Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionAlbert D Mason Inc
Latest Disclosed Ownership21,981 shares
Latest Disclosed Value $ 6,305,603
Albert D Mason Inc reports 0.78% increase in ownership of GOOG / Alphabet Inc.

On April 15, 2026 - Albert D Mason Inc filed a 13F-HR form disclosing ownership of 21,981 shares of Alphabet Inc. (CH:GOOG) valued at $6,305,603 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 13, 2026 disclosing 21,810 shares of Alphabet Inc.. This represents a change in shares of 0.78% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-15 2026-03-31 13F Alphabet Inc. Class C COM 02079K107 21,981 171 0.78 6,306 -7.88 4.0819
2026-01-13 2025-12-31 13F Alphabet Inc. Class C COM 02079K107 21,810 -125 -0.57 6,844 28.12 4.5041
2025-10-15 2025-09-30 13F Alphabet Inc. Class C COM 02079K107 21,935 861 4.09 5,342 42.91 3.4786
2025-07-29 2025-06-30 13F Alphabet Inc. Class C COM 02079K107 21,074 -1,165 -5.24 3,738 7.60 2.7054
2025-04-16 2025-03-31 13F Alphabet Inc. Class C COM 02079K107 22,239 317 1.45 3,474 -16.77 2.3620
2025-01-15 2024-12-31 13F Alphabet Inc. Class C COM 02079K107 21,922 -1,105 -4.80 4,175 8.44 2.7899
2024-10-22 2024-09-30 13F Alphabet Inc. Class C COM 02079K107 23,027 -42 -0.18 3,850 -9.03 2.4658
2024-07-16 2024-06-30 13F Alphabet Inc. Class C COM 02079K107 23,069 -104 -0.45 4,231 140,933.33 2.8597
2024-04-24 2024-03-31 13F Alphabet Inc. Class C COM 02079K107 23,173 470 2.07 4 0.00 2.1815
2024-01-03 2023-12-31 13F Alphabet Inc. Class C COM 02079K107 22,703 21 0.09 3 50.00 2.1196
2023-10-10 2023-09-30 13F Alphabet Inc. Class C COM 02079K107 22,682 -398 -1.72 3 0.00 2.1643
2023-07-25 2023-06-30 13F Alphabet Inc. Class C COM 02079K107 23,080 -10 -0.04 3 0.00 1.9132
2023-04-11 2023-03-31 13F Alphabet Inc. Class C COM 02079K107 23,090 782 3.51 2 100.00 1.6649
2023-01-11 2022-12-31 13F Alphabet Inc. Class C COM 02079K107 22,308 1,586 7.65 2 -99.95 1.4122
2022-10-12 2022-09-30 13F Alphabet Inc. Class C COM 02079K107 20,722 19,706 1,939.57 1,992 -10.35 1.5964
2022-07-12 2022-06-30 13F Alphabet Inc. Class C COM 02079K107 1,016 13 1.30 2,222 -20.67 1.6519
2022-04-20 2022-03-31 13F Alphabet Inc. Class C COM 02079K107 1,003 35 3.62 2,801 0.00 1.8019
2022-01-25 2021-12-31 13F Alphabet Inc. Class C COM 02079K107 968 14 1.47 2,801 10.15 1.6698
2021-10-13 2021-09-30 13F Alphabet Inc. Class C COM 02079K107 954 -7 -0.73 2,543 5.56 1.6380
2021-07-14 2021-06-30 13F Alphabet Inc. Class C COM 02079K107 961 3 0.31 2,409 21.54 1.4783
2021-04-14 2021-03-31 13F Alphabet Inc. Class C COM 02079K107 958 -110 -10.30 1,982 5.93 1.2941
2021-01-12 2020-12-31 13F Alphabet Inc. Class C COM 02079K107 1,068 6 0.56 1,871 19.86 1.3008
2020-10-20 2020-09-30 13F Alphabet Inc. Class C COM 02079K107 1,062 42 4.12 1,561 8.25 1.2795
2020-07-21 2020-06-30 13F Alphabet Inc. Class C COM 02079K107 1,020 8 0.79 1,442 22.51 1.2150
2020-04-15 2020-03-31 13F Alphabet Inc. Class C COM 02079K107 1,012 1,012 1,177 1.1851
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.