Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionParthenon Llc
Latest Disclosed Ownership112,836 shares
Latest Disclosed Value $ 32,368,234
Parthenon Llc reports 3.83% decrease in ownership of GOOG / Alphabet Inc.

On April 28, 2026 - Parthenon Llc filed a 13F-HR form disclosing ownership of 112,836 shares of Alphabet Inc. (CH:GOOG) valued at $32,368,234 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 23, 2026 disclosing 159,113 shares of Alphabet Inc.. This represents a change in shares of -3.83% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-28 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 112,836 -4,495 -3.83 32,368 -12.09 3.7005
2026-01-23 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 117,331 -10,035 -7.88 36,818 18.69 3.9731
2025-10-31 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 127,366 -10,855 -7.85 31,020 26.51 3.4371
2025-07-29 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 138,221 -640 -0.46 24,519 13.02 2.8049
2025-05-02 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 138,861 -30 -0.02 21,694 -17.98 2.6679
2025-02-03 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 138,891 -455 -0.33 26,450 13.53 3.1994
2024-11-05 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 139,346 551 0.40 23,297 -8.48 2.7821
2024-08-08 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 138,795 -3,470 -2.44 25,458 17.52 3.2338
2024-04-30 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 142,265 -325 -0.23 21,661 7.79 2.7461
2024-02-05 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 142,590 -445 -0.31 20,095 6.55 2.7781
2023-10-30 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 143,035 -1,805 -1.25 18,859 7.64 2.8296
2023-07-27 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 144,840 -425 -0.29 17,521 15.98 2.5310
2023-05-08 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 145,265 925 0.64 15,108 17.96 2.3121
2023-02-08 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 144,340 -695 -0.48 12,807 -8.16 2.1008
2022-11-01 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 145,035 137,835 1,914.38 13,945 -11.46 2.5167
2022-07-29 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 7,200 -70 -0.96 15,750 -22.43 2.6708
2022-05-09 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 7,270 10 0.14 20,305 -3.34 2.9433
2022-02-07 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 7,260 -408 -5.32 21,007 2.78 2.9466
2021-10-28 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 7,668 -47 -0.61 20,438 5.70 3.0711
2021-07-28 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 7,715 -2 -0.03 19,336 21.12 2.8969
2021-04-23 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 7,717 80 1.05 15,964 19.32 2.5672
2021-02-03 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 7,637 -102 -1.32 13,379 17.64 2.3073
2020-10-29 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 7,739 -131 -1.66 11,373 2.23 2.2062
2020-07-24 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 7,870 -10 -0.13 11,125 21.41 2.3098
2020-04-28 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 7,880 90 1.16 9,163 -12.02 2.1805
2020-01-28 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 7,790 84 1.09 10,415 10.87 2.0790
2019-10-31 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 7,706 -9 -0.12 9,394 12.65 2.0092
2019-07-29 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 7,715 30 0.39 8,339 -7.52 1.7884
2019-05-03 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 7,685 -11 -0.14 9,017 13.14 2.0158
2019-01-29 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 7,696 50 0.65 7,970 -12.66 1.9624
2018-11-14 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 7,646 -240 -3.04 9,125 3.72 2.0052
2018-08-02 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 7,886 110 1.41 8,798 9.66 2.0290
2018-05-03 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 7,776 -60 -0.77 8,023 -2.16 1.8898
2018-02-05 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 7,836 -85 -1.07 8,200 7.94 1.8479
2017-10-31 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 7,921 -103 -1.28 7,597 4.18 1.7933
2017-07-21 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 8,024 146 1.85 7,292 11.58 1.7345
2017-05-05 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 7,878 330 4.37 6,535 12.17 1.5508
2017-02-01 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 7,548 -264 -3.38 5,826 -4.05 1.4313
2016-11-07 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 7,812 0 0.00 6,072 12.30 1.5071
2016-07-26 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 7,812 286 3.80 5,407 -3.55 1.3568
2016-05-16 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 7,526 56 0.75 5,606 -1.11 1.4397
2016-02-03 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 7,470 84 1.14 5,669 26.15 1.4820
2015-10-29 2015-09-30 13F GOOGLE CL C 38259P706 7,386 -15 -0.20 4,494 16.67 1.2540
2015-07-24 2015-06-30 13F GOOGLE CL C 38259P706 7,401 626 9.24 3,852 3.74 1.0167
2015-04-28 2015-03-31 13F GOOGLE CL C 38259P706 6,775 366 5.71 3,713 10.05 0.9857
2015-02-17 2014-12-31 13F GOOGLE CL C 38259P706 6,409 217 3.50 3,374 -5.62 0.9303
2014-10-23 2014-09-30 13F GOOGLE CL C 38259P706 6,192 95 1.56 3,575 1.94 1.0326
2014-07-28 2014-06-30 13F GOOGLE CL C 38259P706 6,097 6,097 3,507 1.0365
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.