Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionFrisch Financial Group, Inc.
Latest Disclosed Ownership12,697 shares
Latest Disclosed Value $ 3,642,353
Frisch Financial Group, Inc. reports 3.42% decrease in ownership of GOOG / Alphabet Inc.

On May 5, 2026 - Frisch Financial Group, Inc. filed a 13F-HR form disclosing ownership of 12,697 shares of Alphabet Inc. (MX:GOOG) valued at $3,642,353 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 13,147 shares of Alphabet Inc.. This represents a change in shares of -3.42% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 12,697 -450 -3.42 3,642 -11.71 0.7615
2026-02-06 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 13,147 -14 -0.11 4,126 28.71 0.9248
2025-11-10 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 13,161 -458 -3.36 3,205 160,150.00 0.7458
2025-08-14 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 13,619 363 2.74 2 0.00 0.5912
2025-05-14 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 13,256 401 3.12 2 0.00 0.5811
2025-02-14 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 12,855 129 1.01 2 0.00 0.7409
2024-11-15 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 12,726 -691 -5.15 2 0.00 0.6400
2024-08-09 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 13,417 -132 -0.97 2 0.00 0.7455
2024-05-15 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 13,549 -32 -0.24 2 100.00 0.6854
2024-02-12 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 13,581 -903 -6.23 2 0.00 0.7217
2023-11-14 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 14,484 1,349 10.27 2 0.00 0.7750
2023-08-11 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 13,135 -3,185 -19.52 2 0.00 0.7618
2023-05-11 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 16,320 2,700 19.82 2 0.00 0.6584
2023-02-13 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 13,620 300 2.25 1 -99.92 0.4533
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 13,320 12,654 1,900.00 1,281 -12.08 0.5430
2022-08-15 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 666 -866 -56.53 1,457 -65.95 0.5627
2022-05-10 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 1,532 100 6.98 4,279 3.41 1.3740
2022-02-09 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 1,432 54 3.92 4,138 12.69 1.2971
2021-11-16 2021-09-30 13F/A-2 ALPHABET CAP STK CL C 02079K107 1,378 13 0.95 3,672 7.34 1.2235
2021-11-15 2021-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 1,378 13 3,672 1.7893
2021-11-10 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 66,503 65,138 3,356 2.0378
2021-08-12 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 1,365 17 1.26 3,421 22.70 1.0772
2021-05-13 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 1,348 20 1.51 2,788 19.81 0.9379
2021-01-26 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 1,328 100 8.14 2,327 28.92 0.8518
2020-11-10 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 1,228 41 3.45 1,805 7.57 0.7855
2020-08-06 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 1,187 19 1.63 1,678 23.56 0.7928
2020-05-08 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 1,168 -227 -16.27 1,358 -27.18 0.7908
2020-01-28 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 1,395 324 30.25 1,865 42.80 0.8832
2019-11-05 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 1,071 50 4.90 1,306 18.30 0.7891
2019-08-08 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 1,021 -292 -22.24 1,104 -28.31 0.7390
2019-05-06 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 1,313 127 10.71 1,540 25.41 0.9423
2019-02-14 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 1,186 1,186 1,228 0.8589
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.