The Walt Disney Company
MX ˙ BMV ˙ BE0974349814
SecurityMX:DIS / The Walt Disney Company
InstitutionAmeriprise Financial Inc
Latest Disclosed Ownership14,504,365 shares
Latest Disclosed Value $ 1,397,941,823
Ameriprise Financial Inc ownership in DIS / The Walt Disney Company

On May 15, 2026 - Ameriprise Financial Inc filed a 13F-HR form disclosing ownership of 14,504,365 shares of The Walt Disney Company (MX:DIS) valued at $1,397,941,823 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 17,717,755 shares of The Walt Disney Company. This represents a change in shares of -18.14% during the quarter.

Ameriprise Financial Inc has a history of taking positions in derivatives of the underlying security (DIS) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:DIS / The Walt Disney Company Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F WALT DISNEY COM 254687106 14,504,365 -3,213,390 -18.14 1,397,942 -30.66 0.0599
2026-02-17 2025-12-31 13F WALT DISNEY COM 254687106 17,717,755 2,787,756 18.67 2,015,952 17.93 0.4556
2025-11-14 2025-09-30 13F WALT DISNEY COM 254687106 14,929,999 -328,723 -2.15 1,709,517 -9.66 0.3926
2025-08-14 2025-06-30 13F WALT DISNEY COM 254687106 15,258,722 1,080,427 7.62 1,892,393 35.23 0.4664
2025-05-14 2025-03-31 13F WALT DISNEY COM 254687106 14,178,295 613,414 4.52 1,399,399 -7.37 0.3777
2025-02-14 2024-12-31 13F WALT DISNEY COM 254687106 13,564,881 -641,290 -4.51 1,510,691 10.55 0.3876
2024-11-14 2024-09-30 13F WALT DISNEY COM 254687106 14,206,171 4,252,268 42.72 1,366,544 38.27 0.3505
2024-08-14 2024-06-30 13F WALT DISNEY COM 254687106 9,953,903 102,210 1.04 988,290 -18.05 0.2674
2024-05-15 2024-03-31 13F WALT DISNEY COM 254687106 9,851,693 5,507,128 126.76 1,206,002 207.57 0.3319
2024-02-14 2023-12-31 13F WALT DISNEY COM 254687106 4,344,565 -108,362 -2.43 392,109 8.66 0.1174
2023-11-14 2023-09-30 13F WALT DISNEY COM 254687106 4,452,927 -583,318 -11.58 360,867 -19.70 0.1185
2023-08-14 2023-06-30 13F WALT DISNEY COM 254687106 5,036,245 -1,525,297 -23.25 449,399 -31.57 0.1409
2023-05-22 2023-03-31 13F/A-1 WALT DISNEY COM 254687106 6,561,542 128,516 2.00 656,767 17.56 0.2154
2023-05-15 2023-03-31 13F DIREXION MOONSHOT INNOVATORS COM 254687106 6,561,542 128,516 656,767 0.0397
2023-02-14 2022-12-31 13F WALT DISNEY COM 254687106 6,433,026 898,924 16.24 558,683 6.99 0.1915
2022-11-14 2022-09-30 13F WALT DISNEY COM 254687106 5,534,102 47,799 0.87 522,206 0.89 0.1931
2022-08-15 2022-06-30 13F WALT DISNEY COM 254687106 5,486,303 -796,364 -12.68 517,574 -39.78 0.1805
2022-05-16 2022-03-31 13F WALT DISNEY COM 254687106 6,282,667 390,532 6.63 859,433 -5.50 0.2536
2022-02-14 2021-12-31 13F WALT DISNEY COM 254687106 5,892,135 -872,555 -12.90 909,478 -20.63 0.2515
2021-11-15 2021-09-30 13F WALT DISNEY COM 254687106 6,764,690 541,297 8.70 1,145,942 4.72 0.3661
2021-08-16 2021-06-30 13F WALT DISNEY COM 254687106 6,223,393 80,769 1.31 1,094,256 -3.47 0.3384
2021-05-17 2021-03-31 13F WALT DISNEY COM 254687106 6,142,624 146,214 2.44 1,133,628 4.35 0.3768
2021-02-12 2020-12-31 13F WALT DISNEY COM 254687106 5,996,410 216,699 3.75 1,086,336 51.36 0.3853
2020-11-16 2020-09-30 13F WALT DISNEY COM 254687106 5,779,711 -1,394,210 -19.43 717,729 -10.37 0.2919
2020-08-14 2020-06-30 13F WALT DISNEY COM 254687106 7,173,921 -442,466 -5.81 800,749 8.83 0.3430
