Bread Financial Holdings, Inc.
DE ˙ DB
77,50 € ↑1,50 (1,97%)
2026-06-04
AKTIENPREIS
SecurityDE:LID / Bread Financial Holdings, Inc.
InstitutionUBS Group AG
Latest Disclosed Ownership435,265 shares
Latest Disclosed Value $ 32,596,995
UBS Group AG ownership in LID / Bread Financial Holdings, Inc.

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 435,265 shares of Bread Financial Holdings, Inc. (DE:LID) valued at $28,152,940 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 716,725 shares of Bread Financial Holdings, Inc.. This represents a change in shares of -39.27% during the quarter. The current value of the position is $33,733,038 USD.

UBS Group AG has a history of taking positions in derivatives of the underlying security (LID) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

DE:LID / Bread Financial Holdings, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 435,265 -281,460 -39.27 32,597 -38.57 0.0009
2026-01-29 2025-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 716,725 359,088 100.41 53,059 166.03 0.0086
2025-11-13 2025-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 357,637 116,446 48.28 19,945 44.78 0.0031
2025-08-14 2025-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 241,191 54,129 28.94 13,777 47.05 0.0024
2025-05-13 2025-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 187,062 -229,237 -55.07 9,368 -63.15 0.0017
2025-02-14 2024-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 416,299 310,698 294.22 25,419 405.95 0.0047
2024-11-14 2024-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 105,601 80,093 313.99 5,024 342.25 0.0011
2024-08-14 2024-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 25,508 -76,237 -74.93 1,137 -70.01 0.0003
2024-05-13 2024-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 101,745 56,645 125.60 3,789 155.08 0.0009
2024-02-09 2023-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 45,100 25,767 133.28 1,486 124.66 0.0004
2023-11-09 2023-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 19,333 -29,375 -60.31 661 -56.74 0.0002
2023-08-11 2023-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 48,708 42,723 713.83 1,529 744.20 0.0005
2023-05-12 2023-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 5,985 -1,893 -24.03 181 -38.85 0.0001
2023-02-08 2022-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 7,878 -7,483 -48.71 297 -38.72 0.0001
2022-11-10 2022-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 15,361 -4,623 -23.13 483 -34.73 0.0002
2022-08-10 2022-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 19,984 -66,138 -76.80 740 -84.70 0.0003
2022-05-16 2022-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 86,122 6,600 8.30 4,836 -8.65 0.0016
2022-02-14 2021-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 79,522 18,034 29.33 5,294 -14.65 0.0015
2021-11-15 2021-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 61,488 -38,359 -38.42 6,203 -40.37 0.0020
2021-08-13 2021-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 99,847 4,842 5.10 10,403 -2.31 0.0034
2021-05-12 2021-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 95,005 -10,735 -10.15 10,649 35.92 0.0035
2021-02-11 2020-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 105,740 15,651 17.37 7,835 107.17 0.0026
2020-11-12 2020-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 90,089 24,666 37.70 3,782 28.12 0.0014
2020-07-31 2020-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 65,423 17,807 37.40 2,952 84.27 0.0012
2020-05-01 2020-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 47,616 -61,598 -56.40 1,602 -86.93 0.0008
2020-02-14 2019-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 109,214 58,900 117.06 12,254 90.07 0.0043
2019-11-14 2019-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 50,314 18,440 57.85 6,447 44.36 0.0025
2019-08-14 2019-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 31,874 -31,233 -49.49 4,466 -59.55 0.0017
2019-05-14 2019-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 63,107 6,075 10.65 11,042 29.00 0.0046
2019-02-14 2018-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 57,032 25,877 83.06 8,560 16.35 0.0039
2018-11-14 2018-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 31,155 24,155 345.07 7,357 350.80 0.0029
2018-08-14 2018-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 7,000 -6,304 -47.38 1,632 -42.37 0.0007
