Harley-Davidson, Inc.
MX ˙ BMV ˙ US4128221086
SecurityMX:HOG / Harley-Davidson, Inc.
InstitutionStifel Financial Corp
Latest Disclosed Ownership18,769 shares
Latest Disclosed Value $ 379,514
Stifel Financial Corp reports 0.63% increase in ownership of HOG / Harley-Davidson, Inc.

On May 12, 2026 - Stifel Financial Corp filed a 13F-HR form disclosing ownership of 18,769 shares of Harley-Davidson, Inc. (MX:HOG) valued at $379,514 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 18,651 shares of Harley-Davidson, Inc.. This represents a change in shares of 0.63% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F HARLEY DAVIDSON COM 412822108 18,769 118 0.63 380 -0.79 0.0003
2026-02-13 2025-12-31 13F HARLEY DAVIDSON COM 412822108 18,651 -248 -1.31 382 -27.51 0.0003
2025-11-12 2025-09-30 13F HARLEY DAVIDSON COM 412822108 18,899 -942 -4.75 527 12.61 0.0005
2025-08-14 2025-06-30 13F HARLEY DAVIDSON COM 412822108 19,841 1,002 5.32 468 -1.47 0.0005
2025-05-14 2025-03-31 13F HARLEY DAVIDSON COM 412822108 18,839 -574 -2.96 476 -18.66 0.0005
2025-02-13 2024-12-31 13F HARLEY DAVIDSON COM 412822108 19,413 -2,580 -11.73 585 -31.05 0.0006
2024-11-14 2024-09-30 13F HARLEY DAVIDSON COM 412822108 21,993 1,875 9.32 847 25.67 0.0009
2024-08-13 2024-06-30 13F HARLEY DAVIDSON COM 412822108 20,118 -62 -0.31 675 -23.58 0.0008
2024-05-14 2024-03-31 13F HARLEY DAVIDSON COM 412822108 20,180 -5,399 -21.11 883 -6.37 0.0010
2024-02-12 2023-12-31 13F HARLEY DAVIDSON COM 412822108 25,579 393 1.56 942 13.22 0.0012
2023-11-13 2023-09-30 13F HARLEY DAVIDSON COM 412822108 25,186 674 2.75 833 -3.59 0.0012
2023-08-14 2023-06-30 13F HARLEY DAVIDSON COM 412822108 24,512 -2,618 -9.65 863 -16.21 0.0012
2023-05-12 2023-03-31 13F HARLEY DAVIDSON COM 412822108 27,130 1,979 7.87 1,030 -1.53 0.0015
2023-02-13 2022-12-31 13F HARLEY DAVIDSON COM 412822108 25,151 11,337 82.07 1,046 117.01 0.0016
2022-11-14 2022-09-30 13F HARLEY DAVIDSON COM 412822108 13,814 -551 -3.84 482 5.93 0.0008
2022-08-15 2022-06-30 13F HARLEY DAVIDSON COM 412822108 14,365 103 0.72 455 -19.04 0.0007
2022-05-13 2022-03-31 13F HARLEY DAVIDSON COM 412822108 14,262 375 2.70 562 7.25 0.0008
2022-02-14 2021-12-31 13F HARLEY DAVIDSON COM 412822108 13,887 1,363 10.88 524 14.16 0.0007
2021-11-15 2021-09-30 13F HARLEY DAVIDSON COM 412822108 12,524 -395 -3.06 459 -22.47 0.0007
2021-08-13 2021-06-30 13F HARLEY DAVIDSON COM 412822108 12,919 -1,769 -12.04 592 0.51 0.0009
2021-05-14 2021-03-31 13F HARLEY DAVIDSON COM 412822108 14,688 1,691 13.01 589 23.48 0.0010
2021-02-12 2020-12-31 13F HARLEY DAVIDSON COM 412822108 12,997 -321 -2.41 477 46.32 0.0009
2020-11-16 2020-09-30 13F HARLEY DAVIDSON COM 412822108 13,318 -220 -1.63 326 1.56 0.0007
2020-08-14 2020-06-30 13F HARLEY DAVIDSON COM 412822108 13,538 -40,430 -74.91 321 -68.74 0.0007
