Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionPrinciple Wealth Partners Llc
Latest Disclosed Ownership94,342 shares
Latest Disclosed Value $ 27,062,851
Principle Wealth Partners Llc reports 1.15% decrease in ownership of GOOG / Alphabet Inc.

On May 7, 2026 - Principle Wealth Partners Llc filed a 13F-HR form disclosing ownership of 94,342 shares of Alphabet Inc. (MX:GOOG) valued at $27,062,851 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 95,443 shares of Alphabet Inc.. This represents a change in shares of -1.15% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-07 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 94,342 -1,101 -1.15 27,063 -9.64 1.5466
2026-02-06 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 95,443 482 0.51 29,950 29.50 1.6851
2025-11-03 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 94,961 -1,446 -1.50 23,128 35.24 1.3425
2025-07-30 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 96,407 588 0.61 17,102 14.24 1.0681
2025-05-06 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 95,819 -218 -0.23 14,970 -18.15 1.0700
2025-01-29 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 96,037 1,635 1.73 18,289 15.88 1.2836
2024-11-13 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 94,402 1,813 1.96 15,783 -7.06 1.1179
2024-08-13 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 92,589 4,113 4.65 16,983 26.06 1.2926
2024-04-23 2024-03-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 88,476 452 0.51 13,471 8.59 1.0521
2024-04-23 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 88,476 452 13,471 1.0521
2024-02-05 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 88,024 129 0.15 12,405 7.05 1.0679
2023-11-01 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 87,895 1,610 1.87 11,589 11.03 1.1645
2023-07-31 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 86,285 -3,092 -3.46 10,438 12.29 1.0489
2023-05-10 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 89,377 3,907 4.57 9,295 22.58 0.9937
2023-02-02 2022-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 85,470 50 0.06 7,584 -7.67 0.8594
2022-11-14 2022-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 85,420 81,155 1,902.81 8,213 -11.96 0.7746
2022-08-02 2022-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 4,265 152 3.70 9,329 -18.78 1.1227
2022-05-12 2022-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 4,113 1 0.02 11,486 -3.45 1.2078
2022-02-11 2021-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 4,112 12 0.29 11,897 8.87 1.2491
2021-11-16 2021-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 4,100 -33 -0.80 10,928 5.49 1.2617
2021-08-13 2021-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 4,133 -141 -3.30 10,359 17.17 1.1763
2021-05-18 2021-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 4,274 74 1.76 8,841 20.15 1.0338
2021-02-16 2020-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 4,200 1,467 53.68 7,358 83.22 0.9695
2020-11-16 2020-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 2,733 -12 -0.44 4,016 3.51 1.1190
2020-08-14 2020-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 2,745 0 0.00 3,880 21.55 1.1393
2020-05-13 2020-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 2,745 -125 -4.36 3,192 -16.81 1.1978
2020-02-04 2019-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 2,870 25 0.88 3,837 10.64 1.2254
2019-11-05 2019-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 2,845 303 11.92 3,468 26.20 1.1989
2019-11-05 2019-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 2,542 133 5.52 2,748 -2.79 1.4137
2019-10-30 2019-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 2,409 24 1.01 2,827 14.45 1.6168
2019-10-10 2018-12-31 13F ALPHABET INC CAP STK CL C Cap Stk Cl C 02079K107 2,385 2,385 2,470 2.0727
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.