Harley-Davidson, Inc.
MX ˙ BMV ˙ US4128221086
SecurityMX:HOG / Harley-Davidson, Inc.
InstitutionAmeriprise Financial Inc
Latest Disclosed Ownership187,519 shares
Latest Disclosed Value $ 3,791,643
Ameriprise Financial Inc reports 1.95% increase in ownership of HOG / Harley-Davidson, Inc.

On May 15, 2026 - Ameriprise Financial Inc filed a 13F-HR form disclosing ownership of 187,519 shares of Harley-Davidson, Inc. (MX:HOG) valued at $3,791,643 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 183,932 shares of Harley-Davidson, Inc.. This represents a change in shares of 1.95% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F HARLEY-DAVIDSON COM 412822108 187,519 3,587 1.95 3,792 0.61 0.0002
2026-02-17 2025-12-31 13F HARLEY-DAVIDSON COM 412822108 183,932 -69,211 -27.34 3,769 -46.64 0.0002
2025-11-14 2025-09-30 13F HARLEY-DAVIDSON COM 412822108 253,143 -30,282 -10.68 7,063 5.59 0.0003
2025-08-14 2025-06-30 13F HARLEY-DAVIDSON COM 412822108 283,425 -15,373 -5.14 6,689 -11.35 0.0016
2025-05-14 2025-03-31 13F HARLEY-DAVIDSON COM 412822108 298,798 97,693 48.58 7,545 24.51 0.0020
2025-02-14 2024-12-31 13F HARLEY-DAVIDSON COM 412822108 201,105 1,974 0.99 6,059 -21.02 0.0016
2024-11-14 2024-09-30 13F HARLEY-DAVIDSON COM 412822108 199,131 21,678 12.22 7,673 28.85 0.0020
2024-08-14 2024-06-30 13F HARLEY-DAVIDSON COM 412822108 177,453 -13,774 -7.20 5,954 -28.81 0.0016
2024-05-15 2024-03-31 13F HARLEY-DAVIDSON COM 412822108 191,227 -26,946 -12.35 8,365 4.02 0.0023
2024-02-14 2023-12-31 13F HARLEY-DAVIDSON COM 412822108 218,173 -41,097 -15.85 8,042 -6.22 0.0024
2023-11-14 2023-09-30 13F HARLEY-DAVIDSON COM 412822108 259,270 -9,287 -3.46 8,574 -9.39 0.0028
2023-08-14 2023-06-30 13F HARLEY-DAVIDSON COM 412822108 268,557 20,683 8.34 9,463 0.55 0.0030
2023-05-22 2023-03-31 13F/A-1 HARLEY-DAVIDSON COM 412822108 247,874 -8,733 -3.40 9,412 -11.85 0.0031
2023-05-15 2023-03-31 13F HARBORONE BANCORP COM 412822108 247,874 -8,733 9,412 0.0006
2023-02-14 2022-12-31 13F HARLEY-DAVIDSON COM 412822108 256,607 -35,314 -12.10 10,676 4.85 0.0037
2022-11-14 2022-09-30 13F HARLEY-DAVIDSON COM 412822108 291,921 -20,330 -6.51 10,182 3.00 0.0038
2022-08-15 2022-06-30 13F HARLEY-DAVIDSON COM 412822108 312,251 -49,278 -13.63 9,885 -30.60 0.0034
2022-05-16 2022-03-31 13F HARLEY-DAVIDSON COM 412822108 361,529 -50,665 -12.29 14,244 -8.32 0.0042
2022-02-14 2021-12-31 13F HARLEY-DAVIDSON COM 412822108 412,194 -32,638 -7.34 15,537 -4.59 0.0043
2021-11-15 2021-09-30 13F HARLEY-DAVIDSON COM 412822108 444,832 -39,377 -8.13 16,284 -26.61 0.0052
2021-08-16 2021-06-30 13F HARLEY-DAVIDSON COM 412822108 484,209 -47,837 -8.99 22,188 3.99 0.0069
2021-05-17 2021-03-31 13F HARLEY-DAVIDSON COM 412822108 532,046 153,515 40.56 21,336 53.61 0.0071
2021-02-12 2020-12-31 13F HARLEY-DAVIDSON COM 412822108 378,531 -60,975 -13.87 13,890 33.69 0.0049
2020-11-16 2020-09-30 13F HARLEY-DAVIDSON COM 412822108 439,506 16,604 3.93 10,390 3.35 0.0042
