Alphabet Inc.
MX ˙ BMV ˙ US02079K3059
SecurityMX:GOOGL / Alphabet Inc.
InstitutionAsset Management Group, Inc.
Latest Disclosed Ownership16,272 shares
Latest Disclosed Value $ 4,679,223
Asset Management Group, Inc. reports 0.77% increase in ownership of GOOGL / Alphabet Inc.

On May 15, 2026 - Asset Management Group, Inc. filed a 13F-HR form disclosing ownership of 16,272 shares of Alphabet Inc. (MX:GOOGL) valued at $4,679,223 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 16,147 shares of Alphabet Inc.. This represents a change in shares of 0.77% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F ALPHABET CAP STK CL A 02079K305 16,272 125 0.77 4,679 -7.42 0.7539
2026-02-17 2025-12-31 13F ALPHABET CAP STK CL A 02079K305 16,147 154 0.96 5,054 30.02 0.8174
2025-11-14 2025-09-30 13F ALPHABET CAP STK CL A 02079K305 15,993 125 0.79 3,888 39.02 0.6360
2025-08-12 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 15,868 340 2.19 2,796 16.45 0.4875
2025-05-14 2025-03-31 13F ALPHABET CAP STK CL A 02079K305 15,528 750 5.08 2,401 -14.16 0.4437
2025-02-14 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 14,778 295 2.04 2,797 16.44 0.4974
2024-11-12 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 14,483 1,813 14.31 2,402 4.12 0.4206
2024-08-13 2024-06-30 13F ALPHABET CAP STK CL A 02079K305 12,670 1,499 13.42 2,308 36.83 0.4299
2024-05-15 2024-03-31 13F ALPHABET CAP STK CL A 02079K305 11,171 -94 -0.83 1,686 7.18 0.3165
2024-02-14 2023-12-31 13F ALPHABET CAP STK CL A 02079K305 11,265 -231 -2.01 1,574 4.59 0.3153
2023-11-14 2023-09-30 13F ALPHABET CAP STK CL A 02079K305 11,496 593 5.44 1,504 15.25 0.3309
2023-08-14 2023-06-30 13F ALPHABET CAP STK CL A 02079K305 10,903 0 0.00 1,305 15.49 0.2771
2023-05-15 2023-03-31 13F ALPHABET CAP STK CL A 02079K305 10,903 0 0.00 1,131 17.59 0.2522
2023-02-14 2022-12-31 13F ALPHABET CAP STK CL A 02079K305 10,903 532 5.13 962 -3.12 0.2260
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL A 02079K305 10,371 9,864 1,945.56 992 -10.23 0.2478
2022-08-15 2022-06-30 13F ALPHABET CAP STK CL A 02079K305 507 71 16.28 1,105 -8.90 0.2651
2022-05-16 2022-03-31 13F ALPHABET CAP STK CL A 02079K305 436 39 9.82 1,213 5.48 0.2538
2022-02-14 2021-12-31 13F ALPHABET CAP STK CL A 02079K305 397 -14 -3.41 1,150 4.64 0.2261
2021-11-15 2021-09-30 13F ALPHABET CAP STK CL A 02079K305 411 99 31.73 1,099 44.23 0.2256
2021-08-16 2021-06-30 13F Alphabet Inc SK 02079K305 312 0 0.00 762 18.32 0.1576
2021-05-17 2021-03-31 13F Alphabet Inc SK 02079K305 312 0 0.00 644 17.73 0.1394
2021-02-16 2020-12-31 13F Alphabet Inc SK 02079K305 312 79 33.91 547 60.41 0.1330
2020-11-16 2020-09-30 13F Alphabet Inc SK 02079K305 233 0 0.00 341 3.33 0.0997
2020-08-14 2020-06-30 13F Alphabet Inc SK 02079K305 233 0 0.00 330 21.77 0.1043
2020-05-15 2020-03-31 13F Alphabet Inc SK 02079K305 233 0 0.00 271 -13.14 0.1022
2020-02-14 2019-12-31 13F Alphabet Inc SK 02079K305 233 0 0.00 312 9.47 0.0944
2019-11-14 2019-09-30 13F Alphabet Inc SK 02079K305 233 0 0.00 285 13.10 0.0977
2019-08-14 2019-06-30 13F Alphabet Inc SK 02079K305 233 0 0.00 252 -8.03 0.0895
2019-05-15 2019-03-31 13F Alphabet Inc SK 02079K305 233 0 0.00 274 12.76 0.0994
2019-02-14 2018-12-31 13F Alphabet Inc SK 02079K305 233 0 0.00 243 -13.52 0.0998
2018-11-13 2018-09-30 13F Alphabet Inc SK 02079K305 233 0 0.00 281 6.84 0.0951
2018-08-14 2018-06-30 13F Alphabet Inc SK 02079K305 233 -12 -4.90 263 3.54 0.0918
2018-05-15 2018-03-31 13F Alphabet Inc SK 02079K305 245 0 0.00 254 -1.55 0.0910
2018-02-14 2017-12-31 13F Alphabet Inc SK 02079K305 245 0 0.00 258 7.95 0.0929
2017-11-14 2017-09-30 13F Alphabet Inc SK 38259P508 245 0 0.00 239 4.82 0.0896
2017-08-14 2017-06-30 13F Alphabet Inc SK 38259P508 245 0 0.00 228 9.62 0.0881
2017-05-15 2017-03-31 13F Alphabet Inc SK 38259P508 245 245 208 0.0823
2014-08-14 2014-06-30 13F Google Inc SK 38259P508 0 -191 -100.00 0 -100.00
2014-05-15 2014-03-31 13F Google Inc SK 38259P508 191 0 0.00 213 -0.47 0.1224
2014-02-14 2013-12-31 13F Google Inc SK 38259P508 191 191 214 0.1304
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.