Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionKrilogy Financial LLC
Latest Disclosed Ownership61,675 shares
Latest Disclosed Value $ 20,523,550
Krilogy Financial LLC reports 4.19% increase in ownership of GOOG / Alphabet Inc.

On April 17, 2026 - Krilogy Financial LLC filed a 13F-HR form disclosing ownership of 61,675 shares of Alphabet Inc. (MX:GOOG) valued at $20,523,550 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 27, 2026 disclosing 59,192 shares of Alphabet Inc.. This represents a change in shares of 4.19% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-17 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 61,675 2,483 4.19 20,524 3.94 0.6609
2026-01-27 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 59,192 2,982 5.31 19,746 23.37 0.6716
2025-11-06 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 56,210 14,407 34.46 16,006 115.85 0.6010
2025-07-09 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 41,803 -5,301 -11.25 7,415 0.76 0.4253
2025-04-16 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 47,104 1,439 3.15 7,359 -15.37 0.4768
2025-01-15 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 45,665 -2,044 -4.28 8,697 9.03 0.5800
2024-10-15 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 47,709 516 1.09 7,977 -7.86 0.5490
2024-07-22 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 47,193 -4,109 -8.01 8,656 10.82 0.6387
2024-04-24 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 51,302 1,856 3.75 7,811 12.10 0.5995
2024-01-26 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 49,446 -2,305 -4.45 6,968 2.13 0.5938
2023-11-01 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 51,751 -88 -0.17 6,823 8.82 0.6244
2023-07-19 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 51,839 -650 -1.24 6,271 14.88 0.5638
2023-05-03 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 52,489 -11,868 -18.44 5,459 -4.41 0.4587
2023-02-13 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 64,357 30,354 89.27 5,710 74.67 0.5437
2022-10-06 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 34,003 32,350 1,957.05 3,269 -9.60 0.3902
2022-07-14 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 1,653 67 4.22 3,616 -18.36 0.4199
2022-04-28 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 1,586 129 8.85 4,429 5.08 0.4526
2022-01-27 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 1,457 7 0.48 4,215 9.08 0.4247
2021-10-25 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 1,450 -1 -0.07 3,864 6.27 0.3855
2021-07-20 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 1,451 255 21.32 3,636 46.97 0.3626
2021-04-21 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 1,196 62 5.47 2,474 24.51 0.2612
2021-02-11 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 1,134 3 0.27 1,987 19.55 0.2384
2020-11-13 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 1,131 242 27.22 1,662 32.22 0.2304
2020-08-06 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 889 -23 -2.52 1,257 18.58 0.1925
2020-05-13 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 912 59 6.92 1,060 -7.02 0.2016
2020-02-12 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 853 -91 -9.64 1,140 -0.96 0.1875
2019-11-13 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 944 0 0.00 1,151 12.84 0.2080
2019-08-14 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 944 249 35.83 1,020 25.15 0.1955
2019-05-14 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 695 -30 -4.14 815 8.52 0.1725
2019-02-14 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 725 -18 -2.42 751 -15.33 0.2070
2018-11-13 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 743 92 14.13 887 22.18 0.2011
2018-08-15 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 651 75 13.02 726 22.22 0.1832
2018-05-15 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 576 73 14.51 594 12.93 0.1417
2018-02-14 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 503 -173 -25.59 526 -18.83 0.1270
2017-11-15 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 676 -41 -5.72 648 -0.61 0.1654
2017-08-15 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 717 -53 -6.88 652 9.76 0.1821
2017-05-16 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 770 0 0.00 594 0.00 0.1845
2017-02-15 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 770 -3 -0.39 594 -1.16 0.1845
2016-11-15 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 773 -116 -13.05 601 -2.28 0.1909
2016-08-16 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 889 130 17.13 615 8.85 0.2137
2016-05-13 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 759 263 53.02 565 50.27 0.2324
2016-02-29 2015-12-31 13F * ALPHABET CAP STK CL C 02079K107 496 -10 -1.98 376 22.08 0.3493
2015-11-25 2015-09-30 13F GOOGLE CL C 38259P706 506 506 308 0.1466
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.