Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionAmbassador Advisors, LLC
Latest Disclosed Ownership2,690 shares
Latest Disclosed Value $ 771,728
Ambassador Advisors, LLC reports 2.52% increase in ownership of GOOG / Alphabet Inc.

On April 17, 2026 - Ambassador Advisors, LLC filed a 13F-HR form disclosing ownership of 2,690 shares of Alphabet Inc. (MX:GOOG) valued at $771,728 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 2,624 shares of Alphabet Inc.. This represents a change in shares of 2.52% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-17 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 2,690 66 2.52 772 -6.32 0.0939
2026-02-13 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 2,624 28 1.08 823 30.22 0.1207
2025-11-19 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 2,596 23 0.89 632 38.60 0.0940
2025-08-14 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 2,573 68 2.71 456 16.62 0.0708
2025-05-16 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 2,505 61 2.50 391 -15.91 0.0681
2025-02-13 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 2,444 -73 -2.90 465 10.71 0.0792
2024-11-14 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 2,517 -3,643 -59.14 421 -62.80 0.0732
2024-08-14 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 6,160 3,625 143.00 1,130 193.25 0.2043
2024-05-15 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 2,535 2,535 386 0.0701
2023-11-15 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 0 -1,021 -100.00 0 -100.00
2023-08-15 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 1,021 -388 -27.54 133 -19.51 0.0307
2023-05-15 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 1,409 -2,724 -65.91 165 -55.19 0.0373
2023-02-14 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 4,133 52 1.27 367 -6.87 0.0798
2022-11-18 2022-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 4,081 3,792 1,312.11 393 -37.82 0.0932
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 289 0 632 0.1313
2022-08-12 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 289 40 16.06 632 -9.20 0.1418
2022-05-16 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 249 25 11.16 696 7.41 0.1349
2022-02-14 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 224 0 0.00 648 8.54 0.1230
2021-11-16 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 224 0 0.00 597 6.23 0.1158
2021-08-16 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 224 0 0.00 562 21.38 0.1114
2021-05-13 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 224 0 0.00 463 17.81 0.1035
2021-02-17 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 224 -41 -15.47 393 1.03 0.1714
2020-11-13 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 265 0 0.00 389 3.73 0.0942
2020-08-13 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 265 41 18.30 375 44.23 0.0973
2020-05-12 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 224 0 0.00 260 -13.04 0.0732
2020-01-22 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 224 0 0.00 299 9.52 0.0703
2019-11-15 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 224 224 273 0.0604
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.