Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionWbh Advisory Inc
Latest Disclosed Ownership14,434 shares
Latest Disclosed Value $ 4,256,456
Wbh Advisory Inc reports 2.78% increase in ownership of GOOG / Alphabet Inc.

On April 27, 2026 - Wbh Advisory Inc filed a 13F-HR form disclosing ownership of 14,434 shares of Alphabet Inc. (MX:GOOG) valued at $4,256,456 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 14,044 shares of Alphabet Inc.. This represents a change in shares of 2.78% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-27 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 14,434 390 2.78 4,256 -3.43 0.3188
2026-01-26 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 14,044 773 5.82 4,407 36.36 0.3263
2025-10-30 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 13,271 27 0.20 3,232 37.59 0.2468
2025-07-30 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 13,244 -640 -4.61 2,349 8.30 0.2002
2025-05-12 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 13,884 -54 -0.39 2,169 -18.27 0.2024
2025-01-31 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 13,938 -242 -1.71 2,654 11.98 0.2463
2024-10-15 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 14,180 -247 -1.71 2,371 -10.43 0.2245
2024-07-11 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 14,427 -268 -1.82 2,646 18.28 0.2678
2024-04-16 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 14,695 -149 -1.00 2,237 6.98 0.2302
2024-01-09 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 14,844 -71 -0.48 2,092 6.36 0.2327
2023-10-10 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 14,915 -414 -2.70 1,967 6.04 0.2413
2023-07-12 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 15,329 -336 -2.14 1,854 13.81 0.2197
2023-04-20 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 15,665 -1,517 -8.83 1,629 -1.39 0.2034
2022-10-18 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 17,182 16,315 1,881.78 1,652 -18.26 0.2384
2022-07-12 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 867 8 0.93 2,021 -1.51 0.2697
2022-04-29 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 859 23 2.75 2,052 -15.17 0.2519
2022-01-28 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 836 -29 -3.35 2,419 4.90 0.2760
2021-10-25 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 865 -53 -5.77 2,306 -10.06 0.3102
2021-07-27 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 918 13 1.44 2,564 36.97 0.3757
2021-04-19 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 905 -30 -3.21 1,872 6.12 0.3030
2021-01-21 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 935 -37 -3.81 1,764 23.53 0.3035
2020-10-27 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 972 -3 -0.31 1,428 3.63 0.2882
2020-08-05 2020-06-30 13F Alphabet Inc Cl C CAP STK 02079K107 975 33 3.50 1,378 25.84 0.3335
2020-05-07 2020-03-31 13F Alphabet Inc Cl C CAP STK 02079K107 942 65 7.41 1,095 -6.57 0.2568
2020-01-27 2019-12-31 13F Alphabet Inc Cl C CAP STK 02079K107 877 0 0.00 1,172 9.64 0.2396
2019-10-25 2019-09-30 13F Alphabet Inc Cl C CAP STK 02079K107 877 10 1.15 1,069 14.09 0.2401
2019-08-02 2019-06-30 13F Alphabet Inc Cl C CAP STK 02079K107 867 -65 -6.97 937 -14.27 0.2172
2019-04-22 2019-03-31 13F Alphabet Inc Cl C CAP STK 02079K107 932 -2 -0.21 1,093 13.03 0.2600
2019-01-29 2018-12-31 13F Alphabet Inc Cl C CAP STK 02079K107 934 -5 -0.53 967 -13.66 0.2348
2018-10-29 2018-09-30 13F Alphabet Inc Cl C CAP STK 02079K107 939 -30 -3.10 1,120 3.61 0.2715
2018-07-31 2018-06-30 13F Alphabet Inc Cl C CAP STK 02079K107 969 61 6.72 1,081 15.49 0.2802
2018-04-30 2018-03-31 13F Alphabet Inc Cl C CAP STK 02079K107 908 25 2.83 936 1.41 0.2545
2018-01-31 2017-12-31 13F Alphabet Inc Cl C CAP STK 02079K107 883 8 0.91 923 10.01 0.2462
2017-11-29 2017-09-30 13F Alphabet Inc Cl C CAP STK 02079K107 875 0 0.00 839 5.53 0.2341
2017-07-21 2017-06-30 13F Alphabet Inc Cl C CAP STK 02079K107 875 62 7.63 795 17.95 0.2230
2017-04-21 2017-03-31 13F Alphabet Inc Cl C CAP STK 02079K107 813 45 5.86 674 13.85 0.2019
2017-01-20 2016-12-31 13F Alphabet Inc Cl C CAP STK 02079K107 768 13 1.72 592 1.02 0.1973
2016-10-24 2016-09-30 13F Alphabet Inc Cl C CAP STK 02079K107 755 177 30.62 586 46.50 0.2005
2016-07-25 2016-06-30 13F Alphabet Inc Cl C CAP STK 02079K107 578 -12 -2.03 400 -8.88 0.1557
2016-04-15 2016-03-31 13F Alphabet Inc Cl C CAP STK 02079K107 590 7 1.20 439 -0.68 0.1469
2016-01-19 2015-12-31 13F Alphabet Inc Cl C CAP STK 02079K107 583 583 442 0.1545
2015-10-15 2015-09-30 13F Google Cl C COM 38259P706 0 -558 -100.00 0 -100.00
2015-07-20 2015-06-30 13F Google Cl C COM 38259P706 558 -48 -7.92 290 -12.65 0.1140
2015-04-22 2015-03-31 13F Google Cl C COM 38259P706 606 -5 -0.82 332 3.43 0.0932
2015-01-23 2014-12-31 13F Google Cl C COM 38259P706 611 0 0.00 321 -8.81 0.1210
2014-10-17 2014-09-30 13F Google Cl C COM 38259P706 611 125 25.72 352 26.16 0.1237
2014-07-21 2014-06-30 13F Google CL C 38259P706 486 486 279 0.1055
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.