Harley-Davidson, Inc.
MX ˙ BMV ˙ US4128221086
SecurityMX:HOG / Harley-Davidson, Inc.
InstitutionJpmorgan Chase & Co
Latest Disclosed Ownership374,402 shares
Latest Disclosed Value $ 7,278,377
Jpmorgan Chase & Co ownership in HOG / Harley-Davidson, Inc.

On May 13, 2026 - Jpmorgan Chase & Co filed a 13F-HR/A form disclosing ownership of 374,402 shares of Harley-Davidson, Inc. (MX:HOG) valued at $7,278,377 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 519,853 shares of Harley-Davidson, Inc.. This represents a change in shares of -27.98% during the quarter.

Jpmorgan Chase & Co has a history of taking positions in derivatives of the underlying security (HOG) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 400 of underlying shares valued at $7,776 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

MX:HOG / Harley-Davidson, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F/A-1 HARLEY DAVIDSON COMMON 412822108 374,402 -145,451 -27.98 7,278 -31.67 0.0001
2026-05-13 2026-03-31 13F HARLEY DAVIDSON COMMON 412822108 0 -100.00 0
2026-02-11 2025-12-31 13F HARLEY DAVIDSON COMMON 412822108 519,853 81,285 18.53 10,652 -12.95 0.0007
2025-11-26 2025-09-30 13F/A-1 HARLEY DAVIDSON COMMON 412822108 438,568 88,100 25.14 12,236 47.94 0.0007
2025-11-07 2025-09-30 13F HARLEY DAVIDSON COMMON 412822108 438,568 88,100 12,236 0.0001
2025-08-12 2025-06-30 13F HARLEY DAVIDSON COMMON 412822108 350,468 -37,001 -9.55 8,271 -15.46 0.0005
2025-05-12 2025-03-31 13F HARLEY DAVIDSON COMMON 412822108 387,469 40,128 11.55 9,784 -6.52 0.0007
2025-02-12 2024-12-31 13F HARLEY DAVIDSON COMMON 412822108 347,341 -186,149 -34.89 10,465 -49.09 0.0008
2024-12-26 2024-09-30 13F/A-1 HARLEY DAVIDSON COMMON 412822108 533,490 148,537 38.59 20,555 59.21 0.0016
2024-11-08 2024-09-30 13F HARLEY DAVIDSON COMMON 412822108 533,490 148,537 20,555 0.0016
2024-12-26 2024-06-30 13F/A-1 HARLEY DAVIDSON COMMON 412822108 384,953 68,410 21.61 12,911 -6.75 0.0011
2024-08-12 2024-06-30 13F HARLEY DAVIDSON COMMON 412822108 384,953 68,410 12,911 0.0011
2024-12-26 2024-03-31 13F/A-1 HARLEY DAVIDSON COMMON 412822108 316,543 -46,003 -12.69 13,846 3.66 0.0012
2024-05-10 2024-03-31 13F HARLEY DAVIDSON COMMON 412822108 316,543 -46,003 13,846 0.0012
2024-12-26 2023-12-31 13F/A-1 HARLEY DAVIDSON COMMON 412822108 362,546 -3,299 -0.90 13,356 10.43 0.0013
2024-02-12 2023-12-31 13F HARLEY DAVIDSON COMMON 412822108 362,546 -3,299 13,356 0.0013
2023-11-14 2023-09-30 13F HARLEY DAVIDSON COMMON 412822108 365,845 -6,118 -1.64 12,095 -7.65 0.0013
2023-08-11 2023-06-30 13F HARLEY DAVIDSON COMMON 412822108 371,963 -22,896 -5.80 13,097 -12.65 0.0014
2023-05-18 2023-03-31 13F/A-1 HARLEY DAVIDSON COMMON 412822108 394,859 58,775 17.49 14,993 115,230.77 0.0018
2023-05-11 2023-03-31 13F HARLEY DAVIDSON COMMON 412822108 166,205 -169,879 14,993 0.0002
2023-02-13 2022-12-31 13F HARLEY DAVIDSON COMMON 412822108 336,084 758 0.23 14 -99.89 0.0018
2022-11-14 2022-09-30 13F HARLEY DAVIDSON COMMON 412822108 335,326 -64,283 -16.09 11,696 -7.56 0.0017
2022-08-11 2022-06-30 13F HARLEY DAVIDSON COMMON 412822108 399,609 38,557 10.68 12,653 -11.06 0.0018
2022-05-11 2022-03-31 13F HARLEY DAVIDSON COMMON 412822108 361,052 -777,344 -68.28 14,226 -66.84 0.0017
