Harley-Davidson, Inc.
MX ˙ BMV ˙ US4128221086
SecurityMX:HOG / Harley-Davidson, Inc.
InstitutionLPL Financial LLC
Latest Disclosed Ownership37,658 shares
Latest Disclosed Value $ 761,449
LPL Financial LLC reports 4.75% decrease in ownership of HOG / Harley-Davidson, Inc.

On May 6, 2026 - LPL Financial LLC filed a 13F-HR form disclosing ownership of 37,658 shares of Harley-Davidson, Inc. (MX:HOG) valued at $761,449 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 39,536 shares of Harley-Davidson, Inc.. This represents a change in shares of -4.75% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-06 2026-03-31 13F HARLEY DAVIDSON COM 412822108 37,658 -1,878 -4.75 761 -6.05 0.0002
2026-02-11 2025-12-31 13F HARLEY DAVIDSON COM 412822108 39,536 -3,131 -7.34 810 -31.93 0.0002
2025-11-12 2025-09-30 13F HARLEY DAVIDSON COM 412822108 42,667 -2,547 -5.63 1,190 11.53 0.0003
2025-08-12 2025-06-30 13F HARLEY DAVIDSON COM 412822108 45,214 -4,474 -9.00 1,067 -14.91 0.0004
2025-05-07 2025-03-31 13F HARLEY DAVIDSON COM 412822108 49,688 2,801 5.97 1,255 -11.19 0.0005
2025-02-11 2024-12-31 13F HARLEY DAVIDSON COM 412822108 46,887 -2,824 -5.68 1,413 -26.27 0.0006
2024-11-08 2024-09-30 13F HARLEY DAVIDSON COM 412822108 49,711 3,038 6.51 1,915 22.36 0.0009
2024-08-07 2024-06-30 13F HARLEY DAVIDSON COM 412822108 46,673 -1,617 -3.35 1,565 -25.90 0.0008
2024-05-10 2024-03-31 13F HARLEY DAVIDSON COM 412822108 48,290 3,423 7.63 2,112 27.85 0.0011
2024-02-14 2023-12-31 13F HARLEY DAVIDSON COM 412822108 44,867 -1,130 -2.46 1,653 8.68 0.0010
2023-11-13 2023-09-30 13F HARLEY DAVIDSON COM 412822108 45,997 4,396 10.57 1,521 3.83 0.0011
2023-07-31 2023-06-30 13F HARLEY DAVIDSON COM 412822108 41,601 5,756 16.06 1,465 7.57 0.0010
2023-05-10 2023-03-31 13F HARLEY DAVIDSON COM 412822108 35,845 969 2.78 1,361 -6.14 0.0011
2023-02-07 2022-12-31 13F HARLEY DAVIDSON COM 412822108 34,876 -2,561 -6.84 1,451 11.03 0.0012
2022-11-14 2022-09-30 13F HARLEY DAVIDSON COM 412822108 37,437 2,432 6.95 1,306 17.87 0.0013
2022-08-12 2022-06-30 13F HARLEY DAVIDSON COM 412822108 35,005 -613 -1.72 1,108 -21.03 0.0011
2022-05-16 2022-03-31 13F HARLEY DAVIDSON COM 412822108 35,618 -9,512 -21.08 1,403 -17.52 0.0012
2022-02-14 2021-12-31 13F HARLEY DAVIDSON COM 412822108 45,130 6,187 15.89 1,701 19.28 0.0014
2021-11-15 2021-09-30 13F HARLEY DAVIDSON COM 412822108 38,943 1,717 4.61 1,426 -16.41 0.0013
2021-08-13 2021-06-30 13F HARLEY DAVIDSON COM 412822108 37,226 -1,484 -3.83 1,706 9.92 0.0017
2021-05-14 2021-03-31 13F HARLEY DAVIDSON COM 412822108 38,710 -307 -0.79 1,552 8.38 0.0018
2021-02-12 2020-12-31 13F HARLEY DAVIDSON COM 412822108 39,017 4,591 13.34 1,432 69.47 0.0019
2020-11-09 2020-09-30 13F HARLEY DAVIDSON COM 412822108 34,426 3,213 10.29 845 13.88 0.0013
