GoPro, Inc.
MX ˙ BMV ˙ US38268T1034
SecurityMX:GPRO / GoPro, Inc.
InstitutionAmeriprise Financial Inc
Latest Disclosed Ownership114,933 shares
Latest Disclosed Value $ 88,498
Ameriprise Financial Inc reports 7.64% decrease in ownership of GPRO / GoPro, Inc.

On May 15, 2026 - Ameriprise Financial Inc filed a 13F-HR form disclosing ownership of 114,933 shares of GoPro, Inc. (MX:GPRO) valued at $88,498 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 124,438 shares of GoPro, Inc.. This represents a change in shares of -7.64% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F GOPRO INC- COM 38268T103 114,933 -9,505 -7.64 88 -49.71 0.0000
2026-02-17 2025-12-31 13F GOPRO INC- COM 38268T103 124,438 -100 -0.08 175 -33.71 0.0000
2025-11-14 2025-09-30 13F GOPRO INC- COM 38268T103 124,538 -93,588 -42.91 264 60.00 0.0001
2025-08-14 2025-06-30 13F GOPRO INC- COM 38268T103 218,126 -85 -0.04 165 14.58 0.0000
2025-05-14 2025-03-31 13F GOPRO INC- COM 38268T103 218,211 -240,169 -52.40 145 -71.14 0.0000
2025-02-14 2024-12-31 13F GOPRO INC- COM 38268T103 458,380 -28,902 -5.93 500 -24.62 0.0001
2024-11-14 2024-09-30 13F GOPRO INC- COM 38268T103 487,282 2 0.00 663 -4.20 0.0002
2024-08-14 2024-06-30 13F GOPRO INC- COM 38268T103 487,280 -98 -0.02 692 -36.37 0.0002
2024-05-15 2024-03-31 13F GOPRO INC- COM 38268T103 487,378 -122 -0.03 1,087 -35.78 0.0003
2024-02-14 2023-12-31 13F GOPRO INC- COM 38268T103 487,500 94,711 24.11 1,692 37.15 0.0005
2023-11-14 2023-09-30 13F GOPRO INC- COM 38268T103 392,789 -39,755 -9.19 1,233 -31.12 0.0004
2023-08-14 2023-06-30 13F GOPRO INC- COM 38268T103 432,544 -11,847 -2.67 1,791 -19.91 0.0006
2023-05-22 2023-03-31 13F/A-1 GOPRO INC- COM 38268T103 444,391 180,030 68.10 2,235 69.83 0.0007
2023-05-15 2023-03-31 13F GOOSEHEAD INSURANCE INC -A COM 38268T103 444,391 180,030 2,235 0.0001
2023-02-14 2022-12-31 13F GOPRO INC- COM 38268T103 264,361 83,034 45.79 1,316 47.20 0.0005
2022-11-14 2022-09-30 13F GOPRO INC- COM 38268T103 181,327 133,628 280.15 894 238.64 0.0003
2022-08-15 2022-06-30 13F GOPRO INC- COM 38268T103 47,699 -100 -0.21 264 -35.29 0.0001
2022-05-16 2022-03-31 13F GOPRO INC- COM 38268T103 47,799 638 1.35 408 -16.05 0.0001
2022-02-14 2021-12-31 13F GOPRO INC- COM 38268T103 47,161 -288,738 -85.96 486 -84.54 0.0001
2021-11-15 2021-09-30 13F GOPRO INC- COM 38268T103 335,899 335,899 3,143 0.0010
2021-08-16 2021-06-30 13F GOPRO INC- COM 38268T103 0 -65,761 -100.00 0 -100.00
2021-05-17 2021-03-31 13F GOPRO INC- COM 38268T103 65,761 -86,145 -56.71 765 -39.14 0.0003
2021-02-12 2020-12-31 13F GOPRO INC- COM 38268T103 151,906 -116,803 -43.47 1,257 3.29 0.0004
2020-11-16 2020-09-30 13F GOPRO INC- COM 38268T103 268,709 15,541 6.14 1,217 1.00 0.0005
2020-08-14 2020-06-30 13F GOPRO INC- COM 38268T103 253,168 24,646 10.78 1,205 101.17 0.0005
2020-05-15 2020-03-31 13F GOPRO INC- COM 38268T103 228,522 49,292 27.50 599 -22.91 0.0003
2020-02-14 2019-12-31 13F GOPRO INC- COM 38268T103 179,230 113,411 172.31 777 127.86 0.0003
2019-11-14 2019-09-30 13F GOPRO INC- COM 38268T103 65,819 54,883 501.86 341 468.33 0.0002
2019-08-14 2019-06-30 13F GOPRO INC- COM 38268T103 10,936 -1,250 -10.26 60 -24.05 0.0000
2019-05-15 2019-03-31 13F GOPRO INC- COM 38268T103 12,186 -557 -4.37 79 46.30 0.0000
2019-02-14 2018-12-31 13F GOPRO INC- COM 38268T103 12,743 -4,142 -24.53 54 -55.37 0.0000
2018-11-14 2018-09-30 13F GOPRO INC- COM 38268T103 16,885 480 2.93 121 14.15 0.0000
2018-08-14 2018-06-30 13F GOPRO INC- COM 38268T103 16,405 -16,623 -50.33 106 -32.91 0.0000
2018-05-14 2018-03-31 13F GOPRO INC- COM 38268T103 33,028 -119,456 -78.34 158 -86.31 0.0001
2018-02-12 2017-12-31 13F GOPRO INC- COM 38268T103 152,484 69,841 84.51 1,154 26.81 0.0005
2017-11-07 2017-09-30 13F GOPRO INC- COM 38268T103 82,643 33,922 69.63 910 129.80 0.0004
2017-08-10 2017-06-30 13F GOPRO INC- COM 38268T103 48,721 5,849 13.64 396 6.17 0.0002
2017-05-05 2017-03-31 13F GOPRO INC- COM 38268T103 42,872 -6,278 -12.77 373 -12.85 0.0002
2017-02-03 2016-12-31 13F GOPRO INC- COM 38268T103 49,150 -782,196 -94.09 428 -96.91 0.0002
2016-11-08 2016-09-30 13F GOPRO INC- COM 38268T103 831,346 789,138 1,869.64 13,867 2,941.01 0.0078
2016-08-08 2016-06-30 13F GOPRO INC- COM 38268T103 42,208 3,703 9.62 456 -1.08 0.0003
2016-05-12 2016-03-31 13F GOPRO INC- COM 38268T103 38,505 -21,212 -35.52 461 -57.08 0.0003
2016-02-11 2015-12-31 13F GOPRO INC- COM 38268T103 59,717 9,937 19.96 1,074 -30.30 0.0006
2015-11-12 2015-09-30 13F GOPRO INC- COM 38268T103 49,780 24,358 95.81 1,541 15.00 0.0010
2015-08-13 2015-06-30 13F GOPRO INC- COM 38268T103 25,422 8,811 53.04 1,340 85.85 0.0008
2015-05-14 2015-03-31 13F GOPRO INC- COM 38268T103 16,611 8,591 107.12 721 42.21 0.0004
2015-02-13 2014-12-31 13F GOPRO INC- COM 38268T103 8,020 7,420 1,236.67 507 805.36 0.0003
2014-11-14 2014-09-30 13F GOPRO INC- COM 38268T103 600 -29,382 -98.00 56 -95.39 0.0000
2014-08-13 2014-06-30 13F GOPRO INC- COM 38268T103 29,982 29,982 1,216 0.0007
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.