Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionMerit Financial Group, LLC
Latest Disclosed Ownership209,494 shares
Latest Disclosed Value $ 60,095,505
Merit Financial Group, LLC reports 8.12% increase in ownership of GOOG / Alphabet Inc.

On April 15, 2026 - Merit Financial Group, LLC filed a 13F-HR form disclosing ownership of 209,494 shares of Alphabet Inc. (MX:GOOG) valued at $60,095,505 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 193,757 shares of Alphabet Inc.. This represents a change in shares of 8.12% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-15 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 209,494 15,737 8.12 60,096 -1.16 0.3455
2026-01-26 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 193,757 38,740 24.99 60,801 61.04 0.4877
2025-11-07 2025-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 155,017 4,019 2.66 37,754 40.95 0.3468
2025-10-20 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 155,016 4,018 37,754 0.3467
2025-07-22 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 150,998 21,159 16.30 26,786 32.05 0.2987
2025-04-09 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 129,839 9,539 7.93 20,285 -11.46 0.3038
2025-01-15 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 120,300 16,410 15.80 22,910 31.90 0.4117
2024-10-17 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 103,890 -10,882 -9.48 17,369 -17.49 0.3884
2024-08-13 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 114,772 21,963 23.66 21,051 34.23 0.4641
2024-05-06 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 92,809 44,924 93.82 15,684 132.41 0.3736
2024-02-06 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 47,885 -24,760 -34.08 6,748 -29.55 0.2053
2023-11-07 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 72,645 3,193 4.60 9,578 14.01 0.3134
2023-08-01 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 69,452 -6,403 -8.44 8,402 6.50 0.2719
2023-04-24 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 75,855 3,578 4.95 7,889 23.00 0.2869
2023-01-13 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 72,277 24,313 50.69 6,413 39.05 0.2320
2022-10-31 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 47,964 42,084 715.71 4,612 -64.14 0.2001
2022-08-08 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 5,880 4,554 343.44 12,862 247.25 0.3980
2022-05-13 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 1,326 265 24.98 3,704 20.65 0.2234
2022-02-14 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 1,061 92 9.49 3,070 18.85 0.3011
2021-10-27 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 969 7 0.73 2,583 7.13 0.2703
2021-08-16 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 962 -132 -12.07 2,411 6.54 0.2266
2021-05-18 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 1,094 -2 -0.18 2,263 17.86 0.2368
2021-02-12 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 1,096 121 12.41 1,920 33.98 0.1856
2020-11-10 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 975 25 2.63 1,433 6.70 0.1309
2020-08-13 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 950 43 4.74 1,343 27.30 0.1336
2020-05-05 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 907 -11 -1.20 1,055 -14.02 0.1179
2020-01-16 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 918 397 76.20 1,227 93.23 0.1086
2019-11-25 2019-09-30 13F ALPHABET Common Stock 02079K107 521 -28 -5.10 635 7.08 0.0694
2019-08-13 2019-06-30 13F ALPHABET Common Stock 02079K107 549 5 0.92 593 -7.05 0.0695
2019-05-16 2019-03-31 13F ALPHABET Common Stock 02079K107 544 32 6.25 638 20.38 0.0778
2019-02-15 2018-12-31 13F ALPHABET Common Stock 02079K107 512 -2 -0.39 530 -13.68 0.0797
2018-10-25 2018-09-30 13F ALPHABET Common Stock 02079K107 514 31 6.42 614 13.91 0.0983
2018-08-07 2018-06-30 13F ALPHABET Common Stock 02079K107 483 162 50.47 539 62.84 0.0966
2018-05-14 2018-03-31 13F ALPHABET Common Stock 02079K107 321 0 0.00 331 -1.49 0.0650
2018-02-13 2017-12-31 13F ALPHABET Common Stock 02079K107 321 321 336 0.0715
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.