Harley-Davidson, Inc.
MX ˙ BMV ˙ US4128221086
SecurityMX:HOG / Harley-Davidson, Inc.
InstitutionPrincipal Financial Group Inc
Latest Disclosed Ownership263,734 shares
Latest Disclosed Value $ 5,332,701
Principal Financial Group Inc reports 3.91% increase in ownership of HOG / Harley-Davidson, Inc.

On May 4, 2026 - Principal Financial Group Inc filed a 13F-HR form disclosing ownership of 263,734 shares of Harley-Davidson, Inc. (MX:HOG) valued at $5,332,701 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 2, 2026 disclosing 253,812 shares of Harley-Davidson, Inc.. This represents a change in shares of 3.91% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-04 2026-03-31 13F HARLEY DAVIDSON COM 412822108 263,734 9,922 3.91 5,333 2.54 0.0015
2026-02-02 2025-12-31 13F HARLEY DAVIDSON COM 412822108 253,812 -15,869 -5.88 5,201 -30.89 0.0027
2025-11-04 2025-09-30 13F HARLEY DAVIDSON COM 412822108 269,681 21,670 8.74 7,524 28.55 0.0038
2025-08-08 2025-06-30 13F HARLEY DAVIDSON COM 412822108 248,011 -16,174 -6.12 5,853 -12.25 0.0031
2025-04-28 2025-03-31 13F HARLEY DAVIDSON COM 412822108 264,185 1,178 0.45 6,671 -15.83 0.0037
2025-01-31 2024-12-31 13F HARLEY DAVIDSON COM 412822108 263,007 -11,684 -4.25 7,924 -25.13 0.0043
2024-10-31 2024-09-30 13F HARLEY DAVIDSON COM 412822108 274,691 -132,807 -32.59 10,584 -22.57 0.0058
2024-07-29 2024-06-30 13F HARLEY DAVIDSON COM 412822108 407,498 -69,862 -14.64 13,667 -34.54 0.0081
2024-04-29 2024-03-31 13F HARLEY DAVIDSON COM 412822108 477,360 11,918 2.56 20,880 21.77 0.0123
2024-02-07 2023-12-31 13F HARLEY DAVIDSON COM 412822108 465,442 -10,346 -2.17 17,147 9.01 0.0109
2023-11-02 2023-09-30 13F HARLEY DAVIDSON COM 412822108 475,788 -15,455 -3.15 15,730 -9.06 0.0113
2023-08-07 2023-06-30 13F HARLEY DAVIDSON COM 412822108 491,243 -35,377 -6.72 17,297 -13.50 0.0118
2023-05-09 2023-03-31 13F HARLEY DAVIDSON COM 412822108 526,620 4,777 0.92 19,996 -7.89 0.0143
2023-02-09 2022-12-31 13F HARLEY DAVIDSON COM 412822108 521,843 3,079 0.59 21,709 19.97 0.0163
2022-11-09 2022-09-30 13F HARLEY DAVIDSON COM 412822108 518,764 -60,217 -10.40 18,095 -1.28 0.0144
2022-08-10 2022-06-30 13F HARLEY DAVIDSON COM 412822108 578,981 -437,657 -43.05 18,330 -54.24 0.0136
2022-05-09 2022-03-31 13F HARLEY DAVIDSON COM 412822108 1,016,638 493,673 94.40 40,056 103.23 0.0159
2022-05-09 2022-03-31 13F HARLEY DAVIDSON COM 412822108 523,233 20,616
2022-02-09 2021-12-31 13F HARLEY DAVIDSON COM 412822108 522,965 -8,912 -1.68 19,710 1.22 0.0118
2021-11-09 2021-09-30 13F HARLEY DAVIDSON COM 412822108 531,877 -2,703 -0.51 19,472 -20.50 0.0127
2021-08-10 2021-06-30 13F HARLEY DAVIDSON COM 412822108 534,580 7,457 1.41 24,494 15.88 0.0158
2021-05-10 2021-03-31 13F HARLEY DAVIDSON COM 412822108 527,123 73,206 16.13 21,138 26.89 0.0149
2021-02-23 2020-12-31 13F/A-1 HARLEY DAVIDSON COM 412822108 453,917 -1,173 -0.26 16,659 49.17 0.0123
2021-02-08 2020-12-31 13F HARLEY DAVIDSON COM 412822108 453,917 -1,173 16,659 6,553.9073
2020-11-06 2020-09-30 13F HARLEY DAVIDSON COM 412822108 455,090 -17,661 -3.74 11,168 -0.61 0.0094
