Amazon.com, Inc.
CH ˙ SWX ˙ US0231351067
SecurityCH:AMZN / Amazon.com, Inc.
InstitutionRDA Financial Network
Latest Disclosed Ownership55,268 shares
Latest Disclosed Value $ 11,510,718
RDA Financial Network reports 0.28% increase in ownership of AMZN / Amazon.com, Inc.

On April 8, 2026 - RDA Financial Network filed a 13F-HR form disclosing ownership of 55,268 shares of Amazon.com, Inc. (CH:AMZN) valued at $11,510,718 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 6, 2026 disclosing 55,112 shares of Amazon.com, Inc.. This represents a change in shares of 0.28% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-08 2026-03-31 13F AMAZON COM COM 023135106 55,268 156 0.28 11,511 -9.52 2.8804
2026-01-06 2025-12-31 13F AMAZON COM COM 023135106 55,112 1,293 2.40 12,721 7.65 3.0627
2025-10-08 2025-09-30 13F AMAZON COM COM 023135106 53,819 2,356 4.58 11,817 4.67 2.9144
2025-07-07 2025-06-30 13F AMAZON COM COM 023135106 51,463 981 1.94 11,291 17.56 3.0502
2025-04-14 2025-03-31 13F AMAZON COM COM 023135106 50,482 1,878 3.86 9,605 -9.93 2.8638
2025-01-15 2024-12-31 13F AMAZON COM COM 023135106 48,604 9,819 25.32 10,663 47.56 3.1091
2024-10-15 2024-09-30 13F AMAZON COM COM 023135106 38,785 2,051 5.58 7,227 1.80 2.2419
2024-07-10 2024-06-30 13F AMAZON COM COM 023135106 36,734 1,558 4.43 7,099 11.87 2.3260
2024-04-11 2024-03-31 13F AMAZON COM COM 023135106 35,176 1,579 4.70 6,345 24.31 2.1744
2024-01-12 2023-12-31 13F AMAZON COM COM 023135106 33,597 1,472 4.58 5,105 25.01 1.9342
2023-10-18 2023-09-30 13F AMAZON COM COM 023135106 32,125 526 1.66 4,084 -0.87 1.7677
2023-07-13 2023-06-30 13F AMAZON COM COM 023135106 31,599 523 1.68 4,119 28.36 1.7322
2023-04-12 2023-03-31 13F AMAZON COM COM 023135106 31,076 2,303 8.00 3,210 32.82 1.4645
2023-01-10 2022-12-31 13F AMAZON COM COM 023135106 28,773 2,174 8.17 2,417 -19.63 1.2154
2022-10-11 2022-09-30 13F AMAZON COM COM 023135106 26,599 973 3.80 3,006 10.43 1.6413
2022-07-13 2022-06-30 13F AMAZON COM COM 023135106 25,626 24,420 2,024.88 2,722 -30.74 1.3733
2022-04-12 2022-03-31 13F AMAZON COM COM 023135106 1,206 107 9.74 3,930 7.29 1.6592
2022-01-31 2021-12-31 13F AMAZON COM COM 023135106 1,099 77 7.53 3,663 9.15 1.4945
2021-10-29 2021-09-30 13F AMAZON COM COM 023135106 1,022 80 8.49 3,356 3.61 1.4784
2021-07-13 2021-06-30 13F AMAZON COM COM 023135106 942 46 5.13 3,239 16.85 1.4303
2021-05-06 2021-03-31 13F AMAZON COM COM 023135106 896 57 6.79 2,772 1.43 1.1890
2021-02-05 2020-12-31 13F AMAZON COM COM 023135106 839 -61 -6.78 2,733 -3.56 1.2320
2020-10-13 2020-09-30 13F AMAZON COM COM 023135106 900 4 0.45 2,834 14.64 1.2838
2020-07-14 2020-06-30 13F AMAZON COM COM 023135106 896 19 2.17 2,472 44.56 1.2330
2020-04-06 2020-03-31 13F AMAZON COM COM 023135106 877 39 4.65 1,710 9.83 1.0320
2020-01-30 2019-12-31 13F AMAZON COM COM 023135106 838 27 3.33 1,557 9.49 0.6333
2019-11-20 2019-09-30 13F AMAZON COM COM 023135106 811 5 0.62 1,422 -9.66 0.6068
2019-07-09 2019-06-30 13F AMAZON COM COM 023135106 806 6 0.75 1,574 6.64 0.7089
2019-04-30 2019-03-31 13F AMAZON COM COM 023135106 800 800 1,476 0.6969
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.