Harley-Davidson, Inc.
MX ˙ BMV ˙ US4128221086
SecurityMX:HOG / Harley-Davidson, Inc.
InstitutionAdvisor Group Holdings, Inc.
Latest Disclosed Ownership14,976 shares
Latest Disclosed Value $ 303,041
Advisor Group Holdings, Inc. reports 18.40% decrease in ownership of HOG / Harley-Davidson, Inc.

On May 15, 2026 - Advisor Group Holdings, Inc. filed a 13F-HR form disclosing ownership of 14,976 shares of Harley-Davidson, Inc. (MX:HOG) valued at $303,041 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 18,353 shares of Harley-Davidson, Inc.. This represents a change in shares of -18.40% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F HARLEY DAVIDSON COM 412822108 14,976 -3,377 -18.40 303 -19.41 0.0003
2026-02-17 2025-12-31 13F HARLEY DAVIDSON COM 412822108 18,353 -6,167 -25.15 376 -46.97 0.0005
2025-11-14 2025-09-30 13F HARLEY DAVIDSON COM 412822108 24,520 -722 -2.86 710 18.96 0.0010
2025-09-04 2025-06-30 13F/A-1 ARLEY DAVIDSON COM 412822108 25,242 -1,257 -4.74 596 -10.91 0.0011
2025-08-13 2025-06-30 13F ARLEY DAVIDSON COM 412822108 21,117 -5,382 629 0.0007
2025-05-12 2025-03-31 13F HARLEY DAVIDSON COM 412822108 26,499 3,186 13.67 669 -4.70 0.0015
2025-06-06 2024-12-31 13F/A-1 HARLEY DAVIDSON COM 412822108 23,313 793 3.52 703 -19.03 0.0016
2025-02-07 2024-12-31 13F HARLEY DAVIDSON COM 412822108 20,861 -1,659 776 0.0020
2024-11-13 2024-09-30 13F HARLEY DAVIDSON COM 412822108 22,520 -3,774 -14.35 868 -1.59 0.0020
2024-08-13 2024-06-30 13F HARLEY DAVIDSON COM 412822108 26,294 3,590 15.81 881 -11.28 0.0021
2024-05-10 2024-03-31 13F HARLEY DAVIDSON COM 412822108 22,704 -1,949 -7.91 993 9.60 0.0022
2024-02-12 2023-12-31 13F HARLEY DAVIDSON COM 412822108 24,653 -24,795 -50.14 906 -44.59 0.0016
2023-11-13 2023-09-30 13F HARLEY DAVIDSON COM 412822108 49,448 3,005 6.47 1,635 0.00 0.0024
2023-08-21 2023-06-30 13F/A-1 HARLEY DAVIDSON COM 412822108 46,443 -3,742 -7.46 1,636 -14.17 0.0029
2023-08-10 2023-06-30 13F HARLEY DAVIDSON COM 412822108 49,830 -355 1,632 0.0004
2023-05-12 2023-03-31 13F HARLEY DAVIDSON COM 412822108 50,185 -367 -0.73 1,905 -9.37 0.0036
2023-02-10 2022-12-31 13F HARLEY DAVIDSON COM 412822108 50,552 17,958 55.10 2,103 85.04 0.0043
2022-11-14 2022-09-30 13F HARLEY DAVIDSON COM 412822108 32,594 -919 -2.74 1,136 7.17 0.0026
2022-08-10 2022-06-30 13F HARLEY DAVIDSON COM 412822108 33,513 -800 -2.33 1,060 -81.38 0.0023
2022-05-04 2022-03-31 13F HARLEY DAVIDSON COM 412822108 34,313 2,876 9.15 5,692 379.93 0.0110
2022-02-03 2021-12-31 13F HARLEY DAVIDSON COM 412822108 31,437 2,488 8.59 1,186 11.68 0.0022
2021-11-05 2021-09-30 13F HARLEY DAVIDSON COM 412822108 28,949 -1,131 -3.76 1,062 -22.99 0.0022
2021-08-02 2021-06-30 13F HARLEY DAVIDSON COM 412822108 30,080 3,495 13.15 1,379 29.48 0.0030
2021-05-13 2021-03-31 13F HARLEY DAVIDSON COM 412822108 26,585 -3,305 -11.06 1,065 -2.74 0.0026
2021-02-10 2020-12-31 13F HARLEY DAVIDSON COM 412822108 29,890 -20,761 -40.99 1,095 -11.91 0.0029
2020-11-12 2020-09-30 13F HARLEY DAVIDSON COM 412822108 50,651 17,503 52.80 1,243 57.74 0.0037
2020-08-14 2020-06-30 13F HARLEY DAVIDSON COM 412822108 33,148 -74,461 -69.20 788 -60.83 0.0026
2020-05-18 2020-03-31 13F HARLEY DAVIDSON COM 412822108 107,609 107,609 2,012 0.0082
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.