Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionSmith, Moore & Co.
Latest Disclosed Ownership11,887 shares
Latest Disclosed Value $ 3,409,870
Smith, Moore & Co. reports 6.18% decrease in ownership of GOOG / Alphabet Inc.

On May 5, 2026 - Smith, Moore & Co. filed a 13F-HR form disclosing ownership of 11,887 shares of Alphabet Inc. (CH:GOOG) valued at $3,409,870 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 23, 2026 disclosing 28,804 shares of Alphabet Inc.. This represents a change in shares of -6.18% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 11,887 -783 -6.18 3,410 -14.24 0.2480
2026-01-23 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 12,670 -188 -1.46 3,976 26.96 0.3006
2025-11-12 2025-09-30 13F ALPHABET AP STK CL C 02079K107 12,858 -84 -0.65 3,132 36.43 0.2398
2025-08-13 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 12,942 -500 -3.72 2,296 9.29 0.1927
2025-05-15 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 13,442 313 2.38 2,100 -16.00 0.1945
2025-02-13 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 13,129 231 1.79 2,500 15.96 0.2285
2024-11-12 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 12,898 -266 -2.02 2,156 -10.69 0.2059
2024-08-14 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 13,164 648 5.18 2,415 26.72 0.2490
2024-05-13 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 12,516 -411 -3.18 1,906 6.25 0.2031
2024-02-13 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 12,927 -388 -2.91 1,794 3.70 0.2113
2023-11-15 2023-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 13,315 -1,451 -9.83 1,729 -1.87 0.2284
2023-11-14 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 14,766 0 1,762 0.2245
2023-08-11 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 14,766 1,428 10.71 1,762 27.04 0.2245
2023-05-12 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 13,338 -607 -4.35 1,387 12.13 0.1886
2023-02-13 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 13,945 2,695 23.96 1,237 14.33 0.1718
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 11,250 10,739 2,101.57 1,082 -3.22 0.1642
2022-08-12 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 511 -12 -2.29 1,118 -23.48 0.1724
2022-05-12 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 523 74 16.48 1,461 12.47 0.1994
2022-02-08 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 449 13 2.98 1,299 11.79 0.1804
2021-11-12 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 436 0 0.00 1,162 6.31 0.1773
2021-08-10 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 436 -50 -10.29 1,093 8.76 0.1647
2021-05-14 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 486 31 6.81 1,005 26.10 0.1626
2021-02-16 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 455 -11 -2.36 797 16.35 0.1487
2020-11-12 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 466 -37 -7.36 685 -3.66 0.1423
2020-08-10 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 503 -11 -2.14 711 18.90 0.1571
2020-05-15 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 514 -24 -4.46 598 -16.83 0.1577
2020-02-07 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 538 -8 -1.47 719 7.96 0.1493
2019-11-07 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 546 17 3.21 666 16.43 0.1473
2019-08-15 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 529 -8 -1.49 572 -9.21 0.1286
2019-05-07 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 537 -95 -15.03 630 -3.82 0.1499
2019-02-15 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 632 -38 -5.67 655 -18.12 0.1779
2018-11-15 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 670 -52 -7.20 800 -0.62 0.1824
2018-08-14 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 722 116 19.14 805 28.80 0.2020
2018-05-14 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 606 -15 -2.42 625 -3.85 0.1675
2018-02-09 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 621 -23 -3.57 650 5.18 0.1752
2017-11-02 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 644 198 44.39 618 52.59 0.1758
2017-08-11 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 446 100 28.90 405 41.11 0.1358
2017-05-08 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 346 21 6.46 287 14.34 0.1030
2017-02-02 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 325 5 1.56 251 0.80 0.0957
2016-11-14 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 320 -25 -7.25 249 4.18 0.1001
2016-08-10 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 345 -83 -19.39 239 -25.08 0.0990
2016-05-12 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 428 82 23.70 319 21.29 0.1378
2016-02-12 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 346 346 263 0.1307
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.