Alphabet Inc.
MX ˙ BMV ˙ US02079K3059
SecurityMX:GOOGL / Alphabet Inc.
InstitutionSowell Financial Services LLC
Latest Disclosed Ownership98,133 shares
Latest Disclosed Value $ 28,219,006
Sowell Financial Services LLC reports 32.33% increase in ownership of GOOGL / Alphabet Inc.

On April 20, 2026 - Sowell Financial Services LLC filed a 13F-HR form disclosing ownership of 98,133 shares of Alphabet Inc. (MX:GOOGL) valued at $28,219,006 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 21, 2026 disclosing 98,690 shares of Alphabet Inc.. This represents a change in shares of 32.33% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-20 2026-03-31 13F ALPHABET CAP STK CL A 02079K305 98,133 23,974 32.33 28,219 21.26 1.0436
2026-01-21 2025-12-31 13F ALPHABET CAP STK CL A 02079K305 98,690 -1,031 -1.03 30,890 27.42 1.1347
2025-10-17 2025-09-30 13F ALPHABET CAP STK CL A 02079K305 99,721 582 0.59 24,242 38.76 0.9302
2025-07-14 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 99,139 897 0.91 17,471 15.00 0.7116
2025-04-17 2025-03-31 13F ALPHABET CAP STK CL A 02079K305 98,242 9,293 10.45 15,192 -9.78 0.6914
2025-02-07 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 88,949 -19,043 -17.63 16,838 -5.99 0.8855
2024-10-04 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 107,992 2,686 2.55 17,911 -6.62 0.8321
2024-08-13 2024-06-30 13F ALPHABET CAP STK CL A 02079K305 105,306 -70 -0.07 19,181 20.60 0.9160
2024-05-03 2024-03-31 13F ALPHABET CAP STK CL A 02079K305 105,376 4,447 4.41 15,904 12.80 0.7502
2024-01-24 2023-12-31 13F ALPHABET CAP STK CL A 02079K305 100,929 -99 -0.10 14,099 6.64 0.7638
2023-11-08 2023-09-30 13F ALPHABET CAP STK CL A 02079K305 101,028 -171 -0.17 13,221 9.14 0.8297
2023-08-14 2023-06-30 13F ALPHABET CAP STK CL A 02079K305 101,199 34,994 52.86 12,114 201,800.00 0.6753
2023-05-12 2023-03-31 13F ALPHABET STOCK 02079K305 66,205 -38,275 -36.63 7 -33.33 0.5299
2023-02-09 2022-12-31 13F Alphabet Inc. Stock 02079K305 104,480 26,352 33.73 9 -99.88 0.5967
2022-11-15 2022-09-30 13F Alphabet Inc. Stock 02079K305 78,128 78,128 7,473 0.7535
2021-08-05 2021-06-30 13F ALPHABET INC CAP STK CL A Stock 02079K305 0 -3,460 -100.00 0 -100.00
2021-05-07 2021-03-31 13F ALPHABET INC CAP STK CL A Stock 02079K305 3,460 -2,162 -38.46 8,086 -17.93 0.2814
2021-01-13 2020-12-31 13F ALPHABET INC CAP STK CL A COM 02079K305 5,622 810 16.83 9,853 39.72 0.4209
2020-11-12 2020-09-30 13F ALPHABET INC CAP STK CL A COM 02079K305 4,812 1,164 31.91 7,052 36.35 0.3522
2020-08-13 2020-06-30 13F ALPHABET INC CAP STK CL A Stock 02079K305 3,648 967 36.07 5,172 66.04 0.2842
2020-05-12 2020-03-31 13F ALPHABET INC CAP STK CL A Stock 02079K305 2,681 185 7.41 3,115 -6.82 0.2305
2020-02-07 2019-12-31 13F ALPHABET INC CAP STK CL A Stock 02079K305 2,496 769 44.53 3,343 58.51 0.2547
2019-11-14 2019-09-30 13F ALPHABET INC CAP STK CL A COM 02079K305 1,727 573 49.65 2,109 55.30 0.1743
2019-05-15 2019-03-31 13F ALPHABET INC CAP STK CL A Stock 02079K305 1,154 -23 -1.95 1,358 10.41 0.1516
2019-03-05 2018-12-31 13F ALPHABET CAP STK CL A 02079K305 1,177 239 25.48 1,230 5.04 0.1742
2018-08-14 2018-06-30 13F ALPHABET CAP STK CL A 02079K305 938 148 18.73 1,171 44.39 0.2485
2018-05-10 2018-03-31 13F ALPHABET CAP STK CL A 02079K305 790 790 811 0.2027
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.