Harley-Davidson, Inc.
MX ˙ BMV ˙ US4128221086
SecurityMX:HOG / Harley-Davidson, Inc.
InstitutionFirst Trust Advisors Lp
Latest Disclosed Ownership645,934 shares
Latest Disclosed Value $ 13,060,785
First Trust Advisors Lp reports 115.32% increase in ownership of HOG / Harley-Davidson, Inc.

On May 13, 2026 - First Trust Advisors Lp filed a 13F-HR form disclosing ownership of 645,934 shares of Harley-Davidson, Inc. (MX:HOG) valued at $13,060,785 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 299,986 shares of Harley-Davidson, Inc.. This represents a change in shares of 115.32% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F HARLEY DAVIDSON COM 412822108 645,934 345,948 115.32 13,061 112.50 0.0093
2026-02-13 2025-12-31 13F HARLEY DAVIDSON COM 412822108 299,986 5,821 1.98 6,147 -25.11 0.0045
2025-11-12 2025-09-30 13F HARLEY DAVIDSON COM 412822108 294,165 -4,652 -1.56 8,207 16.38 0.0061
2025-08-13 2025-06-30 13F HARLEY DAVIDSON COM 412822108 298,817 -173,369 -36.72 7,052 -40.85 0.0057
2025-05-14 2025-03-31 13F HARLEY DAVIDSON COM 412822108 472,186 -254,716 -35.04 11,923 -45.56 0.0106
2025-02-13 2024-12-31 13F HARLEY DAVIDSON COM 412822108 726,902 -58,364 -7.43 21,902 -27.61 0.0193
2024-11-13 2024-09-30 13F HARLEY DAVIDSON COM 412822108 785,266 143,096 22.28 30,256 40.48 0.0288
2024-08-13 2024-06-30 13F HARLEY DAVIDSON COM 412822108 642,170 -66,546 -9.39 21,538 -30.52 0.0220
2024-05-13 2024-03-31 13F HARLEY DAVIDSON COM 412822108 708,716 29,917 4.41 30,999 23.97 0.0315
2024-02-13 2023-12-31 13F HARLEY DAVIDSON COM 412822108 678,799 37,651 5.87 25,007 17.98 0.0273
2023-11-13 2023-09-30 13F HARLEY DAVIDSON COM 412822108 641,148 124,344 24.06 21,196 16.49 0.0251
2023-08-14 2023-06-30 13F HARLEY DAVIDSON COM 412822108 516,804 72,434 16.30 18,197 7.85 0.0207
2023-05-15 2023-03-31 13F HARLEY DAVIDSON COM 412822108 444,370 233,962 111.19 16,873 92.78 0.0195
2023-02-09 2022-12-31 13F HARLEY DAVIDSON COM 412822108 210,408 -42,987 -16.96 8,753 -0.97 0.0104
2022-11-14 2022-09-30 13F HARLEY DAVIDSON COM 412822108 253,395 -2,940 -1.15 8,838 8.90 0.0115
2022-08-12 2022-06-30 13F HARLEY DAVIDSON COM 412822108 256,335 -433,912 -62.86 8,116 -70.16 0.0100
2022-05-13 2022-03-31 13F HARLEY DAVIDSON COM 412822108 690,247 77,721 12.69 27,196 17.80 0.0278
2022-02-08 2021-12-31 13F HARLEY DAVIDSON COM 412822108 612,526 232,123 61.02 23,086 65.76 0.0225
2021-11-15 2021-09-30 13F HARLEY DAVIDSON COM 412822108 380,403 230,431 153.65 13,927 102.66 0.0150
2021-10-12 2021-06-30 13F/A-1 HARLEY DAVIDSON COM 412822108 149,972 -372,068 -71.27 6,872 -67.17 0.0074
2021-08-16 2021-06-30 13F HARLEY DAVIDSON COM 412822108 149,972 -372,068 6,872 0.0071
2021-05-14 2021-03-31 13F HARLEY DAVIDSON COM 412822108 522,040 179,783 52.53 20,934 66.66 0.0253
2021-02-02 2020-12-31 13F HARLEY DAVIDSON COM 412822108 342,257 -507,737 -59.73 12,561 -39.78 0.0166
2020-11-05 2020-09-30 13F HARLEY DAVIDSON COM 412822108 849,994 466,494 121.64 20,859 128.82 0.0334
2020-07-22 2020-06-30 13F HARLEY DAVIDSON COM 412822108 383,500 159,071 70.88 9,116 114.60 0.0158
