Gen Digital Inc.
MX ˙ BMV ˙ US6687711084
SecurityMX:GEN / Gen Digital Inc.
InstitutionBaird Financial Group, Inc.
Latest Disclosed Ownership85,906 shares
Latest Disclosed Value $ 1,617,609
Baird Financial Group, Inc. reports 7.55% increase in ownership of GEN / Gen Digital Inc.

On May 14, 2026 - Baird Financial Group, Inc. filed a 13F-HR form disclosing ownership of 85,906 shares of Gen Digital Inc. (MX:GEN) valued at $1,617,609 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 79,873 shares of Gen Digital Inc.. This represents a change in shares of 7.55% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F GEN DIGITAL COM 668771108 85,906 6,033 7.55 1,618 -25.52 0.0014
2026-02-13 2025-12-31 13F GEN DIGITAL INC COM COMMON 668771108 79,873 -36 -0.05 2,172 -4.28 0.0034
2025-11-13 2025-09-30 13F GEN DIGITAL COMMON 668771108 79,909 1,741 2.23 2,269 -1.31 0.0036
2025-08-13 2025-06-30 13F GEN DIGITAL INC COM COMMON 668771108 78,168 -1,263 -1.59 2,298 9.01 0.0040
2025-05-15 2025-03-31 13F GEN DIGITAL INC COM COMMON 668771108 79,431 2,620 3.41 2,108 0.24 0.0041
2025-02-14 2024-12-31 13F GEN DIGITAL COMMON 668771108 76,811 2,135 2.86 2,103 2.69 0.0040
2024-11-14 2024-09-30 13F GEN DIGITAL COMMON 668771108 74,676 613 0.83 2,048 10.70 0.0040
2024-08-14 2024-06-30 13F GEN DIGITAL COMMON 668771108 74,063 -3,413 -4.41 1,850 6.63 0.0038
2024-05-14 2024-03-31 13F GEN DIGITAL COMMON 668771108 77,476 3,080 4.14 1,735 2.24 0.0036
2024-02-14 2023-12-31 13F NORTONLIFELOCK INC COM COMMON 668771108 74,396 74,396 1,698 0.0039
2022-08-08 2022-06-30 13F NORTONLIFELOCK INC COM COMMON 668771108 0 -37,339 -100.00 0 -100.00
2022-05-13 2022-03-31 13F NORTONLIFELOCK INC COM COMMON 668771108 37,339 37,339 991 0.0024
2022-02-09 2021-12-31 13F NORTONLIFELOCK INC COM COMMON 668771108 0 -29,475 -100.00 0 -100.00
2021-11-12 2021-09-30 13F NORTONLIFELOCK INC COM COMMON 668771108 29,475 29,475 746 0.0019
2021-05-13 2021-03-31 13F NORTONLIFELOCK COMMON 668771108 0 -32,480 -100.00 0 -100.00
2021-02-11 2020-12-31 13F NORTONLIFELOCK COMMON 668771108 32,480 -3,991 -10.94 675 -11.18 0.0020
2020-11-12 2020-09-30 13F NORTONLIFELOCK COMMON 668771108 36,471 2,748 8.15 760 13.60 0.0026
2020-10-22 2020-06-30 13F/A-1 NORTONLIFELOCK COMMON 668771108 33,723 -628 -1.83 669 4.04 0.0025
2020-08-14 2020-06-30 13F NORTONLIFELOCK COMMON 668771108 32,339 -2,012 825 1,634.9626
2020-05-14 2020-03-31 13F NORTONLIFELOCK INC COM COMMON 668771108 34,351 1,117 3.36 643 -24.17 0.0029
2020-02-14 2019-12-31 13F NORTONLIFELOCK INC COM COMMON 668771108 33,234 33,234 848 0.0030
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.