2020-08-05 2020-06-30 13F HARLEY DAVIDSON COM 412822108 472,751 231,550 96.00 11,237 146.10 0.0100
2020-05-12 2020-03-31 13F HARLEY DAVIDSON COM 412822108 241,201 16,997 7.58 4,566 -45.24 0.0051
2020-02-05 2019-12-31 13F HARLEY DAVIDSON COM 412822108 224,204 -11,146 -4.74 8,338 -1.50 0.0069
2019-11-13 2019-09-30 13F HARLEY DAVIDSON COM 412822108 235,350 -59,626 -20.21 8,465 -19.91 0.0075
2019-08-12 2019-06-30 13F HARLEY DAVIDSON COM 412822108 294,976 55,052 22.95 10,569 23.53 0.0095
2019-05-10 2019-03-31 13F HARLEY DAVIDSON COM 412822108 239,924 -9,149 -3.67 8,556 0.68 0.0080
2019-02-14 2018-12-31 13F HARLEY DAVIDSON COM 412822108 249,073 -9,501 -3.67 8,498 -27.45 0.0091
2018-11-14 2018-09-30 13F HARLEY DAVIDSON COM 412822108 258,574 8,004 3.19 11,713 11.09 0.0103
2018-08-13 2018-06-30 13F HARLEY DAVIDSON COM 412822108 250,570 -9,584 -3.68 10,544 -5.48 0.0097
2018-05-14 2018-03-31 13F HARLEY DAVIDSON COM 412822108 260,154 350 0.13 11,155 -15.61 0.0107
2018-02-12 2017-12-31 13F HARLEY DAVIDSON COM 412822108 259,804 11,109 4.47 13,219 10.25 0.0122
2017-11-02 2017-09-30 13F HARLEY DAVIDSON COM 412822108 248,695 -26,527 -9.64 11,990 -19.35 0.0116
2017-08-08 2017-06-30 13F HARLEY DAVIDSON COM 412822108 275,222 280 0.10 14,867 -10.62 0.0149
2017-05-11 2017-03-31 13F HARLEY DAVIDSON COM 412822108 274,942 -4,523 -1.62 16,634 2.02 0.0200
2017-02-13 2016-12-31 13F HARLEY DAVIDSON COM 412822108 279,465 -498 -0.18 16,304 10.74 0.0207
2016-11-10 2016-09-30 13F HARLEY DAVIDSON COM 412822108 279,963 1,375 0.49 14,723 16.66 0.0194
2016-08-09 2016-06-30 13F HARLEY DAVIDSON COM 412822108 278,588 390 0.14 12,620 -11.62 0.0176
2016-05-10 2016-03-31 13F HARLEY DAVIDSON COM 412822108 278,198 -387 -0.14 14,280 12.93 0.0207
2016-02-09 2015-12-31 13F HARLEY DAVIDSON COM 412822108 278,585 -21,595 -7.19 12,645 -23.27 0.0188
2015-11-12 2015-09-30 13F/A-1 HARLEY DAVIDSON COM 412822108 300,180 12,122 4.21 16,480 1.53 0.0259
2015-11-09 2015-09-30 13F HARLEY DAVIDSON COM 412822108 300,180 16,480
2015-08-10 2015-06-30 13F HARLEY DAVIDSON COM 412822108 288,058 -13,197 -4.38 16,232 -11.29 0.0242
2015-05-14 2015-03-31 13F/A-1 HARLEY DAVIDSON COM 412822108 301,255 640 0.21 18,297 -7.65 0.0273
2015-05-12 2015-03-31 13F HARLEY DAVIDSON COM 412822108 301,255 18,299
2015-02-12 2014-12-31 13F HARLEY DAVIDSON COM 412822108 300,615 3,093 1.04 19,813 14.42 0.0308
2014-11-13 2014-09-30 13F HARLEY DAVIDSON COM 412822108 297,522 2,793 0.95 17,316 -15.88 0.0294
2014-08-12 2014-06-30 13F HARLEY DAVIDSON COM 412822108 294,729 520 0.18 20,586 5.04 0.0346
2014-05-13 2014-03-31 13F HARLEY DAVIDSON COM 412822108 294,209 -1,204 -0.41 19,598 -4.19 0.0350
2014-02-12 2013-12-31 13F HARLEY DAVIDSON COM 412822108 295,413 -742 -0.25 20,454 7.51 0.0382
2013-11-05 2013-09-30 13F HARLEY DAVIDSON COM 412822108 296,155 -7,633 -2.51 19,025 14.24 0.0393
2013-08-12 2013-06-30 13F HARLEY DAVIDSON COM 412822108 303,788 303,788 16,654 0.0369
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.