2020-05-15 2020-03-31 13F WALT DISNEY COM 254687106 7,616,387 -351,828 -4.42 735,753 -36.17 0.3863
2020-02-14 2019-12-31 13F WALT DISNEY COM 254687106 7,968,215 -129,340 -1.60 1,152,725 9.30 0.4792
2019-11-14 2019-09-30 13F WALT DISNEY COM 254687106 8,097,555 80,362 1.00 1,054,656 -5.83 0.4726
2019-08-14 2019-06-30 13F WALT DISNEY COM 254687106 8,017,193 3,498,543 77.42 1,120,002 123.38 0.5017
2019-05-15 2019-03-31 13F WALT DISNEY COM 254687106 4,518,650 360,566 8.67 501,388 9.90 0.2306
2019-02-14 2018-12-31 13F WALT DISNEY COM 254687106 4,158,084 636,751 18.08 456,224 -26.20 0.2282
2018-11-14 2018-09-30 13F WALT DISNEY COM 254687106 3,521,333 431,908 13.98 618,196 90.68 0.2161
2018-08-14 2018-06-30 13F WALT DISNEY COM 254687106 3,089,425 -349,990 -10.18 324,202 -6.10 0.1435
2018-05-14 2018-03-31 13F WALT DISNEY COM 254687106 3,439,415 -1,789 -0.05 345,257 -6.79 0.1562
2018-02-12 2017-12-31 13F WALT DISNEY COM 254687106 3,441,204 -77,334 -2.20 370,395 6.98 0.1689
2017-11-07 2017-09-30 13F WALT DISNEY COM 254687106 3,518,538 -2,154,206 -37.97 346,232 -42.53 0.1648
2017-08-10 2017-06-30 13F WALT DISNEY COM 254687106 5,672,744 371,811 7.01 602,413 0.20 0.3015
2017-05-05 2017-03-31 13F WALT DISNEY COM 254687106 5,300,933 164,529 3.20 601,202 12.19 0.3111
2017-02-03 2016-12-31 13F WALT DISNEY COM 254687106 5,136,404 1,802,002 54.04 535,900 72.93 0.2926
2016-11-08 2016-09-30 13F WALT DISNEY COM 254687106 3,334,402 1,656,647 98.74 309,894 89.04 0.1736
2016-08-08 2016-06-30 13F WALT DISNEY COM 254687106 1,677,755 54,156 3.34 163,934 1.68 0.0961
2016-05-12 2016-03-31 13F WALT DISNEY COM 254687106 1,623,599 -357,386 -18.04 161,221 -22.64 0.0962
2016-02-11 2015-12-31 13F WALT DISNEY COM 254687106 1,980,985 -3,798,527 -65.72 208,409 -64.71 0.1223
2015-11-12 2015-09-30 13F WALT DISNEY COM 254687106 5,779,512 -1,816,398 -23.91 590,621 -31.87 0.3658
2015-08-13 2015-06-30 13F WALT DISNEY COM 254687106 7,595,910 -616,004 -7.50 866,860 0.62 0.4934
2015-05-14 2015-03-31 13F WALT DISNEY COM 254687106 8,211,914 758,408 10.18 861,528 22.66 0.4945
2015-02-13 2014-12-31 13F WALT DISNEY COM 254687106 7,453,506 -152,451 -2.00 702,372 3.72 0.4093
2014-11-14 2014-09-30 13F WALT DISNEY COM 254687106 7,605,957 1,123,549 17.33 677,176 21.84 0.4074
2014-08-13 2014-06-30 13F WALT DISNEY COM 254687106 6,482,408 -814,809 -11.17 555,793 -4.87 0.3279
2014-05-14 2014-03-31 13F WALT DISNEY COM 254687106 7,297,217 -214,031 -2.85 584,243 1.77 0.3508
2014-02-14 2013-12-31 13F WALT DISNEY COM 254687106 7,511,248 486,347 6.92 574,073 26.71 0.3477
2013-11-14 2013-09-30 13F WALT DISNEY COM 254687106 7,024,901 -1,320,552 -15.82 453,071 -14.04 0.2972
2013-08-14 2013-06-30 13F WALT DISNEY COM 254687106 8,345,453 8,345,453 527,067 0.3649
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2019-05-15 2019-03-31 13F WALT DISNEY OPT Call 0 -100.00 0 -100.00 n/a n/a n/a
2019-02-14 2018-12-31 13F WALT DISNEY OPT Call 1,900 208 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2019-05-15 2019-03-31 13F WALT DISNEY OPT Put 0 -100.00 0 -100.00 n/a n/a n/a
2019-02-14 2018-12-31 13F WALT DISNEY OPT Put 18,600 1,062.50 2,039 990.37 n/a n/a n/a
2018-11-14 2018-09-30 13F WALT DISNEY OPT Put 1,600 187 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.