Bread Financial Holdings, Inc.
DE ˙ DB
77,50 € ↑1,50 (1,97%)
2026-06-04
AKTIENPREIS
SecurityDE:LID / Bread Financial Holdings, Inc.
InstitutionMorgan Stanley
Latest Disclosed Ownership615,628 shares
Latest Disclosed Value $ 46,104,523
Morgan Stanley reports 32.37% decrease in ownership of LID / Bread Financial Holdings, Inc.

On May 15, 2026 - Morgan Stanley filed a 13F-HR form disclosing ownership of 615,628 shares of Bread Financial Holdings, Inc. (DE:LID) valued at $39,818,819 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 27, 2026 disclosing 910,301 shares of Bread Financial Holdings, Inc.. This represents a change in shares of -32.37% during the quarter. The current value of the position is $47,711,170 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 615,628 -294,673 -32.37 46,105 -31.59 0.0028
2026-05-27 2025-12-31 13F/A-1 BREAD FINANCIAL HOLDINGS COM 018581108 910,301 215,795 31.07 67,390 73.99 0.0005
2026-02-13 2025-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 910,301 215,795 67,390 0.0040
2026-05-27 2025-09-30 13F/A-1 BREAD FINANCIAL HOLDINGS COM 018581108 694,506 -218,451 -23.93 38,733 -25.73 0.0023
2025-11-14 2025-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 694,506 -218,451 38,733 0.0023
2025-08-15 2025-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 912,957 52,753 6.13 52,148 21.05 0.0034
2025-05-15 2025-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 860,204 -35,416 -3.95 43,079 -21.22 0.0031
2025-05-15 2024-12-31 13F/A-1 BREAD FINANCIAL HOLDINGS COM 018581108 895,620 -71,799 -7.42 54,687 18.81 0.0038
2025-02-14 2024-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 895,620 -71,799 54,687 0.0038
2025-05-14 2024-09-30 13F/A-2 BREAD FINANCIAL HOLDINGS COM 018581108 967,419 133,604 16.02 46,030 23.89 0.0033
2025-02-14 2024-09-30 13F/A-1 BREAD FINANCIAL HOLDINGS COM 018581108 967,419 133,604 46,030 0.0033
2024-11-14 2024-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 967,419 133,604 46,030 0.0004
2025-05-14 2024-06-30 13F/A-2 BREAD FINANCIAL HOLDINGS COM 018581108 833,815 -10,517 -1.25 37,155 18.17 0.0029
2024-10-17 2024-06-30 13F/A-1 BREAD FINANCIAL HOLDINGS COM 018581108 833,815 -10,517 37,155 0.0029
2024-08-14 2024-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 833,815 -10,517 37,155 0.0029
2024-10-17 2024-03-31 13F/A-2 BREAD FINANCIAL HOLDINGS COM 018581108 844,332 -532,564 -38.68 31,443 -30.68 0.0025
2024-08-16 2024-03-31 13F/A-1 BREAD FINANCIAL HOLDINGS COM 018581108 844,332 -532,564 31,443 0.0003
2024-05-15 2024-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 844,332 -532,564 31,443 0.0025
2024-08-16 2023-12-31 13F/A-1 BREAD FINANCIAL HOLDINGS COM 018581108 1,376,896 -253,108 -15.53 45,355 -18.64 0.0040
2024-02-13 2023-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 1,376,896 -253,108 45,355 0.0040
2023-11-15 2023-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 1,630,004 150,242 10.15 55,746 20.02 0.0057
2023-08-14 2023-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 1,479,762 -16,721 -1.12 46,450 2.37 0.0046
2023-05-15 2023-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 1,496,483 419,516 38.95 45,373 11.87 0.0049
2023-02-14 2022-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 1,076,967 562,072 109.16 40,559 150.45 0.0046
2022-11-14 2022-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 514,895 -201,043 -28.08 16,194 -38.97 0.0022
2022-10-27 2022-06-30 13F/A-1 BREAD FINANCIAL HOLDINGS COM 018581108 715,938 288,312 67.42 26,533 10.50 0.0034
2022-08-15 2022-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 715,938 288,312 26,533 0.0034
2022-10-27 2022-03-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 427,626 -76,980 -15.26 24,011 -28.52 0.0032
2022-05-13 2022-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 427,626 -76,980 24,011 0.0032
2022-02-14 2021-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 504,606 66,714 15.24 33,591 -23.97 0.0041
2021-11-15 2021-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 437,892 -118,795 -21.34 44,180 -23.83 0.0060
2021-08-23 2021-06-30 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 556,687 32,005 6.10 58,000 -1.38 0.0077
2021-08-16 2021-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 556,687 32,005 58,000 0.0016
2021-05-17 2021-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 524,682 96,574 22.56 58,812 85.39 0.0086