2020-05-14 2020-03-31 13F HARLEY DAVIDSON COM 412822108 53,968 2,580 5.02 1,027 -46.40 0.0028
2020-02-13 2019-12-31 13F HARLEY DAVIDSON COM 412822108 51,388 -463 -0.89 1,916 2.24 0.0040
2019-11-19 2019-09-30 13F/A-1 HARLEY DAVIDSON COM 412822108 51,851 -1,721 -3.21 1,874 -2.90 0.0048
2019-11-13 2019-09-30 13F HARLEY DAVIDSON COM 412822108 51,851 -1,721 1,874 1,050.4709
2019-08-14 2019-06-30 13F HARLEY DAVIDSON COM 412822108 53,572 10,238 23.63 1,930 24.12 0.0050
2019-05-14 2019-03-31 13F HARLEY DAVIDSON COM 412822108 43,334 -24,936 -36.53 1,555 -33.20 0.0044
2019-02-13 2018-12-31 13F HARLEY DAVIDSON COM 412822108 68,270 -13,328 -16.33 2,328 -37.06 0.0075
2018-11-13 2018-09-30 13F HARLEY DAVIDSON COM 412822108 81,598 -7,059 -7.96 3,699 -0.59 0.0106
2018-08-14 2018-06-30 13F HARLEY DAVIDSON COM 412822108 88,657 35,985 68.32 3,721 65.23 0.0114
2018-05-11 2018-03-31 13F HARLEY DAVIDSON COM 412822108 52,672 376 0.72 2,252 -15.50 0.0071
2018-02-14 2017-12-31 13F HARLEY DAVIDSON COM 412822108 52,296 -3,348 -6.02 2,665 -0.78 0.0084
2017-11-13 2017-09-30 13F HARLEY DAVIDSON COM 412822108 55,644 -13,147 -19.11 2,686 -27.56 0.0093
2017-08-14 2017-06-30 13F HARLEY DAVIDSON COM 412822108 68,791 -13,207 -16.11 3,708 -25.20 0.0138
2017-05-10 2017-03-31 13F HARLEY DAVIDSON COM 412822108 81,998 -8,841 -9.73 4,957 -6.70 0.0192
2017-02-16 2016-12-31 13F HARLEY DAVIDSON COM 412822108 90,839 -31,160 -25.54 5,313 -17.24 0.0226
2016-11-15 2016-09-30 13F HARLEY DAVIDSON COM 412822108 121,999 -30,291 -19.89 6,420 -6.94 0.0289
2016-08-17 2016-06-30 13F HARLEY DAVIDSON COM 412822108 152,290 3,272 2.20 6,899 -9.81 0.0319
2016-05-16 2016-03-31 13F HARLEY DAVIDSON COM 412822108 149,018 11,483 8.35 7,649 22.29 0.0408
2016-03-21 2015-12-31 13F/A-2 HARLEY DAVIDSON COM 412822108 137,535 11,581 9.19 6,255 -9.04 0.0326
2016-02-26 2015-12-31 13F/A-1 HARLEY DAVIDSON COM 412822108 137,335 -200 6,245 0.0327
2016-02-16 2015-12-31 13F HARLEY DAVIDSON COM 412822108 137,235 6,386
2015-11-16 2015-09-30 13F HARLEY DAVIDSON COM 412822108 125,954 35,229 38.83 6,877 34.34 0.0386
2015-08-17 2015-06-30 13F/A-1 HARLEY DAVIDSON COM 412822108 90,725 82,630 1,020.75 5,119 938.34 0.0265
2015-08-17 2015-06-30 13F HARLEY DAVIDSON COM 412822108 90,277 5,095
2015-05-14 2015-03-31 13F HARLEY DAVIDSON COM 412822108 8,095 3,273 67.88 493 55.03 0.0027
2015-02-13 2014-12-31 13F HARLEY DAVIDSON COM 412822108 4,822 4,822 0.00 318 0.0018
2014-11-13 2014-09-30 13F HARLEY DAVIDSON COM 412822108 0 -3,018 -100.00 0 -100.00
2014-08-14 2014-06-30 13F HARLEY DAVIDSON COM 412822108 3,018 -387 -11.37 211 -7.05 0.0019
2014-05-15 2014-03-31 13F HARLEY DAVIDSON COM 412822108 3,405 3,405 227 0.0022
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.