Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionJohnson Financial Group, LLC
Latest Disclosed Ownership12,737 shares
Latest Disclosed Value $ 3,653,828
Johnson Financial Group, LLC reports 11.30% increase in ownership of GOOG / Alphabet Inc.

On May 14, 2026 - Johnson Financial Group, LLC filed a 13F-HR form disclosing ownership of 12,737 shares of Alphabet Inc. (MX:GOOG) valued at $3,653,828 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 10, 2026 disclosing 11,444 shares of Alphabet Inc.. This represents a change in shares of 11.30% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 12,737 1,293 11.30 3,654 1.73 0.2433
2026-02-10 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 11,444 1,824 18.96 3,591 53.33 0.2223
2025-10-30 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 9,620 120 1.26 2,343 38.99 0.2142
2025-08-11 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 9,500 -1,167 -10.94 1,685 1.14 0.1597
2025-05-12 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 10,667 8,367 363.78 1,667 280.37 0.1759
2025-02-04 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 2,300 -60 -2.54 438 11.17 0.0513
2024-10-30 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 2,360 60 2.61 395 -6.41 0.0480
2024-08-01 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 2,300 0 0.00 422 20.29 0.0552
2024-05-10 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 2,300 300 15.00 350 24.56 0.0442
2024-02-06 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 2,000 0 0.00 282 6.84 0.0361
2023-11-07 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 2,000 0 0.00 264 9.13 0.0377
2023-07-31 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 2,000 0 0.00 242 15.87 0.0331
2023-05-09 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 2,000 1,869 1,426.72 208 -27.53 0.0312
2022-08-11 2022-06-30 13F Alphabet Inc. Capital Stock Class C CAP STK CL C 02079K107 131 0 0.00 287 -21.80 0.0583
2022-05-06 2022-03-31 13F Alphabet Inc. Capital Stock Class C CAP STK CL C 02079K107 131 0 0.00 367 -3.42 0.0615
2022-02-11 2021-12-31 13F Alphabet Inc. Capital Stock Class C CAP STK CL C 02079K107 131 37 39.36 380 52.00 0.0616
2021-11-15 2021-09-30 13F Alphabet Inc. Capital Stock Class C CAP STK CL C 02079K107 94 0 0.00 250 5.93 0.0486
2021-08-12 2021-06-30 13F Alphabet Inc. Capital Stock Class C CAP STK CL C 02079K107 94 94 236 0.0458
2019-02-14 2018-12-31 13F Alphabet Inc. Capital Stock Class C CAP STK CL C 02079K107 0 -244 -100.00 0 -100.00
2018-05-15 2018-03-31 13F Alphabet Inc. Capital Stock Class C CAP STK CL C 02079K107 244 -107 -30.48 251 -31.61 0.2063
2018-02-14 2017-12-31 13F Alphabet Inc. Capital Stock Class C CAP STK CL C 02079K107 351 -14 -3.84 367 4.86 0.2761
2017-11-09 2017-09-30 13F Alphabet Inc. Capital Stock Class C CAP STK CL C 02079K107 365 -3 -0.82 350 4.79 0.2914
2017-11-03 2017-06-30 13F/A-1 Alphabet Inc. Capital Stock Class C CAP STK CL C 02079K107 368 75 25.60 334 37.45 0.2812
2017-07-19 2017-06-30 13F Alphabet Inc. Capital Stock Class C CAP STK CL C 02079K107 368 75 334
2017-05-11 2017-03-31 13F Alphabet Inc. Capital Stock Class C CAP STK CL C 02079K107 293 -30 -9.29 243 -2.41 0.2767
2017-05-11 2016-12-31 13F Alphabet Inc. Capital Stock Class C CAP STK CL C 02079K107 323 323 249 0.1995
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.