2022-02-11 2021-12-31 13F/A-1 HARLEY DAVIDSON COMMON 412822108 1,138,396 784,439 221.62 42,905 231.11 0.0050
2022-02-10 2021-12-31 13F HARLEY DAVIDSON COMMON 412822108 1,138,396 784,439 42,905 0.0049
2021-11-12 2021-09-30 13F HARLEY DAVIDSON COMMON 412822108 353,957 -25,270 -6.66 12,958 -25.43 0.0016
2021-08-12 2021-06-30 13F HARLEY DAVIDSON COMMON 412822108 379,227 34,085 9.88 17,376 25.55 0.0021
2021-05-12 2021-03-31 13F HARLEY DAVIDSON COMMON 412822108 345,142 -2,880 -0.83 13,840 8.35 0.0018
2021-02-19 2020-12-31 13F/A-1 HARLEY DAVIDSON COMMON 412822108 348,022 78,358 29.06 12,773 100.64 0.0019
2021-02-11 2020-12-31 13F HARLEY DAVIDSON COMMON 412822108 348,022 78,358 12,773 315.8854
2020-11-12 2020-09-30 13F/A-1 HARLEY DAVIDSON COMMON 412822108 269,664 -163,305 -37.72 6,366 -38.15 0.0011
2020-11-12 2020-09-30 13F HARLEY DAVIDSON COMMON 412822108 269,664 6,366
2020-08-11 2020-06-30 13F HARLEY DAVIDSON COMMON 412822108 432,969 -5,050 -1.15 10,292 24.13 0.0020
2020-05-12 2020-03-31 13F HARLEY DAVIDSON COMMON 412822108 438,019 -56,319 -11.39 8,291 -54.91 0.0019
2020-02-11 2019-12-31 13F HARLEY DAVIDSON COMMON 412822108 494,338 -360,584 -42.18 18,386 -40.21 0.0034
2019-11-12 2019-09-30 13F HARLEY DAVIDSON COMMON 412822108 854,922 352,914 70.30 30,751 72.12 0.0061
2019-08-07 2019-06-30 13F HARLEY DAVIDSON COMMON 412822108 502,008 -23,457 -4.46 17,866 -4.65 0.0035
2019-05-07 2019-03-31 13F HARLEY DAVIDSON COMMON 412822108 525,465 120,125 29.64 18,737 35.47 0.0038
2019-02-11 2018-12-31 13F HARLEY DAVIDSON COMMON 412822108 405,340 125,546 44.87 13,831 9.13 0.0032
2018-11-13 2018-09-30 13F/A-1 HARLEY DAVIDSON COMMON 412822108 279,794 103,808 58.99 12,674 71.15 0.0024
2018-11-07 2018-09-30 13F HARLEY DAVIDSON COMMON 412822108 279,794 103,808 12,674
2018-08-14 2018-06-30 13F HARLEY DAVIDSON COMMON 412822108 175,986 -219,398 -55.49 7,405 -56.32 0.0015
2018-05-10 2018-03-31 13F HARLEY DAVIDSON COMMON 412822108 395,384 223,997 130.70 16,953 94.44 0.0036
2018-02-13 2017-12-31 13F HARLEY DAVIDSON COMMON 412822108 171,387 104,447 156.03 8,719 165.02 0.0018
2017-11-09 2017-09-30 13F HARLEY DAVIDSON COMMON 412822108 66,940 -145,171 -68.44 3,290 -71.29 0.0007
2017-08-09 2017-06-30 13F HARLEY DAVIDSON COMMON 412822108 212,111 53,956 34.12 11,458 19.74 0.0026
2017-05-10 2017-03-31 13F HARLEY DAVIDSON COMMON 412822108 158,155 94,170 147.18 9,569 156.34 0.0022
2017-02-06 2016-12-31 13F HARLEY DAVIDSON COMMON 412822108 63,985 -57,914 -47.51 3,733 -41.76 0.0009
2016-11-04 2016-09-30 13F HARLEY DAVIDSON COMMON 412822108 121,899 5,659 4.87 6,410 21.72 0.0016
2016-08-08 2016-06-30 13F HARLEY DAVIDSON COMMON 412822108 116,240 -78,794 -40.40 5,266 -47.40 0.0013
2016-05-10 2016-03-31 13F HARLEY DAVIDSON COMMON 412822108 195,034 -96,362 -33.07 10,011 -24.31 0.0026
2016-02-12 2015-12-31 13F HARLEY DAVIDSON COMMON 412822108 291,396 122,572 72.60 13,226 42.69 0.0033
2015-11-13 2015-09-30 13F HARLEY DAVIDSON COMMON 412822108 168,824 -1,480,247 -89.76 9,269 -90.03 0.0025
2015-08-14 2015-06-30 13F HARLEY-DAVIDSON COMMON 412822108 1,649,071 -1,597,861 -49.21 92,924 -52.88 0.0219
2015-05-15 2015-03-31 13F HARLEY-DAVIDSON COMMON 412822108 3,246,932 -49,012 -1.49 197,219 -9.22 0.0449
