Alphabet Inc.
MX ˙ BMV ˙ US02079K3059
SecurityMX:GOOGL / Alphabet Inc.
InstitutionKeystone Financial Group
Latest Disclosed Ownership31,389 shares
Latest Disclosed Value $ 9,760,786
Keystone Financial Group reports 6.71% increase in ownership of GOOGL / Alphabet Inc.

On May 13, 2026 - Keystone Financial Group filed a 13F-HR form disclosing ownership of 31,389 shares of Alphabet Inc. (MX:GOOGL) valued at $9,760,786 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 29,416 shares of Alphabet Inc.. This represents a change in shares of 6.71% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F ALPHABET Equtities 02079K305 31,389 1,973 6.71 9,761 6.01 0.6566
2026-02-06 2025-12-31 13F ALPHABET Equities 02079K305 29,416 -2,110 -6.69 9,207 16.87 0.6810
2025-11-17 2025-09-30 13F/A-1 ALPHABET INC Common Stock 02079K305 31,526 3,288 11.64 7,878 56.06 0.6020
2025-11-14 2025-09-30 13F ALPHABET INC Common Stock 02079K305 28,238 0 5,048 0.4013
2025-08-13 2025-06-30 13F ALPHABET INC Common Stock 02079K305 28,238 -741 -2.56 5,048 12.53 0.4554
2025-05-13 2025-03-31 13F ALPHABET Common Stock 02079K305 28,979 728 2.58 4,487 -16.02 0.4561
2025-02-13 2024-12-31 13F ALPHABET INC Common Stock 02079K305 28,251 1,127 4.15 5,343 18.76 0.5254
2025-02-19 2024-09-30 13F/A-3 ALPHABET Common Stock 02079K305 27,124 118 0.44 4,499 -8.56 0.5757
2025-02-18 2024-09-30 13F/A-2 ALPHABET Common Stock 02079K305 4,799 -22,207 4,252 0.5532
2025-02-13 2024-09-30 13F/A-1 ALPHABET Common Stock 02079K305 7,476 -19,530 352 0.0455
2024-11-12 2024-09-30 13F ALPHABET Common Stock 02079K305 27,124 118 4,499 1.4851
2024-07-31 2024-06-30 13F ALPHABET Common Stock 02079K305 27,006 -244 -0.90 4,919 19.63 1.7619
2024-05-08 2024-03-31 13F ALPHABET Common Stock 02079K305 27,250 3,128 12.97 4,113 22.05 0.5991
2024-02-14 2023-12-31 13F/A-1 ALPHABET Common Stock 02079K305 24,122 -789 -3.17 3,370 3.38 0.5858
2024-02-09 2023-12-31 13F ALPHABET Common Stock 02079K305 24,122 -789 3,370 0.5858
2023-11-06 2023-09-30 13F ALPHABET Common Stock 02079K305 24,911 548 2.25 3,260 11.76 0.5459
2023-08-07 2023-06-30 13F ALPHABET Common Stock 02079K305 24,363 784 3.32 2,916 40.19 0.4960
2023-02-07 2022-12-31 13F ALPHABET Common Stock 02079K305 23,579 -1 -0.00 2,080 -7.76 0.4107
2022-11-10 2022-09-30 13F ALPHABET Common Stock 02079K305 23,580 22,406 1,908.52 2,255 -11.85 0.4572
2022-08-05 2022-06-30 13F ALPHABET Common Stock 02079K305 1,174 -17 -1.43 2,558 -22.79 0.5069
2022-05-13 2022-03-31 13F ALPHABET Common Stock 02079K305 1,191 -3 -0.25 3,313 -4.22 0.5626
2022-02-11 2021-12-31 13F ALPHABET Common Stock 02079K305 1,194 -3 -0.25 3,459 8.09 0.5675
2021-11-12 2021-09-30 13F ALPHABET Common Stock 02079K305 1,197 2 0.17 3,200 9.66 0.5790
2021-08-13 2021-06-30 13F ALPHABET Common Stock 02079K305 1,195 57 5.01 2,918 24.33 0.5285
2021-05-11 2021-03-31 13F ALPHABET Common Stock 02079K305 1,138 -23 -1.98 2,347 15.33 0.4572
2021-02-10 2020-12-31 13F ALPHABET Common Stock 02079K305 1,161 17 1.49 2,035 21.35 0.4231
2020-11-13 2020-09-30 13F ALPHABET Common Stock 02079K305 1,144 34 3.06 1,677 6.54 0.4117
2020-08-13 2020-06-30 13F ALPHABET Common Stock 02079K305 1,110 -1 -0.09 1,574 21.92 0.4277
2020-05-05 2020-03-31 13F/A-1 ALPHABET Common Stock 02079K305 1,111 3 0.27 1,291 -13.01 0.4278
2020-05-05 2020-03-31 13F ALPHABET Common Stock 02079K305 1,108 0 1,484 398,680.3787
2020-02-06 2019-12-31 13F ALPHABET Common Stock 02079K305 1,108 -9 -0.81 1,484 8.80 0.3987
2019-11-07 2019-09-30 13F ALPHABET Common Stock 02079K305 1,117 26 2.38 1,364 15.50 0.4196
2019-08-07 2019-06-30 13F ALPHABET Common Stock 02079K305 1,091 0 0.00 1,181 -8.02 0.3842
2019-05-07 2019-03-31 13F ALPHABET Common Stock 02079K305 1,091 25 2.35 1,284 15.26 0.4566
2019-02-11 2018-12-31 13F ALPHABET Common Stock 02079K305 1,066 99 10.24 1,114 -4.70 0.5034
2018-11-06 2018-09-30 13F ALPHABET Common Stock 02079K305 967 755 356.13 1,169 383.06 0.4784
2018-08-14 2018-06-30 13F ALPHABET Common Stock 02079K305 212 212 242 0.1350
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.