2020-08-14 2020-06-30 13F HARLEY-DAVIDSON COM 412822108 422,902 304,783 258.03 10,053 349.60 0.0043
2020-05-15 2020-03-31 13F HARLEY-DAVIDSON COM 412822108 118,119 -427 -0.36 2,236 -49.31 0.0012
2020-02-14 2019-12-31 13F HARLEY-DAVIDSON COM 412822108 118,546 -1,538,166 -92.84 4,411 -92.60 0.0018
2019-11-14 2019-09-30 13F HARLEY-DAVIDSON COM 412822108 1,656,712 -1,853,972 -52.81 59,589 -52.63 0.0267
2019-08-14 2019-06-30 13F HARLEY-DAVIDSON COM 412822108 3,510,684 -978,065 -21.79 125,798 -21.41 0.0563
2019-05-15 2019-03-31 13F HARLEY-DAVIDSON COM 412822108 4,488,749 2,404,025 115.32 160,070 125.06 0.0736
2019-02-14 2018-12-31 13F HARLEY-DAVIDSON COM 412822108 2,084,724 1,421,480 214.32 71,122 135.64 0.0356
2018-11-14 2018-09-30 13F HARLEY-DAVIDSON COM 412822108 663,244 247,258 59.44 30,183 72.43 0.0106
2018-08-14 2018-06-30 13F HARLEY-DAVIDSON COM 412822108 415,986 261,140 168.64 17,505 163.63 0.0077
2018-05-14 2018-03-31 13F HARLEY-DAVIDSON COM 412822108 154,846 -392,550 -71.71 6,640 -76.16 0.0030
2018-02-12 2017-12-31 13F HARLEY-DAVIDSON COM 412822108 547,396 381,715 230.39 27,850 248.69 0.0127
2017-11-07 2017-09-30 13F HARLEY-DAVIDSON COM 412822108 165,681 -5,154 -3.02 7,987 -13.46 0.0038
2017-08-10 2017-06-30 13F HARLEY-DAVIDSON COM 412822108 170,835 -555,506 -76.48 9,229 -79.00 0.0046
2017-05-05 2017-03-31 13F HARLEY-DAVIDSON COM 412822108 726,341 173,405 31.36 43,944 36.22 0.0227
2017-02-03 2016-12-31 13F HARLEY-DAVIDSON COM 412822108 552,936 256,331 86.42 32,259 106.81 0.0176
2016-11-08 2016-09-30 13F HARLEY-DAVIDSON COM 412822108 296,605 -6,658 -2.20 15,598 13.53 0.0087
2016-08-08 2016-06-30 13F HARLEY-DAVIDSON COM 412822108 303,263 7,866 2.66 13,739 -9.38 0.0081
2016-05-12 2016-03-31 13F HARLEY-DAVIDSON COM 412822108 295,397 -2,540 -0.85 15,161 12.11 0.0090
2016-02-11 2015-12-31 13F HARLEY-DAVIDSON COM 412822108 297,937 -455,772 -60.47 13,523 -67.31 0.0079
2015-11-12 2015-09-30 13F HARLEY-DAVIDSON COM 412822108 753,709 -22,778 -2.93 41,373 -5.45 0.0256
2015-08-13 2015-06-30 13F HARLEY-DAVIDSON COM 412822108 776,487 -840,021 -51.97 43,756 -55.44 0.0249
2015-05-14 2015-03-31 13F HARLEY-DAVIDSON COM 412822108 1,616,508 328,726 25.53 98,188 15.69 0.0564
2015-02-13 2014-12-31 13F HARLEY-DAVIDSON COM 412822108 1,287,782 32,376 2.58 84,875 16.17 0.0495
2014-11-14 2014-09-30 13F HARLEY-DAVIDSON COM 412822108 1,255,406 -787 -0.06 73,064 -16.73 0.0440
2014-08-13 2014-06-30 13F HARLEY-DAVIDSON COM 412822108 1,256,193 -113,919 -8.31 87,746 -3.85 0.0518
2014-05-14 2014-03-31 13F HARLEY-DAVIDSON COM 412822108 1,370,112 216,240 18.74 91,263 14.23 0.0548
2014-02-14 2013-12-31 13F HARLEY-DAVIDSON COM 412822108 1,153,872 -304,344 -20.87 79,893 -14.71 0.0484
2013-11-14 2013-09-30 13F HARLEY-DAVIDSON COM 412822108 1,458,216 -66,330 -4.35 93,675 12.09 0.0615
2013-08-14 2013-06-30 13F HARLEY-DAVIDSON COM 412822108 1,524,546 1,524,546 83,574 0.0579
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.