2020-05-06 2020-03-31 13F HARLEY DAVIDSON COM 412822108 224,429 1,966 0.88 4,248 -48.65 0.0096
2020-02-03 2019-12-31 13F HARLEY DAVIDSON COM 412822108 222,463 -98,028 -30.59 8,273 -28.24 0.0141
2019-11-04 2019-09-30 13F HARLEY DAVIDSON COM 412822108 320,491 -15,240 -4.54 11,528 -4.16 0.0217
2019-07-30 2019-06-30 13F HARLEY DAVIDSON COM 412822108 335,731 62,542 22.89 12,029 23.48 0.0227
2019-06-19 2019-03-31 13F/A-1 HARLEY DAVIDSON COM 412822108 273,189 59,091 27.60 9,742 33.36 0.0194
2019-05-09 2019-03-31 13F HARLEY DAVIDSON COM 412822108 273,189 59,091 9,742
2019-02-07 2018-12-31 13F HARLEY DAVIDSON COM 412822108 214,098 -11,478 -5.09 7,305 -28.52 0.0173
2018-10-25 2018-09-30 13F HARLEY DAVIDSON COM 412822108 225,576 26,881 13.53 10,219 22.22 0.0190
2018-08-02 2018-06-30 13F HARLEY DAVIDSON COM 412822108 198,695 -30,938 -13.47 8,361 -15.09 0.0173
2018-04-23 2018-03-31 13F HARLEY DAVIDSON COM 412822108 229,633 -115,380 -33.44 9,847 -43.90 0.0226
2018-02-08 2017-12-31 13F HARLEY DAVIDSON COM 412822108 345,013 167,514 94.37 17,554 105.14 0.0418
2017-10-24 2017-09-30 13F HARLEY DAVIDSON COM 412822108 177,499 38,591 27.78 8,557 14.03 0.0220
2017-08-02 2017-06-30 13F HARLEY DAVIDSON COM 412822108 138,908 -38,301 -21.61 7,504 -30.01 0.0200
2017-05-02 2017-03-31 13F HARLEY DAVIDSON COM 412822108 177,209 21,389 13.73 10,721 17.93 0.0297
2017-02-06 2016-12-31 13F HARLEY DAVIDSON COM 412822108 155,820 -36,952 -19.17 9,091 -10.33 0.0271
2016-11-01 2016-09-30 13F HARLEY DAVIDSON COM 412822108 192,772 -116,678 -37.70 10,138 -27.68 0.0303
2016-08-04 2016-06-30 13F HARLEY DAVIDSON COM 412822108 309,450 -220,884 -41.65 14,018 -48.50 0.0441
2016-05-10 2016-03-31 13F HARLEY DAVIDSON COM 412822108 530,334 280,083 111.92 27,222 139.65 0.0874
2016-05-04 2015-12-31 13F/A-1 HARLEY DAVIDSON COM 412822108 250,251 -201,138 -44.56 11,359 -54.16 0.0295
2016-02-03 2015-12-31 13F HARLEY DAVIDSON COM 412822108 250,251 11,359
2015-11-05 2015-09-30 13F HARLEY DAVIDSON COM 412822108 451,389 336,849 294.09 24,781 283.96 0.0718
2015-08-04 2015-06-30 13F HARLEY DAVIDSON COM 412822108 114,540 37,061 47.83 6,454 37.14 0.0168
2015-05-04 2015-03-31 13F HARLEY DAVIDSON COM 412822108 77,479 59,643 334.40 4,706 300.17 0.0138
2015-02-13 2014-12-31 13F HARLEY DAVIDSON COM 412822108 17,836 -98,006 -84.60 1,176 -82.56 0.0040
2014-11-12 2014-09-30 13F HARLEY DAVIDSON COM 412822108 115,842 50,576 77.49 6,742 47.88 0.0265
2014-08-11 2014-06-30 13F HARLEY DAVIDSON COM 412822108 65,266 -90,678 -58.15 4,559 -56.11 0.0189
2014-05-12 2014-03-31 13F HARLEY DAVIDSON COM 412822108 155,944 1,162 0.75 10,387 -3.08 0.0456
2014-08-08 2013-12-31 13F/A-1 HARLEY DAVIDSON COM 412822108 154,782 111,171 254.92 10,717 282.48 0.0520
2014-02-13 2013-12-31 13F HARLEY DAVIDSON COM 412822108 154,782 10,717
2013-11-12 2013-09-30 13F HARLEY DAVIDSON COM 412822108 43,611 -15,015 -25.61 2,802 -12.82 0.0152
2013-08-12 2013-06-30 13F HARLEY DAVIDSON COM 412822108 58,626 58,626 3,214 0.0209
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.