GoPro, Inc.
MX ˙ BMV ˙ US38268T1034
SecurityMX:GPRO / GoPro, Inc.
InstitutionAdvisor Group Holdings, Inc.
Latest Disclosed Ownership14,120 shares
Latest Disclosed Value $ 10,866
Advisor Group Holdings, Inc. reports 11.38% decrease in ownership of GPRO / GoPro, Inc.

On May 15, 2026 - Advisor Group Holdings, Inc. filed a 13F-HR form disclosing ownership of 14,120 shares of GoPro, Inc. (MX:GPRO) valued at $10,866 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 15,934 shares of GoPro, Inc.. This represents a change in shares of -11.38% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F GOPRO CL A 38268T103 14,120 -1,814 -11.38 11 -54.55 0.0000
2026-02-17 2025-12-31 13F GOPRO CL A 38268T103 15,934 -1,034 -6.09 22 -18.52 0.0000
2025-11-14 2025-09-30 13F GOPRO CL A 38268T103 16,968 18 0.11 28 125.00 0.0000
2025-09-04 2025-06-30 13F/A-1 GOPRO CL A 38268T103 16,950 -7,195 -29.80 13 -20.00 0.0000
2025-08-13 2025-06-30 13F GOPRO CL A 38268T103 17,087 -7,058 18 0.0000
2025-05-12 2025-03-31 13F GOPRO CL A 38268T103 24,145 9,043 59.88 16 -6.25 0.0000
2025-06-06 2024-12-31 13F/A-1 GOPRO CL A 38268T103 15,102 6,387 73.29 16 45.45 0.0000
2025-02-07 2024-12-31 13F GOPRO CL A 38268T103 7,246 -1,469 10 0.0000
2024-11-13 2024-09-30 13F GOPRO CL A 38268T103 8,715 185 2.17 12 -8.33 0.0000
2024-08-13 2024-06-30 13F GOPRO CL A 38268T103 8,530 -12,060 -58.57 12 -73.33 0.0000
2024-05-10 2024-03-31 13F GOPRO CL A 38268T103 20,590 -10,230 -33.19 46 -57.55 0.0001
2024-02-12 2023-12-31 13F GOPRO CL A 38268T103 30,820 -12,864 -29.45 107 -22.63 0.0002
2023-11-13 2023-09-30 13F GOPRO CL A 38268T103 43,684 -7,723 -15.02 137 -35.38 0.0002
2023-08-21 2023-06-30 13F/A-1 GOPRO CL A 38268T103 51,407 -6,098 -10.60 213 -26.64 0.0004
2023-08-10 2023-06-30 13F GOPRO CL A 38268T103 51,564 -5,941 213 0.0001
2023-05-12 2023-03-31 13F GOPRO CL A 38268T103 57,505 7,483 14.96 289 16.06 0.0005
2023-02-10 2022-12-31 13F GOPRO CL A 38268T103 50,022 12,756 34.23 250 35.33 0.0005
2022-11-14 2022-09-30 13F GOPRO CL A 38268T103 37,266 -666 -1.76 184 -11.54 0.0004
2022-08-10 2022-06-30 13F GOPRO CL A 38268T103 37,932 364 0.97 208 -35.00 0.0005
2022-05-04 2022-03-31 13F GOPRO CL A 38268T103 37,568 1,971 5.54 320 -12.81 0.0006
2022-02-03 2021-12-31 13F GOPRO CL A 38268T103 35,597 6,402 21.93 367 33.45 0.0007
2021-11-05 2021-09-30 13F GOPRO CL A 38268T103 29,195 -390 -1.32 275 -20.06 0.0006
2021-08-02 2021-06-30 13F GOPRO CL A 38268T103 29,585 2,968 11.15 344 11.33 0.0007
2021-05-13 2021-03-31 13F GOPRO CL A 38268T103 26,617 -25,274 -48.71 309 -28.14 0.0007
2021-02-10 2020-12-31 13F GOPRO CL A 38268T103 51,891 22,087 74.11 430 223.31 0.0011
2020-11-12 2020-09-30 13F GOPRO CL A 38268T103 29,804 -2,235 -6.98 133 -13.07 0.0004
2020-08-14 2020-06-30 13F GOPRO CL A 38268T103 32,039 1,859 6.16 153 93.67 0.0005
2020-05-18 2020-03-31 13F GOPRO CL A 38268T103 30,180 30,180 79 0.0003
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.