Alphabet Inc.
MX ˙ BMV ˙ US02079K3059
SecurityMX:GOOGL / Alphabet Inc.
InstitutionLaffer Investments
Latest Disclosed Ownership73,660 shares
Latest Disclosed Value $ 21,181,670
Laffer Investments reports 19.10% increase in ownership of GOOGL / Alphabet Inc.

On May 13, 2026 - Laffer Investments filed a 13F-HR form disclosing ownership of 73,660 shares of Alphabet Inc. (MX:GOOGL) valued at $21,181,670 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 61,847 shares of Alphabet Inc.. This represents a change in shares of 19.10% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F ALPHABET CAP STK CL A 02079K305 73,660 11,813 19.10 21,182 9.42 3.1276
2026-02-12 2025-12-31 13F ALPHABET CAP STK CL A 02079K305 61,847 488 0.80 19,358 29.78 2.9419
2025-11-12 2025-09-30 13F ALPHABET CAP STK CL A 02079K305 61,359 8,980 17.14 14,916 61.60 2.3621
2025-08-07 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 52,379 -3,485 -6.24 9,231 6.85 1.6451
2025-05-14 2025-03-31 13F ALPHABET CAP STK CL A 02079K305 55,864 -2,038 -3.52 8,639 -21.19 1.8393
2025-02-06 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 57,902 8,764 17.84 10,961 34.50 2.1552
2024-11-04 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 49,138 7,204 17.18 8,150 6.69 1.6504
2024-08-14 2024-06-30 13F ALPHABET INC CAP STOCK CL A COMMON STOCKS 02079K305 41,934 21,539 105.61 7,638 148.15 1.6463
2024-05-15 2024-03-31 13F ALPHABET INC CAP STOCK CL A COMMON STOCKS 02079K305 20,395 3,689 22.08 3,078 31.93 0.7947
2024-02-08 2023-12-31 13F ALPHABET INC CAP STOCK CL A COMMON STOCKS 02079K305 16,706 4,242 34.03 2,334 43.04 0.6204
2023-11-14 2023-09-30 13F ALPHABET INC CAP STOCK CL A COMMON STOCKS 02079K305 12,464 963 8.37 1,631 18.53 0.4796
2023-08-14 2023-06-30 13F ALPHABET INC CAP STOCK CL A COMMON STOCKS 02079K305 11,501 224 1.99 1,377 17.71 0.3652
2023-05-09 2023-03-31 13F ALPHABET INC CAP STOCK CL A COMMON STOCKS 02079K305 11,277 -653 -5.47 1,170 11.12 0.3169
2023-02-10 2022-12-31 13F ALPHABET INC CAP STOCK CL A COMMON STOCKS 02079K305 11,930 -1,147 -8.77 1,053 -15.84 0.3029
2022-11-10 2022-09-30 13F alphabet inc cap stock cl a COMMON STOCKS 02079K305 13,077 12,530 2,290.68 1,251 4.87 0.4596
2022-08-15 2022-06-30 13F alphabet inc cap stock cl a COMMON STOCKS 02079K305 547 6 1.11 1,192 -20.74 0.4186
2022-05-13 2022-03-31 13F alphabet inc cap stock cl a COMMON STOCKS 02079K305 541 -9 -1.64 1,505 -5.59 0.4534
2022-02-11 2021-12-31 13F alphabet inc cap stock cl a COMMON STOCKS 02079K305 550 67 13.87 1,593 23.39 0.4602
2021-11-16 2021-09-30 13F alphabet inc cap stock cl a COMMON STOCKS 02079K305 483 127 35.67 1,291 48.56 0.3736
2021-08-16 2021-06-30 13F alphabet inc cap stock cl a COMMON STOCKS 02079K305 356 -146 -29.08 869 -16.04 0.3257
2021-05-17 2021-03-31 13F Alphabet Inc COMMON STOCKS 02079K305 502 109 27.74 1,035 51.76 0.3920
2021-06-11 2020-12-31 13F/A-1 Alphabet Inc COMMON STOCKS 02079K305 393 23 6.22 682 25.83 0.2878
2021-02-19 2020-12-31 13F Alphabet Inc COMMON STOCKS 02079K305 325 -45 570 0.2764
2021-06-11 2020-09-30 13F/A-1 Alphabet Inc COMMON STOCKS 02079K305 370 -88 -19.21 542 -16.49 0.2712
2020-11-13 2020-09-30 13F Alphabet Inc COMMON STOCKS 02079K305 391 -67 573 0.2796
2021-06-11 2020-06-30 13F/A-1 Alphabet Inc COMMON STOCKS 02079K305 458 278 154.44 649 210.53 0.3732
2020-08-14 2020-06-30 13F Alphabet Inc COMMON STOCKS 02079K305 390 210 553 0.3525
2020-04-28 2020-03-31 13F Alphabet Inc COMMON STOCKS 02079K305 180 82 83.67 209 59.54 0.1632
2020-02-20 2019-12-31 13F Alphabet Inc COMMON STOCKS 02079K305 98 98 131 0.0874
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.