2020-08-13 2020-06-30 13F HARLEY DAVIDSON COM 412822108 31,213 11,939 61.94 742 103.29 0.0013
2020-05-14 2020-03-31 13F HARLEY DAVIDSON COM 412822108 19,274 -5,585 -22.47 365 -60.54 0.0008
2020-02-14 2019-12-31 13F HARLEY DAVIDSON COM 412822108 24,859 2,915 13.28 925 17.24 0.0017
2019-11-13 2019-09-30 13F HARLEY DAVIDSON COM 412822108 21,944 3,119 16.57 789 16.89 0.0016
2019-08-09 2019-06-30 13F HARLEY DAVIDSON COM 412822108 18,825 -633 -3.25 675 -2.74 0.0014
2019-05-08 2019-03-31 13F HARLEY DAVIDSON COM 412822108 19,458 496 2.62 694 7.26 0.0016
2019-02-07 2018-12-31 13F HARLEY DAVIDSON COM 412822108 18,962 -7,370 -27.99 647 -45.77 0.0017
2018-11-14 2018-09-30 13F HARLEY DAVIDSON COM 412822108 26,332 134 0.51 1,193 8.26 0.0029
2018-08-14 2018-06-30 13F HARLEY DAVIDSON COM 412822108 26,198 56 0.21 1,102 -1.69 0.0029
2018-05-15 2018-03-31 13F HARLEY DAVIDSON COM 412822108 26,142 2,574 10.92 1,121 -6.51 0.0031
2018-02-14 2017-12-31 13F HARLEY DAVIDSON COM 412822108 23,568 -982 -4.00 1,199 1.27 0.0036
2017-11-14 2017-09-30 13F HARLEY DAVIDSON COM 412822108 24,550 -832 -3.28 1,184 -13.64 0.0042
2017-08-14 2017-06-30 13F HARLEY DAVIDSON COM 412822108 25,382 1,312 5.45 1,371 -7.30 0.0052
2017-05-15 2017-03-31 13F HARLEY DAVIDSON COM 412822108 24,070 -540 -2.19 1,479 2.00 0.0101
2017-02-13 2016-12-31 13F HARLEY DAVIDSON COM 412822108 24,610 315 1.30 1,450 17.98 0.0110
2016-11-16 2016-09-30 13F HARLEY DAVIDSON COM 412822108 24,295 -2,137 -8.08 1,229 -1.84 0.0117
2016-08-15 2016-06-30 13F HARLEY DAVIDSON COM 412822108 26,432 -22,073 -45.51 1,252 -48.24 0.0106
2016-05-16 2016-03-31 13F HARLEY DAVIDSON COM 412822108 48,505 1,053 2.22 2,419 12.51 0.0067
2016-02-12 2015-12-31 13F HARLEY DAVIDSON COM 412822108 47,452 21,989 86.36 2,150 51.30 0.0060
2015-11-13 2015-09-30 13F HARLEY DAVIDSON COM 412822108 25,463 2,581 11.28 1,421 9.98 0.0078
2015-08-14 2015-06-30 13F HARLEY DAVIDSON COM 412822108 22,882 -1,745 -7.09 1,292 -13.00 0.0066
2015-05-14 2015-03-31 13F HARLEY DAVIDSON COM 412822108 24,627 43 0.17 1,485 -8.33 0.0076
2015-02-13 2014-12-31 13F HARLEY DAVIDSON COM 412822108 24,584 1,257 5.39 1,620 20.45 0.0089
2014-11-10 2014-09-30 13F HARLEY DAVIDSON COM 412822108 23,327 96 0.41 1,345 -17.13 0.0080
2014-08-05 2014-06-30 13F/A-1 HARLEY DAVIDSON COM 412822108 23,231 -1,038 -4.28 1,623 0.37 0.0095
2014-08-05 2014-06-30 13F HARLEY DAVIDSON COM 412822108 23,231 1,693
2014-05-12 2014-03-31 13F HARLEY DAVIDSON COM 412822108 24,269 878 3.75 1,617 -0.19 0.0099
2014-02-13 2013-12-31 13F HARLEY DAVIDSON COM 412822108 23,391 2,013 9.42 1,620 15.38 0.0101
2013-11-04 2013-09-30 13F HARLEY DAVIDSON COM 412822108 21,378 253 1.20 1,404 21.24 0.0093
2013-08-15 2013-06-30 13F HARLEY DAVIDSON COM 412822108 21,125 21,125 1,158 0.0083
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.