Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionHighPoint Advisor Group LLC
Latest Disclosed Ownership55,150 shares
Latest Disclosed Value $ 15,820,294
HighPoint Advisor Group LLC reports 5.05% decrease in ownership of GOOG / Alphabet Inc.

On May 14, 2026 - HighPoint Advisor Group LLC filed a 13F-HR form disclosing ownership of 55,150 shares of Alphabet Inc. (MX:GOOG) valued at $15,820,294 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 14, 2026 disclosing 58,086 shares of Alphabet Inc.. This represents a change in shares of -5.05% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F ALPHABET Common Stock 02079K107 55,150 -2,936 -5.05 15,820 -13.21 0.6630
2026-05-14 2025-12-31 13F/A-2 ALPHABET Common Stock 02079K107 58,086 -97,531 -62.67 18,227 -51.91 0.7614
2026-02-04 2025-12-31 13F ALPHABET INC CAP STK CL C Common Stock 02079K107 155,977 360 48,946 2.2702
2025-11-05 2025-09-30 13F ALPHABET INC CL C Common Stock 02079K107 155,617 247 0.16 37,900 37.51 1.8056
2025-08-07 2025-06-30 13F ALPHABET INC CL C Common Stock 02079K107 155,370 981 0.64 27,561 10.16 1.4644
2025-05-05 2025-03-31 13F ALPHABET INC CL C Common Stock 02079K107 154,389 4,222 2.81 25,020 -11.23 1.4566
2025-02-12 2024-12-31 13F ALPHABET INC CL C Common Stock 02079K107 150,167 2,344 1.59 28,186 14.05 1.5313
2024-11-04 2024-09-30 13F ALPHABET INC CL C Common Stock 02079K107 147,823 -28,139 -15.99 24,714 82,280.00 1.4407
2024-08-08 2024-06-30 13F ALPHABET INC CL C Common Stock 02079K107 175,962 56,446 47.23 30 50.00 1.8057
2024-05-14 2024-03-31 13F ALPHABET INC CL C Common Stock 02079K107 119,516 1,394 1.18 20 -99.89 1.4427
2024-03-26 2023-12-31 13F ALPHABET INC CL C Common Stock 02079K107 118,122 112,365 1,951.80 17,854 34.58 1.2785
2022-08-15 2022-06-30 13F ALPHABET INC CL C Common Stock 02079K107 5,757 650 12.73 13,266 -2.54 1.4509
2021-11-15 2021-09-30 13F ALPHABET INC CL C Common Stock 02079K107 5,107 -284 -5.27 13,612 0.74 1.3336
2021-07-29 2021-06-30 13F ALPHABET INC CL C Common Stock 02079K107 5,391 843 18.54 13,512 29.97 1.3605
2021-04-12 2021-03-31 13F ALPHABET INC CL C Common Stock 02079K107 4,548 84 1.88 10,396 11.77 1.2030
2021-02-10 2020-12-31 13F ALPHABET INC CL C Common Stock 02079K107 4,464 808 22.10 9,301 44.27 1.1326
2020-11-06 2020-09-30 13F ALPHABET INC CL C Common Stock 02079K107 3,656 -393 -9.71 6,447 10.72 1.1663
2020-08-13 2020-06-30 13F ALPHABET INC CL C Common Stock 02079K107 4,049 218 5.69 5,823 18.81 1.2448
2020-05-01 2020-03-31 13F/A-2 ALPHABET INC CL C Common Stock 02079K107 3,831 827 27.53 4,901 10.04 1.1670
2020-04-27 2020-03-31 13F/A-1 ALPHABET INC CL C Common Stock 02079K107 4,901 1,070 4 0.0604
2020-04-27 2020-03-31 13F ALPHABET INC CL C Common Stock 02079K107 3,004 0 4,454 914,513.3307
2020-02-13 2019-12-31 13F ALPHABET INC CL C Common Stock 02079K107 3,004 458 17.99 4,454 33.39 0.9176
2019-11-12 2019-09-30 13F ALPHABET INC CL C Common Stock 02079K107 2,546 -49 -1.89 3,339 13.07 0.7379
2019-08-15 2019-06-30 13F/A-1 ALPHABET INC CL C Common Stock 02079K107 2,595 153 6.27 2,953 3.00 0.6914
2019-08-15 2019-06-30 13F ALPHABET INC CL C Common Stock 02079K107 2,442 0 2,867
2019-05-08 2019-03-31 13F ALPHABET INC CL C Common Stock 02079K107 2,442 106 4.54 2,867 9.72 0.7019
2019-02-20 2018-12-31 13F ALPHABET INC CL C Common Stock 02079K107 2,336 343 17.21 2,613 19.04 0.6921
2018-10-23 2018-09-30 13F ALPHABET INC CL C Common Stock 02079K107 1,993 4 0.20 2,195 -8.54 0.6011
2018-08-20 2018-06-30 13F ALPHABET INC CL C Common Stock 02079K107 1,989 -17 -0.85 2,400 6.76 0.6478
2018-06-11 2018-03-31 13F ALPHABET INC CL C Common Stock 02079K107 2,006 -21 -1.04 2,248 5.39 0.6172
2018-02-15 2017-12-31 13F ALPHABET INC CL C Common Stock 02079K107 2,027 91 4.70 2,133 7.40 0.6111
2017-11-06 2017-09-30 13F ALPHABET INC CL C Common Stock 02079K107 1,936 35 1.84 1,986 12.59 0.6159
2017-08-15 2017-06-30 13F ALPHABET INC CL C Common Stock 02079K107 1,901 0 0.00 1,764 0.00 0.5676
2017-08-07 2017-03-31 13F ALPHABET INC CL C Common Stock 02079K107 1,901 142 8.07 1,764 20.08 0.5676
2017-03-02 2016-12-31 13F ALPHABET INC CL C Common Stock 02079K107 1,759 -8 -0.45 1,469 7.78 0.4731
2016-11-21 2016-09-30 13F ALPHABET INC CL C Common Stock 02079K107 1,767 51 2.97 1,363 1.26 0.4799
2016-08-10 2016-06-30 13F ALPHABET INC CL C Common Stock 02079K107 1,716 546 46.67 1,346 60.24 0.4720
2016-04-26 2016-03-31 13F ALPHABET INC CL C Common Stock 02079K107 1,170 349 42.51 840 41.18 0.5143
2016-01-26 2015-12-31 13F ALPHABET INC CL C COM 02079K107 821 138 20.20 595 43.03 0.3913
2015-10-29 2015-09-30 13F GOOGLE CL C 38259P706 683 683 416 0.4612
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.