Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionCrossmark Global Holdings, Inc.
Latest Disclosed Ownership369,159 shares
Latest Disclosed Value $ 105,897,130
Crossmark Global Holdings, Inc. reports 2.32% increase in ownership of GOOG / Alphabet Inc.

On May 11, 2026 - Crossmark Global Holdings, Inc. filed a 13F-HR form disclosing ownership of 369,159 shares of Alphabet Inc. (MX:GOOG) valued at $105,897,130 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 3, 2026 disclosing 360,805 shares of Alphabet Inc.. This represents a change in shares of 2.32% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 369,159 8,354 2.32 105,897 -6.47 1.5467
2026-02-03 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 360,805 32,716 9.97 113,221 41.69 1.6150
2025-11-12 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 328,089 -34,637 -9.55 79,906 24.19 1.1968
2025-08-08 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 362,726 -13,532 -3.60 64,344 9.46 1.0390
2025-04-30 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 376,258 -1,614 -0.43 58,783 82,691.55 1.0368
2025-01-16 2024-12-31 13F ALPHABET CLASS C COM 02079K107 377,872 -30,099 -7.38 72 4.41 1.3119
2024-11-04 2024-09-30 13F ALPHABET CLASS C COM 02079K107 407,971 20,727 5.35 68 -4.23 1.2165
2024-07-29 2024-06-30 13F ALPHABET CLASS C COM 02079K107 387,244 -32,598 -7.76 71 12.70 1.3576
2024-05-13 2024-03-31 13F ALPHABET CLASS C COM 02079K107 419,842 15,557 3.85 64 12.50 1.2255
2024-02-13 2023-12-31 13F ALPHABET CLASS C COM 02079K107 404,285 89,284 28.34 57 30.23 1.1822
2023-11-08 2023-09-30 13F ALPHABET CLASS C COM 02079K107 315,001 30,704 10.80 44 16.22 0.9940
2023-07-31 2023-06-30 13F ALPHABET CLASS C COM 02079K107 284,297 -4,464 -1.55 38 23.33 0.8136
2023-05-12 2023-03-31 13F ALPHABET CLASS C COM 02079K107 288,761 -11,484 -3.82 30 15.38 0.7067
2023-01-19 2022-12-31 13F ALPHABET CLASS C COM 02079K107 300,245 -28,836 -8.76 27 -99.92 0.6640
2022-11-01 2022-09-30 13F ALPHABET CLASS C COM 02079K107 329,081 311,056 1,725.69 31,641 -19.75 0.8779
2022-07-29 2022-06-30 13F ALPHABET CLASS C COM 02079K107 18,025 -338 -1.84 39,429 -23.12 1.0217
2022-05-11 2022-03-31 13F ALPHABET CLASS C COM 02079K107 18,363 -83 -0.45 51,288 -3.91 1.1437
2022-01-10 2021-12-31 13F ALPHABET CLASS C COM 02079K107 18,446 -829 -4.30 53,375 3.89 1.1592
2021-10-21 2021-09-30 13F/A-1 ALPHABET CLASS C COM 02079K107 19,275 -296 -1.51 51,374 4.73 1.2036
2021-07-21 2021-06-30 13F ALPHABET CLASS C COM 02079K107 19,571 -940 -4.58 49,052 15.61 1.1535
2021-04-15 2021-03-31 13F ALPHABET CLASS C COM 02079K107 20,511 -780 -3.66 42,429 13.75 1.0508
2021-01-14 2020-12-31 13F ALPHABET CLASS C COM 02079K107 21,291 -475 -2.18 37,300 16.61 0.9431
2020-10-08 2020-09-30 13F ALPHABET CLASS C COM 02079K107 21,766 -573 -2.57 31,987 1.29 0.8970
2020-08-14 2020-06-30 13F ALPHABET CLASS C COM 02079K107 22,339 807 3.75 31,579 26.12 0.9209
2020-04-28 2020-03-31 13F ALPHABET CLASS C COM 02079K107 21,532 300 1.41 25,038 -11.80 0.8960
2020-02-06 2019-12-31 13F ALPHABET CLASS C COM 02079K107 21,232 -643 -2.94 28,388 6.46 0.7796
2019-10-09 2019-09-30 13F ALPHABET CLASS C COM 02079K107 21,875 -1,676 -7.12 26,666 4.75 0.7784
2019-07-09 2019-06-30 13F ALPHABET CLASS C COM 02079K107 23,551 -744 -3.06 25,457 -10.70 0.7138
2019-05-02 2019-03-31 13F ALPHABET CLASS C COM 02079K107 24,295 -422 -1.71 28,506 11.36 0.8092
2019-01-31 2018-12-31 13F ALPHABET CLASS C COM 02079K107 24,717 19 0.08 25,597 -13.16 0.7934
2018-11-08 2018-09-30 13F/A-1 ALPHABET CLASS C COM 02079K107 24,698 -725 -2.85 29,476 3.92 0.7481
2018-11-06 2018-09-30 13F ALPHABET CLASS C COM 02079K107 25,423 0 28,363
2018-07-31 2018-06-30 13F ALPHABET CLASS C COM 02079K107 25,423 -1,264 -4.74 28,363 3.01 0.7608
2018-04-16 2018-03-31 13F ALPHABET CLASS C COM 02079K107 26,687 -1,601 -5.66 27,535 -6.98 0.7117
2018-02-05 2017-12-31 13F ALPHABET CLASS C COM 02079K107 28,288 1,009 3.70 29,601 13.14 0.7113
2017-10-27 2017-09-30 13F ALPHABET CLASS C COM 02079K107 27,279 0 0.00 26,164 0.00 0.6744
2017-10-25 2016-09-30 13F ALPHABET CLASS C COM 02079K107 27,279 27,279 26,164 0.6744
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.