Alphabet Inc.
GB ˙ BATS-CHIXE ˙ US02079K1079
SecurityGB:ABECD / Alphabet Inc.
InstitutionUMA Financial Services, Inc.
Latest Disclosed Ownership4,823 shares
Latest Disclosed Value $ 1,383,490
UMA Financial Services, Inc. reports 0.04% increase in ownership of ABECD / Alphabet Inc.

On April 24, 2026 - UMA Financial Services, Inc. filed a 13F-HR form disclosing ownership of 4,823 shares of Alphabet Inc. (GB:ABECD) valued at $1,383,490 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 8,432 shares of Alphabet Inc.. This represents a change in shares of 0.04% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-24 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 4,823 2 0.04 1,383 -8.53 0.1925
2026-01-29 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 4,821 43 0.90 1,513 30.01 0.2105
2025-11-04 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 4,778 369 8.37 1,164 48.72 0.1656
2025-07-14 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 4,409 2 0.05 782 13.66 0.1228
2025-07-11 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 4,409 782
2025-04-28 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 4,407 84 1.94 688 -16.40 0.1185
2025-02-12 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 4,323 -98 -2.22 823 11.67 0.1391
2024-10-16 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 4,421 -197 -4.27 738 -13.90 0.1331
2024-07-17 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 4,618 46 1.01 857 20.06 0.1579
2024-04-17 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 4,572 -119 -2.54 713 3.03 0.1500
2024-01-23 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 4,691 200 4.45 693 10.54 0.1547
2023-10-10 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 4,491 81 1.84 626 17.89 0.1612
2023-07-05 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 4,410 382 9.48 532 25.53 0.1320
2023-04-20 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 4,028 -1,250 -23.68 423 -19.12 0.1110
2023-01-25 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 5,278 7 0.13 524 -2.97 0.1413
2022-10-06 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 5,271 0 0.00 539 -11.49 0.1657
2022-08-02 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 5,271 5,011 1,927.31 609 -4.25 0.1764
2022-05-05 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 260 6 2.36 636 -8.49 0.1689
2022-01-11 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 254 0 0.00 695 -3.47 0.1823
2021-10-19 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 254 9 3.67 720 10.26 0.1980
2021-07-23 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 245 6 2.51 653 22.74 0.1870
2021-04-06 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 239 0 0.00 532 5.14 0.1731
2021-02-19 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 239 41 20.71 506 57.14 0.1722
2020-11-04 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 198 0 0.00 322 8.78 0.1293
2020-08-11 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 198 -10 -4.81 296 12.55 0.1193
2020-04-23 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 208 -47 -18.43 263 -28.34 0.1314
2020-01-14 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 255 0 0.00 367 10.21 0.1633
2019-11-26 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 255 255 333 0.1626
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.