2021-02-16 2020-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 428,108 338,137 375.83 31,723 739.90 0.0049
2020-11-13 2020-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 89,971 42,625 90.03 3,777 76.74 0.0007
2020-08-14 2020-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 47,346 -8,780 -15.64 2,137 13.13 0.0005
2020-05-26 2020-03-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 56,126 -2,675 -4.55 1,889 -71.37 0.0005
2020-05-15 2020-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 56,126 -2,675 1,889 145.1146
2020-02-14 2019-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 58,801 18,407 45.57 6,597 27.48 0.0015
2019-11-14 2019-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 40,394 -8,487 -17.36 5,175 -24.44 0.0014
2019-08-14 2019-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 48,881 5,201 11.91 6,849 -10.38 0.0018
2019-05-15 2019-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 43,680 -183,267 -80.75 7,642 -77.56 0.0022
2019-02-14 2018-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 226,947 -52,742 -18.86 34,060 -48.43 0.0102
2019-04-23 2018-09-30 13F/A-2 ALLIANCE DATA SYSTEMS COM 018581108 279,689 150,435 116.39 66,052 119.15 0.0165
2018-11-20 2018-09-30 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 279,689 0 66,052 0.0165
2018-11-14 2018-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 279,689 150,435 66,052
2019-04-23 2018-06-30 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 129,254 -152,329 -54.10 30,140 -49.72 0.0081
2018-08-14 2018-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 129,254 -152,329 30,140
2019-04-23 2018-03-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 281,583 237,858 543.99 59,940 440.78 0.0166
2018-05-14 2018-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 281,583 237,858 59,940
2019-04-23 2017-12-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 43,725 -399,631 -90.14 11,084 -88.72 0.0030
2018-02-14 2017-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 43,725 -399,631 11,084
2017-11-14 2017-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 443,356 130,673 41.79 98,225 22.38 0.0294
2017-08-11 2017-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 312,683 -376,211 -54.61 80,262 -53.21 0.0242
2017-05-22 2017-03-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 688,894 436,590 173.04 171,534 197.53 0.0527
2017-05-12 2017-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 688,894 171,534
2017-02-22 2016-12-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 252,304 208,007 469.57 57,652 506.74 0.0189
2017-02-13 2016-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 252,304 57,652
2016-11-10 2016-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 44,297 -112,962 -71.83 9,502 -69.16 0.0032
2016-08-12 2016-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 157,259 86,257 121.49 30,810 97.23 0.0111
2016-05-12 2016-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 71,002 43,290 156.21 15,621 103.82 0.0060
2016-02-09 2015-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 27,712 1,062 3.98 7,664 11.06 0.0028
2016-02-08 2015-09-30 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 26,650 -15,715 -37.09 6,901 -44.20 0.0026
2015-11-09 2015-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 26,650 6,901
2015-08-12 2015-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 42,365 16,589 64.36 12,367 61.91 0.0043
2015-05-14 2015-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 25,776 -53,928 -67.66 7,638 -66.50 0.0028
2015-02-13 2014-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 79,704 34,990 78.25 22,801 105.40 0.0083
2014-12-16 2014-09-30 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 44,714 -9,079 -16.88 11,101 -26.63 0.0043
2014-11-14 2014-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 44,714 11,101
2014-08-12 2014-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 53,793 -45,778 -45.98 15,130 -44.23 0.0259
2014-05-13 2014-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 99,571 17,347 21.10 27,130 25.49 0.0114
2014-02-13 2013-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 82,224 23,056 38.97 21,620 72.79 0.0092
2013-11-13 2013-09-30 13F ALLIANCE DATA SYS CORP COM COM 018581108 59,168 -15,909 -21.19 12,512 -7.94 0.0059
2013-08-08 2013-06-30 13F ALLIANCE DATA SYS CORP COM COM 018581108 75,077 75,077 13,591 0.0069
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.