2015-02-13 2014-12-31 13F HARLEY-DAVIDSON COMMON 412822108 3,295,944 298,150 9.95 217,238 24.51 0.0497
2014-12-08 2014-09-30 13F/A-1 HARLEY-DAVIDSON COMMON 412822108 2,997,794 -692,080 -18.76 174,472 -32.31 0.0414
2014-11-14 2014-09-30 13F HARLEY-DAVIDSON COMMON 412822108 2,997,794 174,472
2014-09-03 2014-06-30 13F/A-1 HARLEY-DAVIDSON COMMON 412822108 3,689,874 -583,128 -13.65 257,737 -9.45 0.0654
2014-08-14 2014-06-30 13F HARLEY-DAVIDSON COMMON 412822108 3,689,874 257,737
2014-05-15 2014-03-31 13F HARLEY DAVIDSON COMMON 412822108 4,273,002 -599,846 -12.31 284,625 -15.64 0.0785
2014-02-26 2013-12-31 13F/A-1 HARLEY DAVIDSON COMMON 412822108 4,872,848 -617,612 -11.25 337,397 -4.34 0.0957
2014-02-13 2013-12-31 13F HARLEY DAVIDSON COMMON 412822108 4,872,848 337,397
2013-10-31 2013-09-30 13F HARLEY DAVIDSON COMMON 412822108 5,490,460 1,846,305 50.66 352,709 76.55 0.1045
2013-08-13 2013-06-30 13F HARLEY DAVIDSON COMMON 412822108 3,644,155 3,644,155 199,774 0.0637
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2024-05-10 2024-03-31 13F HARLEY DAVIDSON OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-12-26 2023-12-31 13F/A HARLEY DAVIDSON OPTION Call 2,400 0.00 88 11.39 n/a n/a n/a
2024-02-12 2023-12-31 13F HARLEY DAVIDSON OPTION Call 2,400 88 n/a n/a n/a
2023-11-14 2023-09-30 13F HARLEY DAVIDSON OPTION Call 2,400 0.00 79 -5.95 n/a n/a n/a
2023-08-11 2023-06-30 13F HARLEY DAVIDSON OPTION Call 2,400 0.00 85 -7.69 n/a n/a n/a
2023-05-18 2023-03-31 13F/A HARLEY DAVIDSON OPTION Call 2,400 0.00 91 n/a n/a n/a
2023-05-11 2023-03-31 13F HARLEY DAVIDSON OPTION Call 2,400 91 n/a n/a n/a
2023-02-13 2022-12-31 13F HARLEY DAVIDSON OPTION Call 2,400 0 n/a n/a n/a
2019-02-11 2018-12-31 13F HARLEY DAVIDSON OPTION Call 0 -100.00 0 -100.00 n/a n/a n/a
2018-11-13 2018-09-30 13F/A HARLEY DAVIDSON OPTION Call 400 -99.84 18 -99.83 n/a n/a n/a
2018-11-07 2018-09-30 13F HARLEY DAVIDSON OPTION Call 400 18 n/a n/a n/a
2018-08-14 2018-06-30 13F HARLEY DAVIDSON OPTION Call 245,500 203.09 10,331 197.47 n/a n/a n/a
2018-05-10 2018-03-31 13F HARLEY DAVIDSON OPTION Call 81,000 3,473 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-13 2026-03-31 13F/A HARLEY DAVIDSON OPTION Put 400 8 n/a n/a n/a
2024-05-10 2024-03-31 13F HARLEY DAVIDSON OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2024-12-26 2023-12-31 13F/A HARLEY DAVIDSON OPTION Put 80,200 0.00 2,955 11.43 n/a n/a n/a
2024-02-12 2023-12-31 13F HARLEY DAVIDSON OPTION Put 80,200 2,955 n/a n/a n/a
2023-11-14 2023-09-30 13F HARLEY DAVIDSON OPTION Put 80,200 40,000.00 2,651 37,771.43 n/a n/a n/a
2023-08-11 2023-06-30 13F HARLEY DAVIDSON OPTION Put 200 0.00 7 -12.50 n/a n/a n/a
2023-05-18 2023-03-31 13F/A HARLEY DAVIDSON OPTION Put 200 0.00 8 n/a n/a n/a
2023-05-11 2023-03-31 13F HARLEY DAVIDSON OPTION Put 200 8 n/a n/a n/a
2023-02-13 2022-12-31 13F HARLEY DAVIDSON OPTION Put 200 0 n/a n/a n/a
2019-02-11 2018-12-31 13F HARLEY DAVIDSON OPTION Put 0 -100.00 0 -100.00 n/a n/a n/a
2018-11-13 2018-09-30 13F/A HARLEY DAVIDSON OPTION Put 3,000 -94.00 136 -93.54 n/a n/a n/a
2018-11-07 2018-09-30 13F HARLEY DAVIDSON OPTION Put 3,000 136 n/a n/a n/a
2018-08-14 2018-06-30 13F HARLEY DAVIDSON OPTION Put 50,000 2,104 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.