE COM 037833100 18,174 -789 -4.16 6,629 37.47 4.1122
2020-04-07 2020-03-31 13F APPLE COM 037833100 18,963 1,910 11.20 4,822 -3.69 4.3486
2020-01-09 2019-12-31 13F APPLE COM 037833100 17,053 526 3.18 5,007 35.29 4.1590
2019-11-12 2019-09-30 13F APPLE COM 037833100 16,527 -460 -2.71 3,701 10.08 3.4271
2019-11-12 2019-06-30 13F APPLE COM 037833100 16,987 -3,830 -18.40 3,362 -14.97 3.2948
2019-11-12 2019-03-31 13F APPLE COM 037833100 20,817 -2,072 -9.05 3,954 9.53 4.0770
2019-11-12 2018-12-31 13F APPLE COM 037833100 22,889 22,889 3,610 4.4150
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.