2018-05-15 2018-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 13,304 -29,855 -69.17 2,832 -74.11 0.0012
2018-02-14 2017-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 43,159 21,141 96.02 10,940 124.27 0.0045
2017-11-14 2017-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 22,018 17,715 411.69 4,878 341.45 0.0023
2017-11-14 2017-06-30 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 4,303 -6,131 -58.76 1,105 -57.47 0.0006
2017-08-14 2017-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 4,303 -6,131 1,105
2017-11-14 2017-03-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 10,434 1,897 22.22 2,598 33.23 0.0014
2017-05-12 2017-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 10,434 1,897 2,598
2017-02-14 2016-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 8,537 -2,196 -20.46 1,950 -15.29 0.0011
2016-11-14 2016-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 10,733 -2,480 -18.77 2,302 -11.09 0.0014
2016-08-12 2016-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 13,213 -4,045 -23.44 2,589 -31.81 0.0016
2016-05-12 2016-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 17,258 -33,123 -65.75 3,797 -72.75 0.0025
2016-02-16 2015-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 50,381 17,690 54.11 13,934 64.59 0.0090
2015-11-13 2015-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 32,691 13,805 73.10 8,466 53.56 0.0060
2015-08-14 2015-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 18,886 -34,749 -64.79 5,513 -65.31 0.0037
2015-05-14 2015-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 53,635 -98,636 -64.78 15,890 -63.52 0.0110
2015-02-17 2014-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 152,271 152,271 43,557 0.0304
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2023-05-12 2023-03-31 13F BREAD FINANCIAL HOLDINGS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2023-02-08 2022-12-31 13F BREAD FINANCIAL HOLDINGS COM Call 20,000 -9.50 753 8.35 n/a n/a n/a
2022-11-10 2022-09-30 13F BREAD FINANCIAL HOLDINGS COM Call 22,100 695 n/a n/a n/a
2020-05-01 2020-03-31 13F ALLIANCE DATA SYSTEMS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-02-14 2019-12-31 13F ALLIANCE DATA SYSTEMS COM Call 23,900 2,682 n/a n/a n/a
2016-08-12 2016-06-30 13F ALLIANCE DATA SYSTEMS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2016-05-12 2016-03-31 13F ALLIANCE DATA SYSTEMS COM Call 80,645 0.00 17,742 -20.45 n/a n/a n/a
2016-02-16 2015-12-31 13F ALLIANCE DATA SYSTEMS COM Call 80,645 0.00 22,304 6.79 n/a n/a n/a
2015-11-13 2015-09-30 13F ALLIANCE DATA SYSTEMS COM Call 80,645 0.00 20,885 -11.29 n/a n/a n/a
2015-08-14 2015-06-30 13F ALLIANCE DATA SYSTEMS COM Call 80,645 -5.73 23,544 -7.10 n/a n/a n/a
2015-05-14 2015-03-31 13F ALLIANCE DATA SYSTEMS COM Call 85,545 6.08 25,343 9.86 n/a n/a n/a
2015-02-17 2014-12-31 13F ALLIANCE DATA SYSTEMS COM Call 80,645 23,069 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2024-05-13 2024-03-31 13F BREAD FINANCIAL HOLDINGS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2024-02-09 2023-12-31 13F BREAD FINANCIAL HOLDINGS COM Put 28,900 952 n/a n/a n/a
2023-05-12 2023-03-31 13F BREAD FINANCIAL HOLDINGS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2023-02-08 2022-12-31 13F BREAD FINANCIAL HOLDINGS COM Put 78,500 2,956 n/a n/a n/a
2022-02-14 2021-12-31 13F ALLIANCE DATA SYSTEMS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2021-11-15 2021-09-30 13F ALLIANCE DATA SYSTEMS COM Put 50,000 0.00 5,045 -3.17 n/a n/a n/a
2021-08-13 2021-06-30 13F ALLIANCE DATA SYSTEMS COM Put 50,000 0.00 5,210 -7.05 n/a n/a n/a
2021-05-12 2021-03-31 13F ALLIANCE DATA SYSTEMS COM Put 50,000 0.00 5,605 51.28 n/a n/a n/a
2021-02-11 2020-12-31 13F ALLIANCE DATA SYSTEMS COM Put 50,000 3,705 n/a n/a n/a
2020-05-01 2020-03-31 13F ALLIANCE DATA SYSTEMS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2020-02-14 2019-12-31 13F ALLIANCE DATA SYSTEMS COM Put 13,500 1,515 n/a n/a n/a
2016-08-12 2016-06-30 13F ALLIANCE DATA SYSTEMS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2016-05-12 2016-03-31 13F ALLIANCE DATA SYSTEMS COM Put 100 0.00 22 -21.43 n/a n/a n/a
2016-02-16 2015-12-31 13F ALLIANCE DATA SYSTEMS COM Put 100 -87.50 28 -86.47 n/a n/a n/a
2015-11-13 2015-09-30 13F ALLIANCE DATA SYSTEMS COM Put 800 0.00 207 -11.54 n/a n/a n/a
2015-08-14 2015-06-30 13F ALLIANCE DATA SYSTEMS COM Put 800 234 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.